SEO for HR

Whether you’re a HR Consultant, offer HR Outsourcing or provide other specialist HR services, your business is vital for other businesses that need a little help in the HR department. But, they need to know that you exist! That’s where strategic SEO and Wildcat Digital come in. Our team of SEO experts will help you to build your online presence, improve keyword rankings, boost traffic and, ultimately, drive custom.

2 women in work meeting around a standing desk

Why is SEO for HR Important?

HR is an incredibly competitive industry online and, as such, it is highly unlikely that you’ll just luck into first, or even second-page rankings without optimising your website for SEO. SEO is one of the biggest tools in your modern marketing toolbox which can yield strong results including improved search rankings, an increase in traffic, and more valuable leads/conversions. 

In an increasingly digital world, HR SEO is key to gaining new customers. But, it’s important to recognise that SEO isn’t one-size-fits-all. At Wildcat Digital, we tailor each and every SEO campaign to both your industry and your specific goals in order to achieve meaningful results that impact your bottom line. 

Our HR SEO Services

SEO is not a one-size-fits-all fix; there are a variety of different SEO services available, some of which are more suitable to HR businesses than others. 

Technical SEO

There aren’t many websites that wouldn’t benefit from technical SEO.  It is essential for improving the health of your website and ensuring that Google can both find and crawl your site. Various elements of technical SEO should also help to improve your website’s domain authority and positively impact search rankings over time. We’ll review:

  • Page indexing and crawlability;
  • URLS and redirects;
  • Security;
  • Site speed;
  • Mobile usability;
  • & more

Content/On-Page SEO

One of the best ways to tackle high competition industries like HR is through the use of strong content. Well written content can have a huge impact on how a page ranks, it just needs to follow a few best practices, but this is where our team of experienced content writers come in. 

We’ll ensure that your content follows SEO best practices including following a sensible structure, featuring carefully chosen keywords in the right places, linking around your website, and showcasing E-A-T (Expertise, Authority, Trustworthiness) at every opportunity.

Local SEO

Whilst not always the case, many HR companies operate locally, particularly if they have a focus on recruitment. As such, local SEO may be a key SEO strategy for some HR companies. 

In this case, we’ll optimise your website for local keywords (e.g. HR Consultants Sheffield), as well as implementing Google My Business. This opens up the potential for your business to rank on Places (the map that features relevant local businesses for a given keyword). If you’re listed here, you’ll likely be listed above the top ranking results, just below the ads. 


Wildcat are the only team of profession SEOers I know that viewed and recommend changes for every element of HSEDocs' digital presence. Can't recommend enough.

Simon Bennet

They level with you to make the process so much easier to digest. The results speak for themselves, thank you for all your hard work.

Valor Property Maintenance

Jasmine is a pleasure to work with and makes our part of the relationship really simple.

Altitude PR

The whole of the Wildcat team also reflect the above. Each add their expertise in an easy to understand and very approachable way.

Majid Bani

Wildcat Digital staff are all very friendly and professional, they work quickly to answer questions and have carried out great research into our market area.

Cherie Mobberley
The Early Teacher

We have worked with Wildcat since our day one. They have helped us so much with designing and sharping how our business looks through our website. Highly recommend!

Home Crowd Properties

We have worked with Wildcat for a few years now and the service they provide is second to none. Wouldn't hesitate to recommend Wildcat Digital to anyone.

Garry Turley
Hi-Point Access

This team is great. Really approachable and knowledgeable, and communication is great too.

Laura Johnson

Wildcat recently completed the GA4 switchover process. I found them to be really knowledgeable, extremely helpful and they provided an excellent service.

Steph Masters
Wall Nuts

Very helpful, patient and informative. They are very proactive and diligent. Definitely recommend.

Gintaras Poskaitis

I've worked with the Wildcat team on optimising our SEO performance for the last few months and have only great things to say about them!

Christopher Freeman

We’ve been working with Wildcat Digital for over 3 years and they continue to adapt and innovate on our campaign. When we thought performance might be about to peak they found another gear and we continue to hit record returns. We wouldn’t want to go anywhere else.

Paul Marks
Your Sexual Health

I could not recommend them highly enough. The whole team go above and beyond and have helped deliver significant value to our brand.

Paul Adams
Knutsford Vets

Will and the team are incredible at what they do, trustworthy and diligent. SEO and Digital support done well is hard to find.

Tom Bell

I have really enjoyed working with Wildcat Digital. We work with them for their SEO expertise and we have seen great results.

Michael Oszmann

Over the past 12 months Libby has massively helped imagine our paid ads account and given us a great understanding of how Google Ads actually work, and understanding how to analyse the change in metrics. Libby is great at explaining all technical aspects of Google Paid ads and also comes across as genuine and truthful when talking about realistic expectations on campaigns.

Joe Walker
Retail Sales & Administration Manager, Sheffield Window Centre

Thanks so much to Will, Molly & Beth from Wildcat who provide such attention to detail on their work. It's a pleasure to work with you all!

Chantelle Whitham

Wildcat have been working on my website for a couple of months now. Already seeing good results in my website ranking after such a short time. Definitely recommend them

Joanne Taylor

5* service from the team at Wildcat Digital. They have been very easy to work with and have delivered great results for us.

Shyam Rajani

Wildcat are a professional team who worked hard to understand our sector and goals.

Katie Bell
Katie Bell Physiotherapy


Centric HR

Our SEO Strategy Helped Improve Organic Traffic by 147% to Service Pages Within 12 Months

Centric HR came to Wildcat Digital  after having a problem with loss of search engine rankings. They wanted to regain their rankings and traffic, and if possible, further improve these metrics to increase their conversion rate from the website. After previously using SEO tools that weren’t very successful, and gave manipulated data, Centric HR chose Wildcat to create and run a campaign.

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Who We Can Help

HR Outsourcing Companies

HR Consultancy Companies

Payroll Providers

HR Software Providers

SEO for HR with Wildcat Digital

If you’re interested in boosting your website with SEO, enlist specialist help from our experienced team at Wildcat Digital. We’re here to grow your online presence and help you to punch above your weight online, whatever your SEO goals. Learn more about our SEO services today, or get in touch with us to arrange a free consultation.

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