With regular updates to Google’s algorithm, it can be hard to stay up-to-date with best practices to ensure your website is fully optimised. As an award-winning digital marketing agency we actively research best practices to deliver best results for clients, therefore we provide you with accurate guidance. One question we get asked often is, are FAQS and FAQ schema good for SEO?
FAQs are still good for SEO for a range of reasons including improving user experience, increasing organic traffic and helping with keyword rankings. However, FAQ schema is no longer as effective for rich results appearances unless you are an extremely authoritative website. That being said, it can still help Google to better understand and crawl your pages so it is worth implementing.
Keep reading to find out more about whether FAQs improve SEO as well as what FAQ schema is and how to apply it to your website.
In short, yes, implementing FAQS across your key pages can improve SEO and your online presence. This is because they can help you to appear in search results for popular queries and encourage users to click through to your website. Not only does this help Google gain a better understanding of your pages when crawling them, it also shows you are delivering quality content to your users, which ultimately can improve your rankings.
Take a read below of what our technical expert Paul had to say about how FAQs have proven successful in their SEO campaigns.
“FAQs can have many benefits from an SEO and marketing perspective, including keyword targeting, improving user experience, and helping drive conversions. FAQs should be implemented underneath the majority of product categories for ecommerce sites, or at the bottom of service pages.” – Paul Pennington, SEO Account Director at Wildcat Digital
Utilising FAQ schema across your website can provide a range of benefits. Learn more about these benefits below.
At the very least, having informative FAQS can improve the user experience of your website. Answering common, related questions means you are ensuring the users get everything they require from your page. This can help them to make an informed decision about your service or product. Not only this, by answering common questions, users are less likely to click off your page to go elsewhere.
Utilising FAQs on your key pages can also help you to establish an expert reputation in your industry. Showing your users and Google that you are delivering informative, up-to-date content and that a user doesn’t need to go to other websites makes you a reliable and trustworthy source. Building this reputation can encourage users to refer back to you at a later date, whether that be for a repeat purchase or referring a service to a friend.
Often overlooked but still important is the opportunity for internal linking within FAQs. Whether it is related products, services, resources or blogs. Anywhere you can naturally internal link will help Google to crawl your website and rank the pages appropriately.
Adding optimised FAQs to your website can ultimately lead to increased organic traffic. They are a great way of pulling in users to your website before they even know they need your product or service. Increasing your organic traffic and showing Google that users are landing on your website through FAQS can also help you improve your domain authority over time. Again, continuously working towards pushing you to the top in search results.
In some ways, having FAQ pages can help users to convert with your product or service. By answering all relevant questions they may have they are going to feel confident in contacting you or making a purchase.
Now that you understand the benefits of having FAQs on your website it is important that you learn about FAQ schema. FAQ schema is a form of structured data that is used to help your FAQ to appear in a rich result and be discovered by users. Typically when done properly FAQ schema would result in a FAQ snippet which displays your list of FAQS underneath a title and meta description of your page.
To learn more structured data and whether it is a ranking factor read our useful blog: Is Structured Data a Google Ranking Factor?
In 2023, Google removed FAQ schema for everyday sites because they found it was being overused. FAQ snippets can now only be achieved by authoritative, well-known sites such as Government websites. With that being said, it does not mean that there is no benefit to utilising FAQ schema on your FAQs moving forward. Ultimately, implementing FAQ schema can still help Google to better understand your pages when crawling them which can help when ranking them.
For more information around this topic as well as where to find FAQ ideas, read our informative blog: Are FAQs Still Relevant in SEO?
There are multiple different ways to add FAQ Schema to your website but before you do so, you need to generate your schema and validate it.
There is a lot of different guidance for creating FAQ schema online but we have made it easier for you by showing you some of the simplest methods below.
A very simple way of generating FAQ Schema is to utilise Schema Markup Generator. You simply input your FAQ and answer and the code is generated for you. An example can be seen in the screenshot below.
Another option for generating your FAQ schema it to utilise AI with the following prompt:
“Please create a FAQPage schema for the following questions and answers. Add a <script> tag but don’t use HTML and body tags.
What is FAQ Schema?
FAQ schema is a form of structured data that is used to help your FAQ to appear in a rich result and be discovered by users.”
After inputting this code into Chat GPT an FAQ schema code, similar to the one Schema Markup Generator created, will be generated for you.
Now that you have your FAQ schema code it is good practice to validate it on Schema.org. As you can see in the screenshot below, by simply copying the code into the validator it will identify any errors or warnings that may cause issues when you apply the schema to your website.
After validating your FAQ schema code, one of the easiest ways to add it to your website is through Google Tag Manager. Follow these steps to do so.
Keep in mind you will need to replace /seo/ with the correct relative url of the page your FAQs are on. At this point you can save this tag and your schema has been applied.
We pride ourselves on keeping up-to-date with SEO best practices to help businesses punch above their weight online. Our informative blog is a great resource expanding your knowledge on strategies and industry changes. If you want to take this one step further, and discuss options around us delivering a bespoke SEO campaign for your website, don’t hesitate to contact us today.
SEO Account Manager
Founder
Our founder, Will Hitchmough, worked at a number of high profile Sheffield Digital Agencies before founding Wildcat Digital in 2018. He brings an extensive knowledge of all things related to SEO, PPC and Paid Social, as well as an expert knowledge of digital strategy.
Digital Marketing can be a minefield for many businesses, with many agencies ready to take your money without knowing how to deliver results. I founded Wildcat Digital to deliver digital success to businesses with smaller budgets in a transparent way.
Content Strategist Team Lead
With a degree in Marketing and a background in more traditional, offline marketing, Chloe joined Wildcat in 2021 after deciding to move into the digital marketing industry. She joined us as a Content Specialist and quickly moved up the ranks, becoming a Content Strategist and later an SEO Team Leader.
Outside of work, Chloe is an avid creative. If she’s not knitting, you’ll likely find her behind a sewing machine or in the kitchen trying (and often failing!) to make sourdough.
SEO Account Director
Paul has a strong background in SEO, having previously founded and ran a successful eCommerce business, as well as running a personal blog that achieves an average of 17K users per month. Paul’s knowledge of SEO is extensive, with a strong emphasis on client handling and technical SEO.
Outside of work, Paul enjoys spending time with his family and staying active with weight lifting and combat sports.
Head of Operations
Nadea joined Wildcat in 2021 and has since overhauled the way we work. She has a background in various administrative, operations and HR roles, which gave her the experience and skills needed to lead and organise a growing business.
Outside of work, Nadea loves anything that keeps her active, but she especially enjoys hiking, camping and mountain biking.
SEO Account Manager
With a background in sales, Molly is a natural Account Manager, brilliantly handling any issues that come her way. Having joined us as a Digital Marketing Executive, and working part-time through her final year of University, Molly is a shining example of how hard work pays off. She is now an SEO Account Manager with a particular interest in Content and Client Management.
In her spare time, Molly loves to get out in nature, hiking and exploring the Peak District. She also loves cooking and likes to unwind with a bit of yoga.
Senior PPC Account Manager
Libby joined Wildcat in 2021 as our first PPC hire. With a degree in Digital Media Production, a Master’s in Digital Media Management and previous experience in Social Media Management, Libby hit the ground running and has since climbed the ranks to Senior PPC Account Manager and has a particular interest in the eCommerce sector.
Outside of work, Libby likes gaming, and cooking and likes to keep active by lifting weights.
SEO Account Manager
Jasmine joined Wildcat in 2022 with a strong background in SEO and Account Management. At the time, she was finishing up a Level 4 Apprenticeship in Digital Marketing from the Chartered Institute of Marketing, and has since worked her way up to SEO Account Manager. Jasmine excels at content writing and promotion, and particularly enjoys finding creative ways to join the dots on multi-channel campaigns.
In her spare time, Jasmine volunteers at a charity, helping combat loneliness & social isolation experienced by older neighbours. Outside of Wildcat, she owns a catering company, Savery Grazing, creating delicious grazing tables & platters for a range of events. She also loves skiing and exploring the Peak District.
Senior PPC Executive
Prior to joining Wildcat, Braden founded and ran his own Social Media Management agency where he gained valuable skills in growing brands’ online presence, which has since proven invaluable in his role at Wildcat.
Outside of work, Braden is a big football fan, regularly travelling to Pride Park to support Derby County. He also enjoys watching and playing snooker, hiking in the Peak District, and attending air and car shows.
Senior SEO Executive
After spending ten years managing businesses, restaurants, cafes and event spaces across Sheffield, Jon decided to change careers and joined Wildcat as an SEO Executive in 2022. He especially enjoys the client management side of the job, helping them to understand digital marketing and ways in which they can build their business’s presence online.
Outside of work, Jon likes to keep fit with running, badminton and football, and also loves music.
SEO Executive
Rachel joined us as a graduate, having recently graduated from Sheffield University with a degree in English Literature. Since joining, Rachel has proven herself to be a Content Queen, and particularly enjoys getting stuck into projects that allow her to explore her creative side.
Outside of work, Rachel enjoys a wide range of hobbies, including rugby, singing, reading, and spending time with her family and three labradors.
PPC Team Leader
Carl joined Wildcat in 2023 with a wealth of experience in PPC. He has experience working with a wide range of clients, industries and budgets, from small local businesses all the way to international e-commerce businesses. Carl has a particular interest in strategic planning and forecasting. He is passionate about data analysis and creating sustainable long-term cross-channel strategies.
In his spare time, Carl enjoys keeping fit by lifting weights, bouldering and running. He’s also a keen musician, having played the double bass and bass guitar for 20 years.
Team Lead & Technical SEO Account Manager
With a degree in Computer Science and SEO experience dating back to 2017, Dariusz has a wide range of SEO skills and knowledge. His specialist knowledge of Technical SEO has firmly landed him the title of Wildcat’s Technical Wizard, and he has recently taken on the responsibility of Team Leader for the Panthers Team.
In his spare time, Dariusz loves hiking, experimenting and trying new coffees and loves learning new things. He is currently learning more about CRO and AI and how this could benefit our clients.
SEO Account Manager
With a degree in Film and TV production, and a varied career history, Jamie made the move to marketing with a Masters degree in Digital Media Management. He has since worked in SEO at Agencies across Sheffield, before joining Wildcat and working his way up to SEO Account Manager. Jamie has a particular interest in backlinks and Digital PR and has recently gained a client a valuable backlink from Forbes!
In his spare time, Jamie is an avid foodie and loves trying new restaurants and cuisines. He also loves to travel and spent a year travelling to Australia after university.
SEO Executive
Andy joined Wildcat in 2023 after starting his digital marketing career in-house for a local Sheffield company. Since joining, he has developed a strong interest in Technical SEO and has strong skills in Account Management.
Outside of work, Andy loves music and plays in a couple of bands. He also enjoys rock climbing, cycling, photography and good food.
Client Success Coordinator
Siena joined us in 2023 with a background in sales and digital marketing. She leads on client relationships across the company, ensuring that our customers are happy throughout their journey with us, from their initial consultation through to onboarding and beyond.
Outside of work, Siena enjoys travelling and getting stuck into the local culture. She likes to make the most of her experiences and particularly enjoys watching sunrises and sunsets from beautiful locations around the world.
Senior SEO Executive
Thea has a wealth of experience in SEO, having previously worked for other Digital Marketing Agencies in Sheffield. She has a particular interest and skills in Technical SEO, but is more than willing to get stuck in and give anything a go.
Outside of work, Thea spends most of her time with her children, but also loves reading, photography and gardening.
PPC Executive
Before joining Wildcat, Tom worked across different industries, building skills in sales and customer service. He later developed a passion for digital marketing whilst working on personal marketing projects and freelance ventures, and gained numerous certifications in PPC and Social Media.
Outside of work, Tom enjoys staying active by going to the gym and hiking. He also loves travelling and motorbiking.
Head of Growth
Rich joined us in May 2024 to head up our growth team. With years of experience helping other agencies to grow, Rich joins us at an exciting time as Wildcat is working on a five-year plan to become one of the biggest agencies in the UK.
Outside of work, Rich is a father to three children, which keeps him very busy! He’s also recently started running again to keep fit and loves a bit of DIY.
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