If you are looking to build your organic backlink profile and drive more traffic to your website, blogging for SEO is one of the best opportunities. But how many blogs is ideal for your website? In this blog, the SEO experts at Wildcat Digital explain how many blogs you should add to your website and how to create high quality content.
So how many blogs do you need to write for your website? Around 20-30 blogs is a good number of blogs to write for your website. Posting more than once a month is a good way to keep your website up to date. These should be structured for SEO, target relevant keywords and queries and include internal links, especially where your competition has high domain authorities.
Read on to find out more about writing blogs for your website and optimising them for SEO.
Creating blogs for SEO is a great opportunity to drive organic traffic to your website, link to relevant service/product pages and potentially increase conversions. A good number of blogs for SEO to aim for is 20-30. However, these blogs should not be rushed, their main purpose is to provide high quality, expert information for users.
Blogs are unlikely to rank if the information provided is low quality. In such cases, users will simply click away and find the information elsewhere. All this shows to Google is your website is untrustworthy or provides a bad user experience.
It is recommended that you post at least two blogs per month to show users and Google that you are providing consistent good quality content. This is also a great opportunity to present a new product or service. If you feel you have the resources to produce more than one blog a month, ensure you focus on providing consistent quality across the board.
To ensure you include all of the relevant information, target keywords and queries, a blog for SEO should be anywhere from 500-1500 words. Bear in mind that this may not be relevant for all topics. Avoid adding unnecessary content to bulk up your blogs, focus on quality over quantity. It is better to have a shorter blog that directly answers the main query and provides quality information than writing more for a higher word count.
To write quality blogs for SEO, we recommend the following steps:
The first step is to perform query research to ensure that the subjects you want to write about are worth the time and effort required. Keyword research and the amount of People Also Ask questions that appear in the search results can be a good indicator of how often the questions are searched.
If your content will be competing against very authoritative websites, you need to be sure that you are producing the highest quality content and directly answering the search query. Some industries (such as healthcare) will unfortunately always have high competition so try to find niche subjects and provide unique statistics or commentary where possible.
When blogging for SEO, you should consider targeting additional keywords, similar to how you would optimise your key landing pages. Including these keywords in the headings, content and meta descriptions is a great way to increase your blog’s chance of appearing for multiple queries. Keep the keyword research relevant to the main query of the blog. Remember that less but relevant content is better than lots of unhelpful content.
To structure a blog correctly for SEO, ensure that the main heading (H1) matches the research or keyword query as closely as possible. From then on, any new sections should be introduced with a H2 subheading relating to the main query. Within these sections, any sub-sections should use a hierarchical structure of H3, H4 and so on. This is the language of search engines and ensures that they understand how the page should be read.
All of these sections should have at least one to two paragraphs that answers the heading question or adds other value information. If you can’t reasonably add more than a sentence, consider removing the heading and adding the content elsewhere.
The final section should be a summary of the blog and include a CTA (call to action). This encourages users to do what you want them to do next, e.g. purchase, get in touch.
Extra tip – Consider adding FAQs to the end of the blog to target queries and keywords that don’t quite fit into the main article but are still relevant. These are a great place to include links to other relevant blogs and provide a little bit of extra information for readers.
Internal linking in blogs is essential if you want to increase conversions and lead users to relevant service or product pages on your website. If you are writing about a particular product e.g. wardrobes, be careful not to cannibalise any keywords from the main service page. If you must use the same keywords, use anchor links to the relevant page. This shows search engines that the keyword is relevant to that page and attributes the keyword value there.
You can also link to other relevant blogs on your website which have related information. Don’t forget to also include authoritative external links (from non-competitors) to back up any points you make.
We go into more detail on blog structures for SEO in our recent article How Do You Optimise A Blog for SEO?. Alternatively, if you’re not sure whether or not you need an SEO agency for blog writing, take a look at our dedicated blog on the topic to help inform your decision.
Our expert content writers have produced this blog to help you get started on your blog writing journey. At Wildcat Digital, we are on hand to help you if you want to take your blog content to the next level. Get in touch with us today for a free initial consultation and find out more about our bespoke SEO services.
Alternatively, if you have more questions about SEO and Digital Marketing Agencies, take a look at our new Knowledge Base content hub. Our expert SEO team is answering all the common questions we get from clients and prospects to help you better understand the industry and what you get from an SEO agency like Wildcat Digital.
Senior SEO Executive
