If you are looking to build your organic backlink profile and drive more traffic to your website, blogging for SEO is one of the best opportunities. But how many blogs is ideal for your website? In this blog, the SEO experts at Wildcat Digital explain how many blogs you should add to your website and how to create high quality content.
So how many blogs do you need to write for your website? Around 20-30 blogs is a good number of blogs to write for your website. Posting more than once a month is a good way to keep your website up to date. These should be structured for SEO, target relevant keywords and queries and include internal links, especially where your competition has high domain authorities.
Read on to find out more about writing blogs for your website and optimising them for SEO.
Creating blogs for SEO is a great opportunity to drive organic traffic to your website, link to relevant service/product pages and potentially increase conversions. A good number of blogs for SEO to aim for is 20-30. However, these blogs should not be rushed, their main purpose is to provide high quality, expert information for users.
Blogs are unlikely to rank if the information provided is low quality. In such cases, users will simply click away and find the information elsewhere. All this shows to Google is your website is untrustworthy or provides a bad user experience.
It is recommended that you post at least two blogs per month to show users and Google that you are providing consistent good quality content. This is also a great opportunity to present a new product or service. If you feel you have the resources to produce more than one blog a month, ensure you focus on providing consistent quality across the board.
To ensure you include all of the relevant information, target keywords and queries, a blog for SEO should be anywhere from 500-1500 words. Bear in mind that this may not be relevant for all topics. Avoid adding unnecessary content to bulk up your blogs, focus on quality over quantity. It is better to have a shorter blog that directly answers the main query and provides quality information than writing more for a higher word count.
To write quality blogs for SEO, we recommend the following steps:
The first step is to perform query research to ensure that the subjects you want to write about are worth the time and effort required. Keyword research and the amount of People Also Ask questions that appear in the search results can be a good indicator of how often the questions are searched.
If your content will be competing against very authoritative websites, you need to be sure that you are producing the highest quality content and directly answering the search query. Some industries (such as healthcare) will unfortunately always have high competition so try to find niche subjects and provide unique statistics or commentary where possible.
When blogging for SEO, you should consider targeting additional keywords, similar to how you would optimise your key landing pages. Including these keywords in the headings, content and meta descriptions is a great way to increase your blog’s chance of appearing for multiple queries. Keep the keyword research relevant to the main query of the blog. Remember that less but relevant content is better than lots of unhelpful content.
To structure a blog correctly for SEO, ensure that the main heading (H1) matches the research or keyword query as closely as possible. From then on, any new sections should be introduced with a H2 subheading relating to the main query. Within these sections, any sub-sections should use a hierarchical structure of H3, H4 and so on. This is the language of search engines and ensures that they understand how the page should be read.
All of these sections should have at least one to two paragraphs that answers the heading question or adds other value information. If you can’t reasonably add more than a sentence, consider removing the heading and adding the content elsewhere.
The final section should be a summary of the blog and include a CTA (call to action). This encourages users to do what you want them to do next, e.g. purchase, get in touch.
Extra tip – Consider adding FAQs to the end of the blog to target queries and keywords that don’t quite fit into the main article but are still relevant. These are a great place to include links to other relevant blogs and provide a little bit of extra information for readers.
Internal linking in blogs is essential if you want to increase conversions and lead users to relevant service or product pages on your website. If you are writing about a particular product e.g. wardrobes, be careful not to cannibalise any keywords from the main service page. If you must use the same keywords, use anchor links to the relevant page. This shows search engines that the keyword is relevant to that page and attributes the keyword value there.
You can also link to other relevant blogs on your website which have related information. Don’t forget to also include authoritative external links (from non-competitors) to back up any points you make.
We go into more detail on blog structures for SEO in our recent article How Do You Optimise A Blog for SEO?. Alternatively, if you’re not sure whether or not you need an SEO agency for blog writing, take a look at our dedicated blog on the topic to help inform your decision.
Our expert content writers have produced this blog to help you get started on your blog writing journey. At Wildcat Digital, we are on hand to help you if you want to take your blog content to the next level. Get in touch with us today for a free initial consultation and find out more about our bespoke SEO services.
Alternatively, if you have more questions about SEO and Digital Marketing Agencies, take a look at our new Knowledge Base content hub. Our expert SEO team is answering all the common questions we get from clients and prospects to help you better understand the industry and what you get from an SEO agency like Wildcat Digital.
Founder
Our founder, Will Hitchmough, worked at a number of high profile Sheffield Digital Agencies before founding Wildcat Digital in 2018. He brings an extensive knowledge of all things related to SEO, PPC and Paid Social, as well as an expert knowledge of digital strategy.
Digital Marketing can be a minefield for many businesses, with many agencies ready to take your money without knowing how to deliver results. I founded Wildcat Digital to deliver digital success to businesses with smaller budgets in a transparent way.
Content Strategist Team Lead
With a degree in Marketing and a background in more traditional, offline marketing, Chloe joined Wildcat in 2021 after deciding to move into the digital marketing industry. She joined us as a Content Specialist and quickly moved up the ranks, becoming a Content Strategist and later an SEO Team Leader.
Outside of work, Chloe is an avid creative. If she’s not knitting, you’ll likely find her behind a sewing machine or in the kitchen trying (and often failing!) to make sourdough.
SEO Account Director
Paul has a strong background in SEO, having previously founded and ran a successful eCommerce business, as well as running a personal blog that achieves an average of 17K users per month. Paul’s knowledge of SEO is extensive, with a strong emphasis on client handling and technical SEO.
Outside of work, Paul enjoys spending time with his family and staying active with weight lifting and combat sports.
Head of Operations
Nadea joined Wildcat in 2021 and has since overhauled the way we work. She has a background in various administrative, operations and HR roles, which gave her the experience and skills needed to lead and organise a growing business.
Outside of work, Nadea loves anything that keeps her active, but she especially enjoys hiking, camping and mountain biking.
SEO Account Manager
With a background in sales, Molly is a natural Account Manager, brilliantly handling any issues that come her way. Having joined us as a Digital Marketing Executive, and working part-time through her final year of University, Molly is a shining example of how hard work pays off. She is now an SEO Account Manager with a particular interest in Content and Client Management.
In her spare time, Molly loves to get out in nature, hiking and exploring the Peak District. She also loves cooking and likes to unwind with a bit of yoga.
Senior PPC Account Manager
Libby joined Wildcat in 2021 as our first PPC hire. With a degree in Digital Media Production, a Master’s in Digital Media Management and previous experience in Social Media Management, Libby hit the ground running and has since climbed the ranks to Senior PPC Account Manager and has a particular interest in the eCommerce sector.
Outside of work, Libby likes gaming, and cooking and likes to keep active by lifting weights.
SEO Team Leader
Jasmine joined Wildcat in 2022 with a strong background in SEO and Account Management. At the time, she was finishing up a Level 4 Apprenticeship in Digital Marketing from the Chartered Institute of Marketing, and has since worked her way up to SEO Team Leader. Jasmine excels at content writing and promotion, and particularly enjoys finding creative ways to join the dots on multi-channel campaigns.
In her spare time, Jasmine volunteers at a charity, helping combat loneliness & social isolation experienced by older neighbours. Outside of Wildcat, she owns a catering company, Savery Grazing, creating delicious grazing tables & platters for a range of events. She also loves skiing and exploring the Peak District.
Senior PPC Executive
Prior to joining Wildcat, Braden founded and ran his own Social Media Management agency where he gained valuable skills in growing brands’ online presence, which has since proven invaluable in his role at Wildcat.
Outside of work, Braden is a big football fan, regularly travelling to Pride Park to support Derby County. He also enjoys watching and playing snooker, hiking in the Peak District, and attending air and car shows.
Senior SEO Executive
After spending ten years managing businesses, restaurants, cafes and event spaces across Sheffield, Jon decided to change careers and joined Wildcat as an SEO Executive in 2022. He especially enjoys the client management side of the job, helping them to understand digital marketing and ways in which they can build their business’s presence online.
Outside of work, Jon likes to keep fit with running, badminton and football, and also loves music.
SEO Executive
Rachel joined us as a graduate, having recently graduated from Sheffield University with a degree in English Literature. Since joining, Rachel has proven herself to be a Content Queen, and particularly enjoys getting stuck into projects that allow her to explore her creative side.
Outside of work, Rachel enjoys a wide range of hobbies, including rugby, singing, reading, and spending time with her family and three labradors.
PPC Team Leader
Carl joined Wildcat in 2023 with a wealth of experience in PPC. He has experience working with a wide range of clients, industries and budgets, from small local businesses all the way to international e-commerce businesses. Carl has a particular interest in strategic planning and forecasting. He is passionate about data analysis and creating sustainable long-term cross-channel strategies.
In his spare time, Carl enjoys keeping fit by lifting weights, bouldering and running. He’s also a keen musician, having played the double bass and bass guitar for 20 years.
Team Lead & Technical SEO Account Manager
With a degree in Computer Science and SEO experience dating back to 2017, Dariusz has a wide range of SEO skills and knowledge. His specialist knowledge of Technical SEO has firmly landed him the title of Wildcat’s Technical Wizard, and he has recently taken on the responsibility of Team Leader for the Panthers Team.
In his spare time, Dariusz loves hiking, experimenting and trying new coffees and loves learning new things. He is currently learning more about CRO and AI and how this could benefit our clients.
SEO Account Manager
With a degree in Film and TV production, and a varied career history, Jamie made the move to marketing with a Masters degree in Digital Media Management. He has since worked in SEO at Agencies across Sheffield, before joining Wildcat and working his way up to SEO Account Manager. Jamie has a particular interest in backlinks and Digital PR and has recently gained a client a valuable backlink from Forbes!
In his spare time, Jamie is an avid foodie and loves trying new restaurants and cuisines. He also loves to travel and spent a year travelling to Australia after university.
SEO Executive
Andy joined Wildcat in 2023 after starting his digital marketing career in-house for a local Sheffield company. Since joining, he has developed a strong interest in Technical SEO and has strong skills in Account Management.
Outside of work, Andy loves music and plays in a couple of bands. He also enjoys rock climbing, cycling, photography and good food.
Client Success Coordinator
Siena joined us in 2023 with a background in sales and digital marketing. She leads on client relationships across the company, ensuring that our customers are happy throughout their journey with us, from their initial consultation through to onboarding and beyond.
Outside of work, Siena enjoys travelling and getting stuck into the local culture. She likes to make the most of her experiences and particularly enjoys watching sunrises and sunsets from beautiful locations around the world.
Senior SEO Executive
Thea has a wealth of experience in SEO, having previously worked for other Digital Marketing Agencies in Sheffield. She has a particular interest and skills in Technical SEO, but is more than willing to get stuck in and give anything a go.
Outside of work, Thea spends most of her time with her children, but also loves reading, photography and gardening.
PPC Executive
Before joining Wildcat, Tom worked across different industries, building skills in sales and customer service. He later developed a passion for digital marketing whilst working on personal marketing projects and freelance ventures, and gained numerous certifications in PPC and Social Media.
Outside of work, Tom enjoys staying active by going to the gym and hiking. He also loves travelling and motorbiking.
Head of Growth
Rich joined us in May 2024 to head up our growth team. With years of experience helping other agencies to grow, Rich joins us at an exciting time as Wildcat is working on a five-year plan to become one of the biggest agencies in the UK.
Outside of work, Rich is a father to three children, which keeps him very busy! He’s also recently started running again to keep fit and loves a bit of DIY.
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