It’s natural that many business owners want to avoid unnecessary costs. Because of this, you might be wondering if the cost of SEO is worth it, or if you can do it yourself. One aspect of this is content writing. It might seem easy to do it in-house, but could an SEO agency make your content perform better?
So if you write blogs yourself do you need an SEO agency? If you write blogs yourself it’s still recommended to have an SEO agency create an SEO strategy and optimise your content. The agency will also ensure that the UX and technical aspects of your site are in order so that you don’t get penalised by search engines and hurt your blog’s rankings.
Read on to find out more about what the benefits of an SEO agency are, why an SEO agency is necessary for blogs, and what happens if you don’t do SEO.
SEO is an important aspect of blogging. Even if you’re a capable writer that creates interesting content, if it’s not optimised for SEO, less people will see it. This will have much less impact on your business as a result.
Optimising blogs for SEO requires an agency to create a detailed strategy that ties together all the aspects discussed in the section above with the content you write. This blog strategy is based on in-depth research into what keywords are the best to target. It also takes into keyword and search intent, competitors, the timing of when to target keywords, and a number of other Content SEO factors
Even if you write blogs yourself, there are a wide range of benefits that come from hiring an SEO agency.
Outside of SEO blog writing services, ensuring that the technical aspects of SEO are completed correctly is essential to improving the user experience of your website and enabling your site to rank higher on search engines. Technical SEO includes things like improving page speeds, eliminating duplicate content, setting up structured data and schema, and locating user experience issues that are negatively affecting your website.
Are you confused about technical SEO? Read our blog on technical SEO audits for more information on what an audit could look like.
It can sometimes feel like SEO is balanced on a knife edge. There can be a lot of search penalties and poor SEO practices can leave you open to spam and cyber attacks. A big reason for hiring an SEO agency is that their experts know what to look out for and how to avoid any negative repercussions to keep your website healthy and able to rank.
SEO agencies are experts in current trends, SEO strategy, and possess industry expertise that can only come from years of immersing yourself in SEO. With all the ongoing algorithm updates and strategy changes that come with SEO, it takes SEO experts hours of research to consistently stay up to date with the industry and enable them to optimise your site in a way that those outside the role wouldn’t necessarily be able to maintain.
Learn more about how the SEO content process works in our detailed blog.
The short answer is that you’ll be missing out. Organic traffic is one of the most economical and reliable acquisition tools that your website could utilise. By targeting the right areas, SEO can be used to attract the right audience. Increased traffic is one thing, but attracting customers that are actively searching for your products and services ensures that they’re already interested in what you have to offer.
Without investing into SEO, you’re unlikely to ever reach the first page of Google. While you might occasionally happen upon a blog that performs well, this won’t be repeatable or sustainable enough to create a successful online presence. Realistically, if you aren’t on the first page of a Google search, you won’t get any traffic at all – only 0.63% of users even click onto the second page.
Without the technical aspect of SEO, your site could be being penalised by search algorithms for a wide range of factors. These include performance, accessibility, navigability, mobile friendliness, and general user experience. Even if your content targets the right keywords, ignoring these factors will likely have a negative impact on your rankings.
Learn more about this in our recent blog, What Happens if You Stop Doing SEO?
At Wildcat Digital, we are on hand to help if you want to take your blog content to the next level. Our Content Writing Services will enable you to use a detailed strategy that works for your business.
Get in touch with us today for a free initial consultation or visit our website to find out more about our bespoke SEO services. Alternatively, why not take a look at our Knowledge Base hub where we answer a wide range of real client questions?
SEO Account Manager
Founder
Our founder, Will Hitchmough, worked at a number of high profile Sheffield Digital Agencies before founding Wildcat Digital in 2018. He brings an extensive knowledge of all things related to SEO, PPC and Paid Social, as well as an expert knowledge of digital strategy.
Digital Marketing can be a minefield for many businesses, with many agencies ready to take your money without knowing how to deliver results. I founded Wildcat Digital to deliver digital success to businesses with smaller budgets in a transparent way.
Content Strategist Team Lead
With a degree in Marketing and a background in more traditional, offline marketing, Chloe joined Wildcat in 2021 after deciding to move into the digital marketing industry. She joined us as a Content Specialist and quickly moved up the ranks, becoming a Content Strategist and later an SEO Team Leader.
Outside of work, Chloe is an avid creative. If she’s not knitting, you’ll likely find her behind a sewing machine or in the kitchen trying (and often failing!) to make sourdough.
SEO Account Director
Paul has a strong background in SEO, having previously founded and ran a successful eCommerce business, as well as running a personal blog that achieves an average of 17K users per month. Paul’s knowledge of SEO is extensive, with a strong emphasis on client handling and technical SEO.
Outside of work, Paul enjoys spending time with his family and staying active with weight lifting and combat sports.
Head of Operations
Nadea joined Wildcat in 2021 and has since overhauled the way we work. She has a background in various administrative, operations and HR roles, which gave her the experience and skills needed to lead and organise a growing business.
Outside of work, Nadea loves anything that keeps her active, but she especially enjoys hiking, camping and mountain biking.
SEO Account Manager
With a background in sales, Molly is a natural Account Manager, brilliantly handling any issues that come her way. Having joined us as a Digital Marketing Executive, and working part-time through her final year of University, Molly is a shining example of how hard work pays off. She is now an SEO Account Manager with a particular interest in Content and Client Management.
In her spare time, Molly loves to get out in nature, hiking and exploring the Peak District. She also loves cooking and likes to unwind with a bit of yoga.
Senior PPC Account Manager
Libby joined Wildcat in 2021 as our first PPC hire. With a degree in Digital Media Production, a Master’s in Digital Media Management and previous experience in Social Media Management, Libby hit the ground running and has since climbed the ranks to Senior PPC Account Manager and has a particular interest in the eCommerce sector.
Outside of work, Libby likes gaming, and cooking and likes to keep active by lifting weights.
SEO Team Leader
Jasmine joined Wildcat in 2022 with a strong background in SEO and Account Management. At the time, she was finishing up a Level 4 Apprenticeship in Digital Marketing from the Chartered Institute of Marketing, and has since worked her way up to SEO Team Leader. Jasmine excels at content writing and promotion, and particularly enjoys finding creative ways to join the dots on multi-channel campaigns.
In her spare time, Jasmine volunteers at a charity, helping combat loneliness & social isolation experienced by older neighbours. Outside of Wildcat, she owns a catering company, Savery Grazing, creating delicious grazing tables & platters for a range of events. She also loves skiing and exploring the Peak District.
Senior PPC Executive
Prior to joining Wildcat, Braden founded and ran his own Social Media Management agency where he gained valuable skills in growing brands’ online presence, which has since proven invaluable in his role at Wildcat.
Outside of work, Braden is a big football fan, regularly travelling to Pride Park to support Derby County. He also enjoys watching and playing snooker, hiking in the Peak District, and attending air and car shows.
Senior SEO Executive
After spending ten years managing businesses, restaurants, cafes and event spaces across Sheffield, Jon decided to change careers and joined Wildcat as an SEO Executive in 2022. He especially enjoys the client management side of the job, helping them to understand digital marketing and ways in which they can build their business’s presence online.
Outside of work, Jon likes to keep fit with running, badminton and football, and also loves music.
SEO Executive
Rachel joined us as a graduate, having recently graduated from Sheffield University with a degree in English Literature. Since joining, Rachel has proven herself to be a Content Queen, and particularly enjoys getting stuck into projects that allow her to explore her creative side.
Outside of work, Rachel enjoys a wide range of hobbies, including rugby, singing, reading, and spending time with her family and three labradors.
PPC Team Leader
Carl joined Wildcat in 2023 with a wealth of experience in PPC. He has experience working with a wide range of clients, industries and budgets, from small local businesses all the way to international e-commerce businesses. Carl has a particular interest in strategic planning and forecasting. He is passionate about data analysis and creating sustainable long-term cross-channel strategies.
In his spare time, Carl enjoys keeping fit by lifting weights, bouldering and running. He’s also a keen musician, having played the double bass and bass guitar for 20 years.
Team Lead & Technical SEO Account Manager
With a degree in Computer Science and SEO experience dating back to 2017, Dariusz has a wide range of SEO skills and knowledge. His specialist knowledge of Technical SEO has firmly landed him the title of Wildcat’s Technical Wizard, and he has recently taken on the responsibility of Team Leader for the Panthers Team.
In his spare time, Dariusz loves hiking, experimenting and trying new coffees and loves learning new things. He is currently learning more about CRO and AI and how this could benefit our clients.
SEO Account Manager
With a degree in Film and TV production, and a varied career history, Jamie made the move to marketing with a Masters degree in Digital Media Management. He has since worked in SEO at Agencies across Sheffield, before joining Wildcat and working his way up to SEO Account Manager. Jamie has a particular interest in backlinks and Digital PR and has recently gained a client a valuable backlink from Forbes!
In his spare time, Jamie is an avid foodie and loves trying new restaurants and cuisines. He also loves to travel and spent a year travelling to Australia after university.
SEO Executive
Andy joined Wildcat in 2023 after starting his digital marketing career in-house for a local Sheffield company. Since joining, he has developed a strong interest in Technical SEO and has strong skills in Account Management.
Outside of work, Andy loves music and plays in a couple of bands. He also enjoys rock climbing, cycling, photography and good food.
Client Success Coordinator
Siena joined us in 2023 with a background in sales and digital marketing. She leads on client relationships across the company, ensuring that our customers are happy throughout their journey with us, from their initial consultation through to onboarding and beyond.
Outside of work, Siena enjoys travelling and getting stuck into the local culture. She likes to make the most of her experiences and particularly enjoys watching sunrises and sunsets from beautiful locations around the world.
Senior SEO Executive
Thea has a wealth of experience in SEO, having previously worked for other Digital Marketing Agencies in Sheffield. She has a particular interest and skills in Technical SEO, but is more than willing to get stuck in and give anything a go.
Outside of work, Thea spends most of her time with her children, but also loves reading, photography and gardening.
PPC Executive
Before joining Wildcat, Tom worked across different industries, building skills in sales and customer service. He later developed a passion for digital marketing whilst working on personal marketing projects and freelance ventures, and gained numerous certifications in PPC and Social Media.
Outside of work, Tom enjoys staying active by going to the gym and hiking. He also loves travelling and motorbiking.
Head of Growth
Rich joined us in May 2024 to head up our growth team. With years of experience helping other agencies to grow, Rich joins us at an exciting time as Wildcat is working on a five-year plan to become one of the biggest agencies in the UK.
Outside of work, Rich is a father to three children, which keeps him very busy! He’s also recently started running again to keep fit and loves a bit of DIY.
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