It’s natural that many business owners want to avoid unnecessary costs. Because of this, you might be wondering if the cost of SEO is worth it, or if you can do it yourself. One aspect of this is content writing. It might seem easy to do it in-house, but could an SEO agency make your content perform better?
So if you write blogs yourself do you need an SEO agency? If you write blogs yourself it’s still recommended to have an SEO agency create an SEO strategy and optimise your content. The agency will also ensure that the UX and technical aspects of your site are in order so that you don’t get penalised by search engines and hurt your blog’s rankings.
Read on to find out more about what the benefits of an SEO agency are, why an SEO agency is necessary for blogs, and what happens if you don’t do SEO.
SEO is an important aspect of blogging. Even if you’re a capable writer that creates interesting content, if it’s not optimised for SEO, less people will see it. This will have much less impact on your business as a result.
Optimising blogs for SEO requires an agency to create a detailed strategy that ties together all the aspects discussed in the section above with the content you write. This blog strategy is based on in-depth research into what keywords are the best to target. It also takes into keyword and search intent, competitors, the timing of when to target keywords, and a number of other Content SEO factors
Even if you write blogs yourself, there are a wide range of benefits that come from hiring an SEO agency.
Outside of SEO blog writing services, ensuring that the technical aspects of SEO are completed correctly is essential to improving the user experience of your website and enabling your site to rank higher on search engines. Technical SEO includes things like improving page speeds, eliminating duplicate content, setting up structured data and schema, and locating user experience issues that are negatively affecting your website.
Are you confused about technical SEO? Read our blog on technical SEO audits for more information on what an audit could look like.
It can sometimes feel like SEO is balanced on a knife edge. There can be a lot of search penalties and poor SEO practices can leave you open to spam and cyber attacks. A big reason for hiring an SEO agency is that their experts know what to look out for and how to avoid any negative repercussions to keep your website healthy and able to rank.
SEO agencies are experts in current trends, SEO strategy, and possess industry expertise that can only come from years of immersing yourself in SEO. With all the ongoing algorithm updates and strategy changes that come with SEO, it takes SEO experts hours of research to consistently stay up to date with the industry and enable them to optimise your site in a way that those outside the role wouldn’t necessarily be able to maintain.
Learn more about how the SEO content process works in our detailed blog.
The short answer is that you’ll be missing out. Organic traffic is one of the most economical and reliable acquisition tools that your website could utilise. By targeting the right areas, SEO can be used to attract the right audience. Increased traffic is one thing, but attracting customers that are actively searching for your products and services ensures that they’re already interested in what you have to offer.
Without investing into SEO, you’re unlikely to ever reach the first page of Google. While you might occasionally happen upon a blog that performs well, this won’t be repeatable or sustainable enough to create a successful online presence. Realistically, if you aren’t on the first page of a Google search, you won’t get any traffic at all – only 0.63% of users even click onto the second page.
Without the technical aspect of SEO, your site could be being penalised by search algorithms for a wide range of factors. These include performance, accessibility, navigability, mobile friendliness, and general user experience. Even if your content targets the right keywords, ignoring these factors will likely have a negative impact on your rankings.
Learn more about this in our recent blog, What Happens if You Stop Doing SEO?
At Wildcat Digital, we are on hand to help if you want to take your blog content to the next level. Our Content Writing Services will enable you to use a detailed strategy that works for your business.
Get in touch with us today for a free initial consultation or visit our website to find out more about our bespoke SEO services. Alternatively, why not take a look at our Knowledge Base hub where we answer a wide range of real client questions?
