If you’ve never worked with an agency before, you may be confused as to why we need your input on a number of things. After all, you’re paying us to do the work! In this blog, we explain why your input is so valuable and how it can positively impact your SEO campaign.
So, why would an SEO agency need my input? Hiring an agency is a 2-way street. You’re hiring us to do the legwork, but there are a number of things that we need from you to ensure that things move smoothly towards a common goal.
We’re the SEO experts, but nobody knows your business and wider industry better than you. We want to capitalise on that experience to ensure that everything we do is 100% accurate and super-relevant to your business.
Additionally, we want you to be happy with your campaign and see the value in what we do. Being involved in your campaign ensures that you’re kept up-to-date on what we’re doing and how the campaign is performing. You’re less likely to get 6-months in and be completely unhappy or unsatisfied with your results.
If I Work With an SEO Agency, What Will I Have to Do?
When working with any agency, there are a variety of things that will require your input for the campaign to work.
At Wildcat Digital, we’ll first need a few bits of information and access to various platforms to get your campaign set up. Then, as your campaign progresses, we’ll need you to review and approve things before we implement or upload them.
Onboarding and Set-Up
With Wildcat Digital, your first month with us is actually a set-up month. During this time, we may need regular contact with you for the following purposes:
- We’ll need access to your website, Google Analytics, Google Search Console and Google Business profile.
- We will set up an initial call with you for a client briefing. This is where we collect information about your business, your goals and objectives, information about your website, content preferences and general administrative information. We’ll also use this as a chance to get to know you better.
- Keyword research and keyword mapping will be done during the initial set up month. We will need you to review and approve this before we move forward.
- Finally, we use your first month with us to ensure that you understand why we do what we do – why we make certain recommendations – so that you know what to expect moving forward and how our strategies will benefit your campaign.
Content & SEO Tasks
A large part of most SEO campaigns is content-related. As such, we will need you to review and approve this content before it is uploaded. We want to ensure that you are 100% happy with how we present your business online.
These approvals include:
- Metadata optimisations
- Webpage optimisations
- Blogs (& pre-approving blog topics)
- PR and backlink opportunities
- Website structural and design changes
- Technical implementations (some of these may require a web developer)
- Changes to URLs
- Redirects
- Google Business Profile updates
You can learn more about the content process at Wildcat Digital in our detailed blog, How Does the SEO Content Process Work?
General Communication
Finally, we like to build and maintain strong relationships with clients. As such, you can expect regular check-ins and updates from your Account Manager. This will ultimately depend on your preferences, but may include weekly emails, meetings to discuss your report and campaign progress, and quick check-ins via phone as appropriate.
These communications may not necessarily require action on your part, but are very beneficial for everyone involved.
What to Expect from an SEO Agency
Aside from asking for your input, you can expect the following from an SEO agency like Wildcat Digital:
- Commercially focused campaigns – Whilst growth in traffic and search rankings are important, we understand that conversions, leads, and ROI are your priority.
- A methodical, organised approach – We adopt a methodical approach to our strategies, ensuring that all clients receive the same level of quality work and dedication to their account, regardless of your budget.
- Transparency – Openness and honesty are important to us, which is why you’ll receive a monthly report on your campaign performance, as well as a dedicated account manager to keep you up-to-date with what’s happening.
- Innovation – As a digital marketing agency, we’re constantly learning and aren’t shy of bringing new ideas to the table that could set you apart from your competition.
- Empathy – Our team is naturally empathetic and supportive of both clients and colleagues. This ensures strong, meaningful relationships that lay the groundwork for a successful campaign.
- Strong ethics – Digital marketing may be a competitive industry, but we will always work ethically and in your best interests.
Learn more about Wildcat Digital, our values and what you can expect from us on our About page. Or, take a look at our case studies to learn more about what we can do.
Final Thoughts
The key takeaway from this blog is to understand that an SEO campaign is a 2-way street. We may be doing the work, but we need your knowledge, industry experience and general input to ensure that the campaign is successful.
Get in touch with us today to learn more about SEO at Wildcat Digital and what we can do for your business. We’re clear right from the start about what you can expect from us, and what will be required of you along the way – no nasty surprises.
Alternatively, if you have more questions about SEO or how agencies work, visit our Knowledge Base content hub – we might have already answered your questions!
Chloe Robinson
Content Strategist & Team Leader
