How Does the SEO Content Process Work?

If you’re considering hiring an SEO agency to work on your website content, but aren’t quite sure what you’re getting yourself into, this blog is for you. Our experienced Copywriters take you through the SEO content marketing process, including how the content process works, how it fits into your campaign with us, the approval process and more.

So, how does the SEO content process work? The SEO content process starts with keyword research, mapping and strategy before a clear roadmap is created.

Individual pieces of content are created using this information
This work is then internally proofread and quality checked
It is then reviewed by the client
Finally, the work is uploaded.

Read on to learn more about the SEO content writing process at Wildcat Digital

How Does the SEO Content Writing Process Work with an Agency?

All agencies are different and have different processes for client work. But, this is how we do things at Wildcat Digital when creating SEO content.

As part of your initial set-up month, your keywords are chosen, mapped against your website and a 3-month roadmap is created which includes content strategy.
In most cases, we first focus on optimising the key pages on your website in order to get things moving in the right direction. These pages are the backbone of your website and need to be in the best possible shape for your site to perform well.
From here, we usually then start working on a blog strategy. This helps us to target top-of-the-funnel queries that drive traffic to your site and helps to build your domain authority.
As we progress further into your campaign, we develop new ideas and strategies based on data, insights, new opportunities and your goals.

With regards to individual pieces of content, you can expect the following process:

Content is planned on a monthly basis based on your campaign strategy and roadmap. The work itself is done by your Account Manager or another experienced Copywriter.
It will then be internally proofread and quality checked before it is sent to you for approval. This is your opportunity to provide feedback and guidance – consider it a first draft.
We’ll then action your feedback and send the content back to you for a final check.
Finally, we will upload the content to your website in line with SEO and UX best practices. You are free to upload your own content if you prefer.
Alternatively, you have the option to write your own content with support and guidance from your Account Manager and our Content Strategist. Once this work is written, we then optimise it for SEO before a final check and upload.

Who Creates the Content?

When it comes to creating the content, you have two options with Wildcat Digital. We can handle the content creation process from start to finish, or we can provide you with SEO advice and tailored structures for you to write the content yourself. We would then fully optimise it for SEO.

We Write Your Content

Most commonly, our experienced Account Managers and Copywriters will be the ones writing your content. This starts with strategic keyword research. From here, we create an appropriate structure for the type of content being created, conduct thorough research into the given topic and create value-driven content that suits your tone, brand and ultimate goals.

You Write Your Content

Alternatively, you have the option to create your own content. On the surface, this may seem strange but we’ve found that a number of our clients prefer to write their own content for multiple reasons:

Complex niches (e.g. medical, legal)
They have their own marketing team/copywriters and just need SEO support

Do You Need to Do Anything?

Creating content is a two-way street. In most cases, Wildcat’s content team will do all the heavy lifting, but we might need a few things on your end:

We’re not experts in your industry. Occasionally, we might need a bit of extra information or clarification on topics from your team
Unless otherwise agreed, we’ll need you to approve and provide feedback on content as appropriate

How Does the Approval Process Work?

The approval process will work slightly differently for all clients. However, it generally follows a similar process to the below:

Content is created and proofread internally twice.
Your Account Manager will send the content to you for your approval
If you would like amendments made to the content, please communicate this clearly and respectfully to the Account Manager.
The Content Writer will make those changes and the proofreading process will start again.
Your Account Manager will then return the content to you for further review.
Once you’re happy with the content, we’ll go ahead and upload it.

Who Uploads and Publishes the Content?

Typically, your Account Manager or another SEO Executive working on your account will upload the content once it has been approved.

However, you are welcome to upload the content yourself if you prefer. We have a number of clients that do this for a variety of reasons:

Personal preference
Unusual content management systems
Website managed by web developers
They have an internal marketing team

What Happens Next?

Once everything is uploaded and sitting pretty on your website, we’ll keep an eye on things to make sure everything is as it’s supposed to be. We’ll also track the performance of your content to help you see the return on your investment with us.

Throughout your campaign with us, we might revisit previously published content to see if a few tweaks here and there could help it to perform better. We’ll also be sure to revisit published content to build a good internal linking structure to help improve the SEO of your website.

Content SEO at Wildcat Digital

In this blog, we took you through the content writing process at Wildcat Digital to help you understand what you’d be getting if you joined us. If you’re still unsure or have more questions, why not take a look at our Knowledge Base hub where we answer a wide range of real client questions? Alternatively, get in touch with us today for a free 30 minute consultation.