Paid Search allows you to target relevant customers via Google’s search engine results. It enables you to jump on the queries that people are organically searching for, relevant to your campaign, and bumping your website up to the top of search results. Imagine seeing your institution at the top of “English Literature Degrees”!
Retarget users that have already visited your website. Maybe they previously showed interest in your school or course – get them back for a second chance at converting them! This powerful marketing tool also enables you to raise brand awareness and ensures that you remain in your customer’s choice set.
Paid social refers to any kind of advertising or sponsored posts via social media platforms such as Facebook, Instagram, Twitter, TikTok and more, and usually works on a cost-per-mille basis. What better way to resonate with your students than on the platforms they use regularly.
Video ads are sponsored videos that play before or between content on video platforms such as YouTube. They can also include display ads on or around the media player, social media video ads, video ads on apps and more. Showcase your school on platforms that your users actually use.
