Video Ads Agency

Wildcat Digital is an award-winning digital marketing agency offering a range of PPC services. Get your brand noticed and punch above your weight online with our Video Ads experts.

What are Video Ads?

Google Video Ads are an advertising solution across YouTube and the Google Display Network, enabling businesses to engage their audience with dynamic video content. Video Ads vary from skippable and non-skippable in-stream ads to shorter bumper ads and discovery ads that appear in search results and next to related videos. There are also out-of-stream ads optimised for mobile and tablet viewing. 

Additionally, tailored targeting options ensure ads reach the intended audience based on demographics, interests, and behaviour, with comprehensive analytics available to refine and optimise advertising strategies for maximum impact.

Working with a video ads agency can be a strategic move for businesses looking to leverage video content effectively on platforms like YouTube. Video content has become increasingly popular in the modern day, making it an important component in digital marketing. Here are ways in which utilising an agency can be beneficial:

  • Platform Expertise: Agencies have deep knowledge of Google Ads, ensuring efficient campaign navigation and optimisation.
  • Strategic Management: Expert handling of campaign strategy, from targeting to bidding, maximises ad effectiveness.
  • Continuous Optimisation: Ongoing testing and refinement of ads enhance performance and ROI.
  • Data-Driven Insights: Access to advanced analytics allows for informed decision-making based on campaign performance.
  • Efficiency: Outsourcing to an agency saves time and potentially costs, compared to managing campaigns by yourself.

Our Video Ads Services

At Wildcat Digital, we can support clients with a range of video ads services, including:

Campaign Setup & Management

We can help with campaign management by analysing your market to identify and target the most relevant audience segments, as well as helping to set clear, measurable objectives. We’ll also advise on budgets and the creation of different ad formats.

Analytics and Reporting

Our expert team can provide detailed analytics on how your ads are performing in terms of views, engagement, click-through rates, conversions, etc. This information gives us actionable insights to help improve future optimisations and strategies to further campaigns.

Compliance and Best Practices

We ensure that our ads are compliant with Google Ads’ policies and guidelines to ensure that video content does not hit any snags. Likewise, we apply the latest strategies and best practices for video advertising to keep campaigns effective and competitive.

Conversion Tracking

We track conversions including  website visits, sign-ups, purchases, or any other action deemed valuable to your campaign objectives. Conversion tracking helps in understanding how effectively your ad spend is translating into desired outcomes which, in turn, helps us to better optimise your campaigns.

What Our Clients Think

Thanks so much to Will, Molly & Beth from Wildcat who provide such attention to detail on their work. It's a pleasure to work with you all!

Chantelle Whitham

I could not recommend them highly enough. The whole team go above and beyond and have helped deliver significant value to our brand.

Paul Adams
Knutsford Vets

Over the past 12 months Libby has massively helped imagine our paid ads account and given us a great understanding of how Google Ads actually work, and understanding how to analyse the change in metrics. Libby is great at explaining all technical aspects of Google Paid ads and also comes across as genuine and truthful when talking about realistic expectations on campaigns.

Joe Walker
Retail Sales & Administration Manager, Sheffield Window Centre

We have worked with Wildcat for a few years now and the service they provide is second to none. Wouldn't hesitate to recommend Wildcat Digital to anyone.

Garry Turley
Hi-Point Access

Will and the team are incredible at what they do, trustworthy and diligent. SEO and Digital support done well is hard to find.

Tom Bell

Our Work

Video Ads FAQs

How Are Google Video Ads Priced?

Pricing for Google Video Ads varies by the format. Some ads, like skippable in-stream ads, use a cost-per-view (CPV) model where you pay for each view. Others, like bumper ads, are charged on a cost-per-thousand impressions (CPM) basis. The cost can also be influenced by targeting options, competition for ad space, and your bidding strategy.

How Long Should My Google Video Ad Be?

The ideal length of your video ad depends on your goals and the ad format. Skippable in-stream ads can be longer, as viewers have the option to skip after 5 seconds, but it’s generally recommended to keep them under 2 minutes. 

For non-skippable and bumper ads, you’re limited to 15 seconds and 6 seconds, respectively. Therefore, it is important to ensure you understand who your audience is and what you are trying to communicate. Try to keep your messaging concise and engaging.

Can I Track the Performance of My Google Video Ads?

Yes, Google provides detailed analytics for video ads, allowing you to track performance metrics such as views, view rate, clicks, impressions, and conversions. You can also integrate Google Ads with Google Analytics for even deeper insights into how users interact with your website after clicking on your ads.

What Counts as a “View” for Skippable Ads?

In regards to skippable in-stream ads, a view is counted when a viewer watches 30 seconds of your video ad, the entire duration of the ad if it is less than 30 seconds, or interacts (such as a click). Whichever comes first will trigger the view.

Where Do Google Video Ads Appear?

Google Video Ads can appear on YouTube, within videos on partner sites, and on apps in the Display Network. Placement options include before, during, or after the main video content on YouTube, or on website and app video players that are part of Google’s Display Network.