Google Display Ads Agency

Wildcat Digital is an award-winning digital marketing agency offering bespoke PPC services. Punch above your weight online and allow our expert team to overhaul your Google Display Ads.

What are Google Display Ads?

Google Display Ads are a type of advertising that allows businesses to showcase their brand and products across a vast variety of websites, videos and applications that are part of the Google Display Network. Display Ads can appear on websites that a user visits, mobile apps or videos they watch, making this a versatile approach to reaching potential customers in different stages of the buying process.

Why Do I Need a Google Display Ads Agency?

Hiring an agency for Google Display Ads can significantly enhance your online advertising efforts for several key reasons:

  • Time & Cost Efficiency: PPC agencies save time and reduce wasteful spending through expert campaign management. This takes the legwork out of figuring out and managing ads by yourself. 
  • Advanced Analytics: With access to advanced analytics tools and expertise in interpreting data, agencies can provide you with detailed reports on your campaign’s performance. This insight allows for informed decision-making and strategic adjustments to maximise ROI.
  • Competitive Advantage: Our expert PPC team keeps your campaigns innovative and effective in a constantly evolving digital landscape. We stay on top of the latest trends and algorithm changes, ensuring your campaigns remain sufficient & able to scale.

Our Google Display Ads Services

At Wildcat Digital, we can support clients with a range of Google Display Ad services, including:

Ads Strategy

Our expert team will have a chat with you about your business goals, target audience and overall competitive landscape. We will then begin to implement a strategy with Google Display Ads to align with your marketing objectives. Whether this is increasing brand awareness, generating leads or driving sales.

Google Retargeting Ads

We can implement remarketing campaigns that re-engage visitors who have interacted with your website but didn’t convert. We show targeted ads to potential customers as they browse online, increasing the likelihood of customers returning and converting. This would also increase your overall return on investment.

Targeting and Placement

We utilise keywords and topics to place ads on relevant websites within the Google Display Network. We also leverage placement targeting to place your ads on specific websites, videos and apps, ensuring they align with your brand and audience interests. There’s no point in ads showing in places that your customers don’t visit!

Performance Tracking

Performance tracking and transparency are key to our services. We provide your business with regular detailed reports and insights into your campaign performance, including metrics like conversion rates, click-through rates and overall ROI. This information also allows us to better optimise your ads going forward.


Continuous optimisation of your ads is extremely important to make sure they are bringing a positive ROI. We regularly review performance and make any necessary adjustments to targeting, bid strategies, and creatives to improve or exceed the results of the campaign goal.

What Our Clients Think

Wildcat are the only team of profession SEOers I know that viewed and recommend changes for every element of HSEDocs' digital presence. Can't recommend enough.

Simon Bennet

We have worked with Wildcat for a few years now and the service they provide is second to none. Wouldn't hesitate to recommend Wildcat Digital to anyone.

Garry Turley
Hi-Point Access

Wildcat are a professional team who worked hard to understand our sector and goals.

Katie Bell
Katie Bell Physiotherapy

Thanks so much to Will, Molly & Beth from Wildcat who provide such attention to detail on their work. It's a pleasure to work with you all!

Chantelle Whitham

We have worked with Wildcat since our day one. They have helped us so much with designing and sharping how our business looks through our website. Highly recommend!

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Our Work

Google Display Ads FAQs

What are the Benefits of Using Google Display Ads?

Google Display Ads are a great tool for a broad reach throughout the Google Display Network. They provide targeting options for audience engagement, visually compelling ads for great impact, effective in creating brand awareness and offer a flexible approach to meet marketing objectives, from driving traffic for sales to leads.

What is the Google Display Network?

The Google Display Network is a wide range of over two million websites, videos and apps where your ads can appear. Platforms include, YouTube and Gmail. The Google Display Network reaches almost everyone on the Internet, worldwide on Google and a vast number of non-Google websites.

Are Google Display Ads Suitable for My Business?

Google Display Ads can be a powerful tool, but the key is to tailor your advertising strategy to align with your business goals. With the right approach and with some testing these kinds of ads can help increase your brand awareness, brand uplift and long-term growth.