SEO for Construction Companies

Wildcat Digital’s SEO experts create winning SEO strategies tailored specifically for construction companies. Our experienced SEO team will take your website from strength to strength, helping to achieve an increase in leads through improved search rankings and more website traffic.

If you’re looking for SEO for construction, SEO for builders, or even SEO for building materials, get in touch to see how we can help.

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black and white image of scaffolding against a wall

Why is SEO for Construction Companies Important?

SEO is an incredibly important tool in your marketing arsenal. It can help you to create additional revenue streams, even for more traditional industries that rely on word of mouth and old-school sales methods. Without investing a lot of time, money and resources, SEO can:

  • Increase your visibility within Google rankings
  • Make your business appear LLMs (Large Language Models – such as ChatGPT)
  • Drive increased traffic and engagement to your website

This, in turn, will increase leads, raise your company profile and authority, drive new sales, and increase revenue.

 

Jarvale Construction

Tailoring SEO To Construction Companies

76% of consumers research businesses online before deciding to contact them or visit a physical place of business. As such, SEO is key to gaining leads and, potentially, new customers, especially across younger generations. But, it’s important to recognise that SEO isn’t one-size-fits-all. 

At Wildcat Digital, we tailor each and every SEO campaign to your industry and your specific goals in order to achieve meaningful results. 

Our team of SEO professionals will fully audit your website and industry landscape before recommending a plan of action that will take your website from strength to strength.

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Our SEO Services for Construction Companies

Not all aspects of SEO will work across all industries. In most cases, there are a few that are commonly used across the board. Here are the SEO services that we recommend specifically for construction companies. 

Technical SEO

We understand that Technical SEO can be confusing, but that’s where our team of SEO experts come in. We’ll handle all of the technical tasks that are essential for improving the health of your website.

On-Page/Content SEO

Our content team have extensive experience in writing strong SEO content for a wide range of construction companies, helping to increase search rankings and conversions.

Mobile SEO

In the modern world, it’s important that your website is suitable for mobile devices. Not just because most people browse on mobile devices, but it’s also a key SEO ranking factor.

Local SEO

We know that construction companies tend to operate within their local area rather than nationwide. As such, it is important to implement local SEO strategies across your site. 

Digital PR

Digital PR can help to increase your online presence in an ever-growing digital world. Digital PR services help get the message out to the right people in the right places whilst simultaneously improving your SEO.

Case Studies On SEO In The Construction Industry

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Building an SEO-Optimised Website That Drives Performance by 478%

Fourth Wall Building Consultancy
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Constructing Leads Above the Bids: How We Transformed Jarvale Construction’s Inbound Pipeline

Jarvale Construction
View all case studies

What our Clients Think

They level with you to make the process so much easier to digest. The results speak for themselves, thank you for all your hard work.

Valor Property Maintenance

We have worked with Wildcat for a few years now and the service they provide is second to none. Wouldn't hesitate to recommend Wildcat Digital to anyone.

Garry Turley
Hi-Point Access

We've been really impressed by the proactive and friendly nature of the team and have seen really good results since working with Wildcat.

Annie Buckley
Fourth Wall

We have worked with Wildcat since our day one. They have helped us so much with designing and sharping how our business looks through our website. Highly recommend!

Home Crowd Properties

Wildcat Digital are great at explaining all technical aspects of Google Paid ads and also comes across as genuine and truthful when talking about realistic expectations on campaigns.

Joe Walker
Sheffield Window Centre

Who We Can Help

At Wildcat Digital, we tailor our SEO services to each and every business, considering the industry you operate in and your individual goals. Here are just a few examples of who we can help improve their SEO in the construction industry.

Scaffolding Companies

Builders

Health and Safety Companies

Bricklayers

Joiners & Carpenters

Roofers

Civil Engineers

Architects

Building Materials Retailers

Fabricators

Precision Engineers

Hardware Retailers

Construction SEO Services at Wildcat Digital

If you’re interested in boosting your website with SEO, enlist specialist help of our experienced team at Wildcat Digital. We’re here to grow your online presence and help you to punch above your weight online, whatever your SEO goals. Learn more about our construction SEO services today, or get in touch with us to arrange a free consultation.

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SEO In The Construction Industry FAQs

What is SEO in Construction?

Search engine optimisation (SEO) is the process of optimising your website so that it ranks higher in the search engine results. This works exactly the same for construction companies with a dedicated website, too.  An SEO agency or expert will look at the following:

  • Your website rankings
  • The keywords you are ranking for
  • The keywords you could be ranking for
  • Competitor research in your industry
  • See if/where you appear in LLMs
  • The user experience of your website
  • If your website is optimised for all devices, such as mobile
  • Technical SEO, like metadata
  • On-page SEO, such as H tags

 

Once they have all the information they need, they will be able to work with you to define your SEO goals and create a plan that suits you and your business.

What Is SEO For LLMs?

SEO for LLMs (Large Language Models) is the process of optimising your website and its content so that it will be cited by AI models, such as AI snippets/overviews and AI-powered tools such as ChatGPT. This can be completed at the side of your original SEO plan so that your site and its content show up in both AI features and traditional search results. 

 

This is steadily becoming a more vital part of SEO as users are turning to LLMs for quick, concise answers, rather than searching through a list of links to find what they need.

Why Is SEO Important For A Construction Business?

Although you might gain a few leads through word of mouth and recommendations, you want to make sure that you’re reaching your maximum potential. SEO is important for your construction business as it can help you reach a larger pool of potential customers by improving your website’s search visibility. The easier it is to find you online, the more likely you are to make a conversion.

How Long Does SEO Take To Show Results?

There is no one answer to this question. A construction company who have been in the business for a while and already has a decent website with strong rankings could see results within the first few months. Whereas a smaller company might need more work on their website, which can take time to improve its SEO.

In short, SEO is a long-term investment that can provide gradual improvements, even months after the SEO plan you created has been completed.

Why Do I Need SEO For My Construction Company?

SEO will help you reach larger audiences by improving your search visibility online. Most people nowadays research online first to find what they are looking for. If your business is not showing up in these search results, you might miss out on potential customers.

Is SEO For Builders Worth It?

Just like SEO for construction companies, SEO for builders is important, too. If you want to get yourself seen online by the right people in the right places, SEO can help you to do that. When done correctly, it can improve your search result rankings and increase your conversions, resulting in a larger pool of potential customers. More customers equals more deals secured.