SEO for Construction Companies

If your construction business isn’t appearing when potential clients search for your services, you’re losing work to your competitors.

Wildcat Digital is an award winning agency providing SEO for construction businesses of all shapes and sizes, from local builders and contractors to nationwide building materials suppliers. Our focus is on driving qualified leads, tender enquiries and consistent pipeline growth that can take you to the next level. 

Google Partner

Why is SEO for Construction Companies Important?

For many construction businesses, work will likely come through referrals and repeat clients. But what do you do when the pipeline slows? That’s where SEO can help.

SEO is an incredibly important tool, helping you take control of your inbound leads. It has the power to put you in front of decision makers at the exact moment that they’re searching for a contractor, supplier or specialist service provider. Our SEO services have the ability to: 

  • Put you on page one when your clients are searching
  • Improve Google Maps Listings and Local pack results
  • Increase visibility in AI search tools like ChatGPT
  • Drive qualified traffic (not just clicks)

This, in turn, will increase leads, raise your company profile, drive new sales and tenders, and increase revenue.

 

Helping Construction Companies Punch Above Their Weight Online

Image of roofing contractor

Tailoring SEO To Construction Companies

76% of consumers research businesses online before deciding to contact them or visit a physical place of business. As such, SEO is key to gaining leads and, potentially, new customers, especially across younger generations. But, it’s important to recognise that SEO isn’t one-size-fits-all. 

At Wildcat Digital, we tailor each and every SEO campaign to your industry and your specific goals in order to achieve meaningful results. 

Our team of SEO professionals will fully audit your website and industry landscape before recommending a plan of action that will take your website from strength to strength.

Arrange A Free Consultation

Our SEO Services for Construction Companies

Not all aspects of SEO will work across all industries. In most cases, there are a few that are commonly used across the board. Here are the SEO services that we recommend specifically for construction companies. 

Technical SEO

We understand that Technical SEO can be confusing, but that’s where our team of SEO experts come in. We’ll handle all of the technical tasks that are essential for improving the health of your website.

On-Page/Content SEO

Our content team have extensive experience in writing strong SEO content for a wide range of construction companies, helping to increase search rankings and conversions.

Mobile SEO

In the modern world, it’s important that your website is suitable for mobile devices. Not just because most people browse on mobile devices, but it’s also a key SEO ranking factor.

Local SEO

We know that construction companies tend to operate within their local area rather than nationwide. As such, it is important to implement local SEO strategies across your site. 

Digital PR

Digital PR can help to increase your online presence in an ever-growing digital world. Digital PR services help get the message out to the right people in the right places whilst simultaneously improving your SEO.

What our Clients Think

We have worked with Wildcat for a few years now and the service they provide is second to none. Wouldn't hesitate to recommend Wildcat Digital to anyone.

Garry Turley
Hi-Point Access

Wildcat Digital are great at explaining all technical aspects of Google Paid ads and also comes across as genuine and truthful when talking about realistic expectations on campaigns.

Joe Walker
Sheffield Window Centre

They level with you to make the process so much easier to digest. The results speak for themselves, thank you for all your hard work.

Valor Property Maintenance

We have worked with Wildcat since our day one. They have helped us so much with designing and sharping how our business looks through our website. Highly recommend!

Home Crowd Properties

We've been really impressed by the proactive and friendly nature of the team and have seen really good results since working with Wildcat.

Annie Buckley
Fourth Wall

Case Studies On SEO In The Construction Industry

Building an SEO-Optimised Website That Drives Performance by 478%

Fourth Wall Building Consultancy

£5 Million Contract Value Generated

Jarvale Construction
View all case studies

Construction SEO Services at Wildcat Digital

If you’re interested in boosting your website with SEO, enlist specialist help of our experienced team at Wildcat Digital. We’re here to grow your online presence and help you to punch above your weight online, whatever your SEO goals. Learn more about our construction SEO services today, or get in touch with us to arrange a free consultation.

Arrange a Free Consultation

Who We Can Help

At Wildcat Digital, we tailor our SEO services to each and every business, considering the industry you operate in and your individual goals. Here are just a few examples of who we can help improve their SEO in the construction industry.

Scaffolding Companies

Builders

Health and Safety Companies

Bricklayers

Joiners & Carpenters

Roofers

Civil Engineers

Architects

Building Materials Retailers

Fabricators

Precision Engineers

Hardware Retailers

SEO In The Construction Industry FAQs

What is SEO in Construction?

Search engine optimisation (SEO) is the process of optimising your website so that it ranks higher in the search engine results. This works exactly the same for construction companies with a dedicated website, too.  An SEO agency or expert will look at the following:

  • Your website rankings
  • The keywords you are ranking for
  • The keywords you could be ranking for
  • Competitor research in your industry
  • See if/where you appear in LLMs
  • The user experience of your website
  • If your website is optimised for all devices, such as mobile
  • Technical SEO, like metadata
  • On-page SEO, such as H tags

 

Once they have all the information they need, they will be able to work with you to define your SEO goals and create a plan that suits you and your business.

What Is SEO For LLMs?

SEO for LLMs (Large Language Models) is the process of optimising your website and its content so that it will be cited by AI models, such as AI snippets/overviews and AI-powered tools such as ChatGPT. This can be completed at the side of your original SEO plan so that your site and its content show up in both AI features and traditional search results. 

 

This is steadily becoming a more vital part of SEO as users are turning to LLMs for quick, concise answers, rather than searching through a list of links to find what they need.

Why Is SEO Important For A Construction Business?

Although you might gain a few leads through word of mouth and recommendations, you want to make sure that you’re reaching your maximum potential. SEO is important for your construction business as it can help you reach a larger pool of potential customers by improving your website’s search visibility. The easier it is to find you online, the more likely you are to make a conversion.

How Long Does SEO Take To Show Results?

There is no one answer to this question. A construction company who have been in the business for a while and already has a decent website with strong rankings could see results within the first few months. Whereas a smaller company might need more work on their website, which can take time to improve its SEO.

In short, SEO is a long-term investment that can provide gradual improvements, even months after the SEO plan you created has been completed.

Why Do I Need SEO For My Construction Company?

SEO will help you reach larger audiences by improving your search visibility online. Most people nowadays research online first to find what they are looking for. If your business is not showing up in these search results, you might miss out on potential customers.

Is SEO For Builders Worth It?

Just like SEO for construction companies, SEO for builders is important, too. If you want to get yourself seen online by the right people in the right places, SEO can help you to do that. When done correctly, it can improve your search result rankings and increase your conversions, resulting in a larger pool of potential customers. More customers equals more deals secured.