Digital Marketing Agency FAQs

You may be paying for an SEO agency to do the work, but it’s important to understand that the relationship is a two-way street. There are a number of things that an agency will need from you to ensure that things move smoothly towards a common goal. You know your business and wider industry better than anyone; a good SEO agency will want to capitalise on this to ensure that what they’re working on is 100% accurate and super-relevant to your business.

Additionally, an SEO agency will naturally want you to be happy with your campaign and see the value in the work they’re doing. Being involved ensure that you’re kept in the loop on what they’re doing and how the campaign is performing. You’re less likely to get 6-months in and be completely unhappy or unsatisfied with your results.

Learn more about why an SEO agency needs your input in our dedicated blog.

To get a job in SEO, it’s useful to have the right qualifications, skills or experience. This typically includes business, marketing, journalism or language qualifications. Some companies may prefer experience in the marketing industry. But it’s not the end of the world if you don’t have these – a good attitude and a desire to learn is all you really need. Research the company, their values and vision, and try to communicate how you’d excel there.

Learn more in our dedicated blog.

You don’t necessarily need a degree to work in SEO (many people don’t!). However, a degree in subjects such as business, marketing, English language, journalism or IT-related degrees will help you to  get your foot in the door. What’s more important to employers is SEO skills;

• Problem solving
• Flexibility
• Command of SEO tools
• Coding (sometimes!)
• Written ability
• Communication
• Organisation
• Research

Learn more about what skills and qualifications you need to work in SEO in our dedicated blog.