Google Display Ads Agency

Google Display Ads are a great tool for a broad reach throughout the Google Display Network. They provide targeting options for audience engagement, visually compelling ads for great impact, effective in creating brand awareness and offer a flexible approach to meet marketing objectives, from driving traffic for sales to leads.

The Google Display Network is a wide range of over two million websites, videos and apps where your ads can appear. Platforms include blogger.com, YouTube and Gmail. The Google Display Network reaches almost everyone on the Internet, worldwide on Google and a vast number of non-Google websites.

Google Display Ads can be a powerful tool, but the key is to tailor your advertising strategy to align with your business goals. With the right approach and with some testing these kinds of ads can help increase your brand awareness, brand uplift and long-term growth.

Google Ads is always worth trying for every type of company. When you have the budget to move towards marketing, we’d recommend trying Google Ads for at least a couple of months. If similar companies to you and your competitors are advertising on Google, then it’s likely you should be too.

Keyword planners and tools are reliable to an extent when it comes to carrying out your keyword research. If you have ever used one of these platforms, you may have noticed different data on various tools. This is because keyword tools make their ‘best guess’ for search volume depending on the information they have access to. They also do not tend to capture low volume keywords very well because they have limited data.

As a result, you may be wondering how to work around this gap. We’ve come across this difficulty with several clients in niche areas so there’s no need to worry if you are struggling to find relevant keywords with search volume. Instead of taking keyword planners at their word, simply use them as a guide. Use the tools to discover new keywords but always remember to do further research to determine whether those keywords will help you reach your SEO goals.

Learn more about this in our blog, Is It Worth Targeting Keywords With Low Volume? 

PPC can theoretically bring in results as soon as you hit publish and the ads begin to serve in the auctions, however, there are multiple factors to consider that can limit performance such as your budget, chosen keywords and competitors within the industry.

Learn more in our dedicated blog.

PPC campaigns will begin to show impressions to users as soon as they are pushed live. The ads typically go through a “learning phase” which lasts a couple of weeks, where the platform will capture data through machine learning and will then begin to optimise accordingly. At Wildcat Digital, we’ll be continuously updating, optimising and experimenting with your campaign so it performs as well as possible, as quickly as possible, within your set budget.

The right budget for your paid search ads can depend on several factors which include your business goals, the competition in your industry and the average cost-per-click (CPC) for keywords relevant to your business. 

We’ve found a minimum of £1000 per month is a good framework for small businesses to get started with paid search advertising. 

For example, with a £1000 budget for the month: 

If your goal is to generate 20 new customers per month, and you know your website converts 2% of visitors into customers, you’ll need 1000 visitors. If the average CPC in your industry is £1, you would need a budget of £1000 per month to meet your goal.

Click-through rate (CTR) is a crucial and integral part of any form of Pay-Per Click marketing. CTR allows us to measure how well our keywords, ad copy and campaigns are performing, and is determined by the number of clicks your ad receives then divided by the number of times the ad has been shown.

Learn more by reading our detailed blog.

There are a wide range of reasons why your ads might not be showing. Typically, it will depend on how you structured your campaign, your budget, or the scheduling that is causing the problem. But, there are a range of external factors beyond your control that may also have an impact.

Some of the key reasons why your ad isn’t appearing include:

• Your bid is too low – you are competing for ad space with a number of other companies for the same keywords. Your problem might be that you were outbid.
• Your targeting is off – have you correctly identified and set the right demographic/location parameters?

• You are you – when you operate an ads account, it should be set up to reach your customers. Depending on your campaign set up, it’s possible that you are not viewed as a high priority customer.

PPC can offer much faster results for your business compared to SEO;Google has 8.5 billion searches per day – imagine how many new customers you could get if you focus on paid advertising. 

We often talk about “page real-estate”. This refers to how much of the search results page you take up for organic and paid results. If you have a #1 ranking keyword for SEO, as well as an advert in the top spot, you have a high real estate on the page and will be more likely to get that click and hopefully a new customer.