Google Shopping Ads Agency

Wildcat Digital is an award-winning digital marketing agency based in the heart of Sheffield. Get your products featured at the top of search results with our team of Google Shopping Ads experts.

What are Google Shopping Ads?

Google shopping ads are paid advertisements that showcase products in Google search results and the Google Shopping tab.. These ads feature images, prices and your store name which provide users with detailed information at a glance. They’re designed to target users who have searched for queries related to a product they are looking for & ready to buy.

Why Do I Need a Google Shopping Ads Agency?

Hiring a Google Shopping ads agency can significantly enhance your advertising efforts and outcomes for several reasons:

  • Expertise and Experience: Agencies specialise in managing Google Shopping campaigns and bring a wealth of knowledge on best practices, strategies, and optimisations that can improve your return on investment (ROI).
  • Time-Saving: Managing Google Shopping ads requires constant monitoring, tweaking, and analysis. An agency can handle these tasks for you, freeing up your time to focus on other aspects of your business.
  • Scalability: An agency has good knowledge of scaling your advertising efforts up or down based on performance data, seasonal demand, and your business goals, ensuring optimal investment at all times.

Another factor is the complexity and detail that goes into working with Google Merchant Centre and Feed Management. Shopping campaigns can contain many thousands of products, so utilising PPC experts to support with this can help avoid problems and management at scale.

Our Google Shopping Ads Services

At Wildcat Digital, we can support clients with a range of Google Shopping services, including:

Feed Management

Feed management for Google Shopping ads centres on optimising product listings to attract and convert customers through Google’s Shopping platform. Unlike traditional ad copy, Google Shopping ads pull information directly from your product feed.

Campaign Building

We have found through extensive testing that by showcasing your products on Google, Performance Max outperforms the standard Shopping Ads. Our team expertly structures your campaign in a way that sets it up for success.

Conversions & Tracking

Running effective shopping campaigns requires effective and accurate tracking for e-commerce. Our PPC experts can help to set this up or ensure that your current tracking is working effectively.

What Our Clients Think

Will and the team are incredible at what they do, trustworthy and diligent. SEO and Digital support done well is hard to find.

Tom Bell

We have worked with Wildcat for a few years now and the service they provide is second to none. Wouldn't hesitate to recommend Wildcat Digital to anyone.

Garry Turley
Hi-Point Access

Thanks so much to Will, Molly & Beth from Wildcat who provide such attention to detail on their work. It's a pleasure to work with you all!

Chantelle Whitham

We’ve been working with Wildcat Digital for over 3 years and they continue to adapt and innovate on our campaign. When we thought performance might be about to peak they found another gear and we continue to hit record returns. We wouldn’t want to go anywhere else.

Paul Marks
Your Sexual Health

I could not recommend them highly enough. The whole team go above and beyond and have helped deliver significant value to our brand.

Paul Adams
Knutsford Vets

Our Work


How Do Google Shopping Ads Work?

Google Shopping Ads work by pulling product information from your Product Feed in the Google Merchant Center, where you upload details about your products, including images, prices, and descriptions. When a user searches for a product on Google, the system automatically matches the query with the most relevant products and displays them as Shopping Ads.

How Does Google Determine Which Shopping Ads to Display?

Google uses a combination of factors, including the relevance of your product feed to the user’s search query, your bid amount, and the quality of your product data and website experience, to determine which Shopping Ads to display.

By understanding these key aspects of Google Shopping Ads, you can better navigate the setup, management, and optimization of your campaigns to drive sales and grow your e-commerce business.

Can I Target Specific Locations or Demographics With Google Shopping Ads?

Yes, Google Shopping allows you to target specific geographic locations and, to some extent, demographic segments through your linked Google Ads account. This enables you to focus your advertising efforts on the most relevant audiences.

Are Keywords Used in Shopping Ads?

No, keywords are not manually input into your campaigns. Unlike paid search campaigns where advertisers bid on the keywords selected by the advertiser, Google Shopping Ads have a different approach in which they use the product feed for optimisation. This includes product titles, descriptions and categories that reflect the keywords users search for. 

Having a well-optimised feed is crucial for making relevant searches match correctly with a search query of a potential customer for your business. However, there are negative keywords that can be used to filter out irrelevant traffic where it could be caught up in certain search terms, improving the quality of your clicks.