PPC for Charities

Charities often need to make limited budgets go further while still showing a clear return in terms of donations, volunteers, or awareness. But how can small charities and not-for-profits cut through the noise? This is where we can help.

Wildcat Digital creates and manages performance-led PPC campaigns for charities and non-profits that drive high-quality, targeted traffic to your site. Make a greater impact for your cause through the use of effective ad strategies.

Google Partner

What Is PPC for Charities?

Pay-per-click (PPC) advertising allows your organisation to appear in front of people actively searching for causes, services and support like yours. Done properly, it delivers:

  • More donations from people actively looking to support causes like yours
  • More genuine volunteer sign-ups 
  • More event registrations
  • More awareness of your mission

 

Man searching on google on laptop

Google Ad Grants

For eligible charities, Google Ad Grants adds up to $10,000 (£8,000) per month in free advertising. With this, you can:

  • Raise awareness
  • Increase donations
  • Reach new volunteers

Although the grant provides up to £8,000 per month in ad spend, strict guidelines mean that it needs careful management to perform well. Without the right setup, a large portion of this budget can go unused or bring in low-quality traffic.

Wildcat Digital can combine ad grant campaigns with paid campaigns to deliver a holistic paid media strategy that helps your charity funds reach further so you can deliver your initiatives with maximum impact.

 

Our PPC Services for Charities

With charity PPC services, you can support fundraising campaigns, promote events, and attract volunteers across the platforms your audience engages with the most.

Paid Search

Paid Search allows you to target people actively searching for topics, services, or support related to your charity, ultimately resulting in more exposure, donations, and involvement from the right type of audience.

Google Display & Retargeting

Retarget users who have already visited your website, and encourage them to take action when they’re more ready to donate, sign up, or learn more about your cause.

Paid Social

Reach potential supporters on the platforms they already engage with. Use messaging that matches whether they’re discovering your charity for the first time or ready to take action and donate/support.

Video Ads

Use video to tell your story, show the impact of your work, and connect emotionally with potential supporters while they’re already engaged on platforms such as YouTube.

What Our Clients Say

We’ve had such a positive experience working with WildCat Digital at Men’s Minds Matter. From the very beginning, they took the time to really understand who we are, what we stand for, and the challenges we face as a rapidly growing non-profit organisation. Their SEO work has been outstanding — helping us enhance our online presence and raise awareness of our cause in a meaningful way.

Nigel Sanderson
Mens Minds Matter

Wildcat have offer a professional and comprehensive service. All the team communicate fantastically well and they explain things in a way that are easy to understand.

Andy Roberts
Changing Outcomes

Thanks so much to Will, Molly & Beth from Wildcat who provide such attention to detail on their work. It's a pleasure to work with you all!

Chantelle Whitham
NEBRC

How we can help

Wildcat Digital builds and manages targeted PPC campaigns designed around your organisation’s goals, whether that’s increasing donations, promoting events, or growing volunteer numbers.

Donation Campaigns

Volunteer Recruitment

Event Promotion

Service Awareness

Location Based Targetting

Charity Shop Sales

Google Ad Grants Management

Google Ad Grants can be a powerful growth channel, but only if structured correctly. Wildcat Digital handle:

  • Application and eligibility support
  • Account setup and compliance
  • Grant policy management
  • Performance optimisation
  • Suspension prevention

We ensure your free budget is fully utilised and working efficiently. Find out more about how this service works in our helpful step-by-step blog on the subject.

Read The Guide

Wildcat Digital: Your Charity PPC Agency

Looking for a PPC agency that you can trust with your charity and cause? Wildcat Digital tailor our services to our clients’ needs, creating each strategy on a case by case situation. With us, you can:

  • Drive donations
  • Recruit more volunteers
  • Spread awareness for your cause

Wildcat Digital is a Sheffield-based PPC agency that can help your charity punch above its weight online. Contact our team today to see how we can help you increase donations, reach more supporters, and make a bigger impact.

Get In Touch

Charity PPC FAQs

Find out more about our Charity PPC service and Google Ad Grants by reading our FAQs below.

Do we need to qualify for Google Ad Grants?

Yes. Your organisation must meet Google’s eligibility criteria, including charitable status and website standards. We can guide you through the application process and ensure your account remains compliant.

Is Google Ad Grants enough on its own?

In some cases, yes. In others, combining Google Ad Grants with paid Google Ads or paid social campaigns delivers stronger results.

We assess your goals and recommend the right mix to maximise reach and conversions.

That being said, Google Ad Grants often offer small charities a chance to test the waters with Google Ads before expanding out into paid campaigns.

What results can we expect from PPC?

While performance depends on your sector and competition, charities typically see improvements in:

  • Donation volumes
  • Volunteer enquiries
  • Event registrations
  • Website traffic
  • Awareness of key campaigns

We focus on measurable outcomes aligned to your objectives.

How do you measure success?

We implement conversion tracking and analytics to measure actions such as donations, sign-ups and enquiries. You’ll receive clear monthly reporting showing performance, insights and next steps.

How much does PPC management for charities cost?

Management fees depend on the size and complexity of your campaigns. Google Ad Grants management typically requires structured optimisation to meet compliance rules, while paid campaigns scale based on budget.

We’ll provide a tailored proposal following an initial discovery call.

Can you take over an existing Google Ad Grants account?

Yes. If your account is underperforming, not using the full budget, or at risk of suspension, we can audit, restructure and optimise it to improve performance.

How quickly will we see results?

PPC can generate visibility immediately once campaigns are live. Optimisation improvements typically build over the first 1–3 months as data is gathered and refined.