It’s easy to imagine that your digital paid marketing strategy is as simple as setting up a Google Ads account. All you need is to pick some keywords and then let it go to start working towards your business goals – set it and forget it. This obviously isn’t ideal, but, could you pay an agency to ensure it’s been set up correctly?
Depending on the agency, you’ll be able to pay just for a PPC account setup. Working with a specialist paid media agency could help to ensure that your campaigns are set up correctly and continue to perform effectively, following industry best practices and the chance for scalability.
Keep reading to learn the different options you and your business will have, including PPC management, one-off setups and consultancy.
Can I Pay a PPC Agency Just to Set Up My Campaign?
A typical scenario we see is when a prospective client comes to us saying they’ve heard about “pay-per-click”, and how they should be investing money into online advertising, but have truly no idea where to begin.
It might not be within your scope to have an ongoing retainer with a PPC agency, but you would still like to at least trial paid media advertising with the peace of mind that your account has been set up well, follows best practices and is aligned with your business targets.
Unless you already have a good knowledge of PPC, we would recommend that you enlist the help of digital experts to make setup as quick & pain-free as possible. A PPC expert will be able to understand your needs and create a paid media strategy tailored to your goals.
What Would a PPC Setup Include?
- Your experts will ask you to outline your requirements and key performance indicators (KPIs)
Your ad accounts should always be optimised with your business goals in mind. That means implementing an account structure tailored to achieving your KPIs. They will also want to know about your other marketing efforts to factor those into any plans.
- Your PPC experts will build and implement your campaign to any required platforms
A PPC account build will include a full keyword strategy, ad copy and landing page recommendations, along with any other factors to get you started. If not already implemented, the experts will also set up conversion tracking to ensure performance is measurable and remove all guesswork. Your experts will also link your account to tools such as Google Analytics and Google Tag Manager (GTM).
If you don’t already use these tools, it may be necessary to factor that into your set up budget. Your chosen partner should be able to help with this.
- Test & go!
Before handing you the keys, your account will be tested. This should ensure that there are no roadblocks once you go live. It will also confirm that your goals are being correctly tracked and attributed.
It may also be possible to get training or guidance on your account. This can help to familiarise you with the interface and function of your campaign. Be sure to ask your partner if this is an option.
What is the Alternative?
Complete PPC Management
While paying for PPC set-up services is a viable option, especially if you’re looking for a quick and hassle-free way to initiate your digital marketing efforts, there are alternative routes you can consider. One approach is to opt for a comprehensive PPC management service. With this option, a specialised agency not only sets up your campaign but also manages it on an ongoing basis. This means continuous optimisation, performance monitoring, and strategic adjustments tailored to your evolving business needs. By choosing a full-service PPC management, you’re ensuring that experts are consistently fine-tuning your campaigns, keeping your strategy aligned with your goals and industry trends.
Consultancy
Another alternative worth considering is consultancy services. If you have some knowledge of PPC and want to manage your campaigns independently but still need expert guidance, consultancy services could be the perfect fit. A consultant can provide personalised advice, help you refine your strategy, and troubleshoot any challenges you encounter along the way. This option offers a middle ground, allowing you to maintain control while benefiting from professional insights.
Which Plan is Best for Me?
Determining the best plan for your business depends on various factors, including your budget, time constraints, and expertise level. If you’re a newcomer to PPC and prefer a hands-off approach, opting for a complete PPC management service might be the ideal choice. This comprehensive solution not only saves you time but also ensures that your campaigns are managed by experts who understand the intricacies of digital advertising platforms.
On the other hand, if you have a basic understanding of PPC and enjoy managing your campaigns but need occasional guidance, consultancy services can offer the support you need. PPC consultants can provide tailored recommendations, helping you optimise your campaigns and make data-driven decisions.
If you have a limited budget and are willing to invest the time to learn the basics of PPC, paying for set-up services could be a cost-effective way to kickstart your digital marketing efforts. Keep in mind, though, that ongoing management and optimization are crucial for long-term success, so consider your future scalability and the potential need for additional services as your business grows.
PPC Services at Wildcat Digital
If you’re unsure where to start with PPC, speak to one of our paid media experts at Wildcat Digital. We offer a free consultation and audit of your accounts (if you have them set up already).
We pride ourselves on offering transparent and straightforward advice to everyone, regardless of their experience with PPC. We’ll discuss how a paid media strategy can fit into your existing marketing efforts, and how our team can help you achieve your goals.
Libby Oldale
Senior PPC Account Manager
