Hiring an SEO agency can be a scary (and sometimes expensive!) decision for any business owner. You must be able to get a return on your investment, otherwise it is cash down the drain! But, what most business owners don’t realise is that it is a two-way partnership – an SEO agency can’t (and won’t) achieve amazing results without your help. So, how can you get more value from your SEO agency?
Read on for top tips on communicating with your SEO agency, what we need from you throughout a campaign, as well as how you can contribute to the campaign to speed up the pace of results.
Here are 7 tips to help you get more out of your time with an SEO agency:
The most important tip we’ll give you is this – choose the right SEO agency to begin with, and you will get a lot out of your SEO campaign. Choosing the wrong SEO agency isn’t just a waste of your time, but it can be a complete waste of your marketing spend.
Do your homework before signing an agreement. At a minimum, you should ensure that the agency has::
For expert tips and advice on how to choose the right digital marketing partner, read this helpful blog: How To Choose the Right SEO Agency
If you’ve worked in digital marketing before, you’ll understand the importance of clear aims and objectives to work towards. Not only is it important to have KPIs in place, but you must share them with your SEO agency to ensure our focuses are aligned with yours.
Before you come on board with an agency, have a good idea of what your main KPIs and success metrics are. Make these clear to your account manager from the get-go. If you don’t, as an example, we might focus on increasing traffic to key category pages, whilst you may want us to direct traffic to location landing pages.
KPIs for your SEO campaign might include:
Treat your SEO agency as an extension of your in-house marketing team. Whilst we won’t be able to help in all aspects of marketing or business growth, we’ll align our campaign to your strategy, which will boost results tenfold.
What’s more, our team members come from all sorts of backgrounds, with specialities in different sectors and areas of marketing. By being open about your long-term goals, we may be able to offer strategic advice outside of SEO.
To help us help you, share your:
Effective communication is a vital part of getting the most out of your SEO agency, and feedback plays a big part in that. When providing feedback to your SEO agency, be as specific and clear as possible. Instead of vague statements like “I’m not seeing the results I expected,” provide detailed insights into the aspects of the SEO strategy that you’re concerned about.
For example, you could mention that sales in a certain area are not performing as well as you expected, and that helps the agency refocus and realign its strategy to help combat the dip in performance.
Responding to your account manager quickly helps to get content reviewed, approved, and uploaded on time, which keeps the campaign moving forward. Technical fixes, which may require external input, can also have a big impact on rankings, so the quicker that can be passed on and picked up by your team/developer, the quicker you’ll see results.
Whilst PR isn’t often included within smaller SEO budgets, your dedicated account manager will be more likely to share interesting opportunities with you if they know that you can respond promptly.
For example, we recently spotted an opportunity for our client, Hearing Excellence Clinic, to be featured in a Forbes article. Because the client responded within a few hours, we landed them a high-quality backlink!
Whilst we’ll conduct extensive research before writing any sort of content on behalf of your business, we aren’t immersed in your industry, nor do we have extensive training in your area of expertise.
Sharing ‘golden nuggets’ of information helps your results reach that next level. Is there an exciting development in your industry? A new trend? A change in laws and legislation? Tell us! You never know, this might just help us get ahead of the curve on a new hot topic, securing you a 1st position for a search term we wouldn’t have known about without your help!
To learn more about where your input can benefit a marketing campaign, read this helpful blog: Why Does an SEO Agency Need My Input?
Whilst we understand many of you hire a digital marketing agency because you don’t have time to write content or optimise content yourself, the more hands on deck when creating content, generally the quicker the campaign can progress.
For example, if you have a smaller budget, we may only have time to optimise two landing pages and write one blog per month. Whilst this will improve your online visibility, if your team has time to write an additional blog or two per month, this will help your website rank for a wider range of keywords in a shorter amount of time.
You don’t have to be an SEO expert to write content either – our team can advise on structure, and optimise the completed written content for keywords, internal & external links, and any other SEO elements.
You could also refer to one of the helpful resources on our website if you’re planning to write some blogs yourself: How Do You Optimise a Blog for SEO? Or, learn more about how the content process works with an SEO agency.
If you’re looking for a trustworthy SEO agency, choose Wildcat Digital. Our process starts with a discovery call, followed by a detailed SEO proposal, ensuring we get your campaign started on the right track.
Get in touch via phone or email, or by completing our contact form. We look forward to hearing from you!
SEO Team Leader
Founder
Our founder, Will Hitchmough, worked at a number of high profile Sheffield Digital Agencies before founding Wildcat Digital in 2018. He brings an extensive knowledge of all things related to SEO, PPC and Paid Social, as well as an expert knowledge of digital strategy.
Digital Marketing can be a minefield for many businesses, with many agencies ready to take your money without knowing how to deliver results. I founded Wildcat Digital to deliver digital success to businesses with smaller budgets in a transparent way.
Content Strategist Team Lead
With a degree in Marketing and a background in more traditional, offline marketing, Chloe joined Wildcat in 2021 after deciding to move into the digital marketing industry. She joined us as a Content Specialist and quickly moved up the ranks, becoming a Content Strategist and later an SEO Team Leader.
Outside of work, Chloe is an avid creative. If she’s not knitting, you’ll likely find her behind a sewing machine or in the kitchen trying (and often failing!) to make sourdough.
SEO Account Director
Paul has a strong background in SEO, having previously founded and ran a successful eCommerce business, as well as running a personal blog that achieves an average of 17K users per month. Paul’s knowledge of SEO is extensive, with a strong emphasis on client handling and technical SEO.
Outside of work, Paul enjoys spending time with his family and staying active with weight lifting and combat sports.
Head of Operations
Nadea joined Wildcat in 2021 and has since overhauled the way we work. She has a background in various administrative, operations and HR roles, which gave her the experience and skills needed to lead and organise a growing business.
Outside of work, Nadea loves anything that keeps her active, but she especially enjoys hiking, camping and mountain biking.
SEO Account Manager
With a background in sales, Molly is a natural Account Manager, brilliantly handling any issues that come her way. Having joined us as a Digital Marketing Executive, and working part-time through her final year of University, Molly is a shining example of how hard work pays off. She is now an SEO Account Manager with a particular interest in Content and Client Management.
In her spare time, Molly loves to get out in nature, hiking and exploring the Peak District. She also loves cooking and likes to unwind with a bit of yoga.
Senior PPC Account Manager
Libby joined Wildcat in 2021 as our first PPC hire. With a degree in Digital Media Production, a Master’s in Digital Media Management and previous experience in Social Media Management, Libby hit the ground running and has since climbed the ranks to Senior PPC Account Manager and has a particular interest in the eCommerce sector.
Outside of work, Libby likes gaming, and cooking and likes to keep active by lifting weights.
SEO Team Leader
Jasmine joined Wildcat in 2022 with a strong background in SEO and Account Management. At the time, she was finishing up a Level 4 Apprenticeship in Digital Marketing from the Chartered Institute of Marketing, and has since worked her way up to SEO Team Leader. Jasmine excels at content writing and promotion, and particularly enjoys finding creative ways to join the dots on multi-channel campaigns.
In her spare time, Jasmine volunteers at a charity, helping combat loneliness & social isolation experienced by older neighbours. Outside of Wildcat, she owns a catering company, Savery Grazing, creating delicious grazing tables & platters for a range of events. She also loves skiing and exploring the Peak District.
Senior PPC Executive
Prior to joining Wildcat, Braden founded and ran his own Social Media Management agency where he gained valuable skills in growing brands’ online presence, which has since proven invaluable in his role at Wildcat.
Outside of work, Braden is a big football fan, regularly travelling to Pride Park to support Derby County. He also enjoys watching and playing snooker, hiking in the Peak District, and attending air and car shows.
Senior SEO Executive
After spending ten years managing businesses, restaurants, cafes and event spaces across Sheffield, Jon decided to change careers and joined Wildcat as an SEO Executive in 2022. He especially enjoys the client management side of the job, helping them to understand digital marketing and ways in which they can build their business’s presence online.
Outside of work, Jon likes to keep fit with running, badminton and football, and also loves music.
SEO Executive
Rachel joined us as a graduate, having recently graduated from Sheffield University with a degree in English Literature. Since joining, Rachel has proven herself to be a Content Queen, and particularly enjoys getting stuck into projects that allow her to explore her creative side.
Outside of work, Rachel enjoys a wide range of hobbies, including rugby, singing, reading, and spending time with her family and three labradors.
PPC Team Leader
Carl joined Wildcat in 2023 with a wealth of experience in PPC. He has experience working with a wide range of clients, industries and budgets, from small local businesses all the way to international e-commerce businesses. Carl has a particular interest in strategic planning and forecasting. He is passionate about data analysis and creating sustainable long-term cross-channel strategies.
In his spare time, Carl enjoys keeping fit by lifting weights, bouldering and running. He’s also a keen musician, having played the double bass and bass guitar for 20 years.
Team Lead & Technical SEO Account Manager
With a degree in Computer Science and SEO experience dating back to 2017, Dariusz has a wide range of SEO skills and knowledge. His specialist knowledge of Technical SEO has firmly landed him the title of Wildcat’s Technical Wizard, and he has recently taken on the responsibility of Team Leader for the Panthers Team.
In his spare time, Dariusz loves hiking, experimenting and trying new coffees and loves learning new things. He is currently learning more about CRO and AI and how this could benefit our clients.
SEO Account Manager
With a degree in Film and TV production, and a varied career history, Jamie made the move to marketing with a Masters degree in Digital Media Management. He has since worked in SEO at Agencies across Sheffield, before joining Wildcat and working his way up to SEO Account Manager. Jamie has a particular interest in backlinks and Digital PR and has recently gained a client a valuable backlink from Forbes!
In his spare time, Jamie is an avid foodie and loves trying new restaurants and cuisines. He also loves to travel and spent a year travelling to Australia after university.
SEO Executive
Andy joined Wildcat in 2023 after starting his digital marketing career in-house for a local Sheffield company. Since joining, he has developed a strong interest in Technical SEO and has strong skills in Account Management.
Outside of work, Andy loves music and plays in a couple of bands. He also enjoys rock climbing, cycling, photography and good food.
Client Success Coordinator
Siena joined us in 2023 with a background in sales and digital marketing. She leads on client relationships across the company, ensuring that our customers are happy throughout their journey with us, from their initial consultation through to onboarding and beyond.
Outside of work, Siena enjoys travelling and getting stuck into the local culture. She likes to make the most of her experiences and particularly enjoys watching sunrises and sunsets from beautiful locations around the world.
Senior SEO Executive
Thea has a wealth of experience in SEO, having previously worked for other Digital Marketing Agencies in Sheffield. She has a particular interest and skills in Technical SEO, but is more than willing to get stuck in and give anything a go.
Outside of work, Thea spends most of her time with her children, but also loves reading, photography and gardening.
PPC Executive
Before joining Wildcat, Tom worked across different industries, building skills in sales and customer service. He later developed a passion for digital marketing whilst working on personal marketing projects and freelance ventures, and gained numerous certifications in PPC and Social Media.
Outside of work, Tom enjoys staying active by going to the gym and hiking. He also loves travelling and motorbiking.
Head of Growth
Rich joined us in May 2024 to head up our growth team. With years of experience helping other agencies to grow, Rich joins us at an exciting time as Wildcat is working on a five-year plan to become one of the biggest agencies in the UK.
Outside of work, Rich is a father to three children, which keeps him very busy! He’s also recently started running again to keep fit and loves a bit of DIY.
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