March 25, 2024

Why is My New Ad Group Getting No Traffic?

The world of Google Ads can often feel complex when trying to figure everything out. Especially when you come across issues such as a new ad group that is getting limited to no traffic. This can halt your marketing efforts and wonder where you are going wrong. 

Understanding the common reasons behind this dilemma is crucial for marketers to optimise their campaigns and ad groups properly. This helps to maximise an ad’s visibility and drive relevant traffic. 

We’ll take a close look into why this is happening and offer practical solutions to ensure that your ad reaches its intended audience effectively. So, let’s get to the bottom of it, why is your new ad group getting no traffic?

There are several reasons why a Google Ad group receives limited traffic, such as:

Read on to learn more about the key factors that impact Google Ads traffic.

Why Am I Not Getting Clicks on My Google Ads?

We’ve already touched on the reasons why ad groups might receive limited or no traffic. Below we go into more detail about each factor.

Low Search Volume

Your selected keywords for your ad group may have low search volume, which means not enough people are searching for these terms. In turn, this affects how many clicks you could be receiving. For example, the broad search term “how to train my dog” could have 10,000 searches per month as opposed to “vets for my pug in Sheffield”, which could have 250 searches per month. It’s about finding balance and using broad and narrow keywords together. 

Poor Keyword Relevance

Poor relevance would reflect that your keywords may not match the intent of your target audience’s searches. For example, having the keyword “chiropractor” in your search keywords and display ads when you are advertised as a sports therapist would deter your ad from being clicked. Or if it was clicked, there would be no relevance, which would be wasting your money on the wrong search terms.

Low Ad Quality Score

There are certain factors which contribute towards your quality score which are all based on relevance, such as landing page experience and expected click-through rate (CTR). A lower quality score can affect ad placement positions and higher ad costs. The scores for this are excellent, good, average, and poor. Aim for excellent or good to give you the best chance of having a quality ad. 

Ineffective Ad Copy 

Your ad copy can play a crucial role in your click-through rate (CTR). as it may not be compelling or engaging enough to influence the target audience selected. For instance, attempting to market a product through a nondescript and dull image advertisement that either lacks a compelling CTA or doesn’t include one at all.

Incorrect Targeting

Your target settings (locations, demographics, languages) might be too narrow or not aligned with your target audience. For example, mistakenly promoting a product in an incorrect city, targeting solely one gender or age group, or using a language that differs from the official one of the chosen region.

Competition

High Competition with your target keywords can make it difficult to stand out against your competitors. When businesses aim to rank for the same keywords in the digital space, this becomes more competitive. The more competitors that are bidding on the select terms would make this become a bigger challenge for your business in terms of traffic.

Budget and Bidding Issues

Budget issues can significantly impact their effectiveness and overall reach. This occurs when your budget is too low for your ads or if your daily budget is used up too quickly. This will stop you from getting any clicks and will limit your ad visibility. A limited budget would make it difficult to allow you to adapt your ads for the best practice & limit your ability to scale moving forward.

Ad Scheduling

Ad scheduling issues occur when your ads are not running during peak and optimal times when your target audience is likely to engage. For example, launching a campaign to sell a product for an eCommerce store exclusively between the hours of 11 pm and 5 am, rather than during daytime hours, could significantly impact the number of clicks received. This is because the majority of potential customers are likely asleep during this timeframe. This scheduling misalignment with user activity could result in lower engagement, reduced traffic to your website, and ultimately, fewer sales conversions compared to advertising during peak hours when more people are online and actively shopping.

Policy Violations

Policy violations happen when your landing pages or ads do not comply with Google ads policies, which end up in disapprovals. Google has established a comprehensive set of rules that ensure the ads are safe, appropriate and respectful towards users to provide a positive experience overall. Violations can happen inadvertently or deliberately & can have actions such as account suspension or ad disapprovals. 

What Can I Do to Get More Clicks on My Ad Group?

Now you know more about why your ad groups might be getting less traffic than you’d like, here are a few ways that you could turn things around. 

Improve Search Volume

To increase clicks to your ad group you should use higher-volume keywords that are relevant to your business. Long-tail keywords would be highly beneficial. Keyword research tools such as keyword planners can be crucial for finding accurate terms with shown search volumes.

Improve Keyword Relevance

Make sure your keyword plan is aligned with what your potential customers are searching for. Review your keywords for relevance and also make sure you are using the correct match type to balance your reach and relevance. This will be highly beneficial to improve clicks to your ad.

Ad Quality Score

To improve your ad quality score you should consider making sure your ad copy is related to your selected keywords whilst also keeping the landing page aligned with the overall relevance. A better experience for a user can be beneficial for improving your click-through rate (CTR) and helping increase your ad positions. Thus, leading to high-quality relevant traffic.

Ad Copy

Improve your ad copy by first utilising a clear message that includes benefits-focused ad copy with powerful calls to actions (CTAs). This enables your potential customer to not miss out on what is offered. Where relevant, also include ad extensions to provide additional information to your targeted users. Improved ad copy encourages your target audience to click through to your website.

Correct Your Targeting

Make sure to review and correct your targeting settings to ensure you’re reaching the desired audience for your ad. Consider a broader targeting strategy to expand your reach where you can make it beneficial. Correct targeting will align with your audience and give more potential for them to click through to your ad.

Research the Competition

Competition is a significant element in ensuring your ads are noticeable. Concentrate on using niche-specific keywords to better connect with your audience and differentiate your ads from competitors. Thus, leading to higher-quality traffic with your clicks. It’s beneficial to employ both narrow and broad keywords to enhance your ad’s relevance and optimise your bidding strategy effectively.

Budget And Bidding

Adjusting your bidding strategy for your ads or increasing your bids budget can improve traffic to your ads & can help for more competitive positioning. Make sure your budget allows you to run your ads throughout the desired times.

Ad Scheduling

Use best practices for ad scheduling to ensure your ads appear at times when your target audience is most active and likely to engage. Scheduling your ads for the most convenient times your audience is likely to interact will improve the amount of traffic.

Adhere To Policy Violations

Traffic may come to a halt if you run into policy violations. Make sure to review Google Ads policies and ensure ads and landing pages comply. Adjust to make necessary adjustments and request a review if your ads are disapproved.

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Our key mission is to get your business to achieve relevant quality traffic that is most targeted to convert. Optimising for the best practices in this area is what we are proficient at working with, we take the legwork out of you deciding how and what to optimise to perform for the most effective techniques for your ads. We have built a structure with a dedicated team behind us that can put our experience to the most efficient use to achieve the best possible results for your company.

Get in touch today to learn more about our bespoke PPC strategies and to see what we could do for your business.

Post by

Tom Brookes

PPC Executive

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