Google Shopping Ads Agency

Google Shopping Ads work by pulling product information from your Product Feed in the Google Merchant Center, where you upload details about your products, including images, prices, and descriptions. When a user searches for a product on Google, the system automatically matches the query with the most relevant products and displays them as Shopping Ads.

Google uses a combination of factors, including the relevance of your product feed to the user’s search query, your bid amount, and the quality of your product data and website experience, to determine which Shopping Ads to display.

By understanding these key aspects of Google Shopping Ads, you can better navigate the setup, management, and optimization of your campaigns to drive sales and grow your e-commerce business.

Yes, Google Shopping allows you to target specific geographic locations and, to some extent, demographic segments through your linked Google Ads account. This enables you to focus your advertising efforts on the most relevant audiences.

No, keywords are not manually input into your campaigns. Unlike paid search campaigns where advertisers bid on the keywords selected by the advertiser, Google Shopping Ads have a different approach in which they use the product feed for optimisation. This includes product titles, descriptions and categories that reflect the keywords users search for. 

Having a well-optimised feed is crucial for making relevant searches match correctly with a search query of a potential customer for your business. However, there are negative keywords that can be used to filter out irrelevant traffic where it could be caught up in certain search terms, improving the quality of your clicks.

Keyword planners and tools are reliable to an extent when it comes to carrying out your keyword research. If you have ever used one of these platforms, you may have noticed different data on various tools. This is because keyword tools make their ‘best guess’ for search volume depending on the information they have access to. They also do not tend to capture low volume keywords very well because they have limited data.

As a result, you may be wondering how to work around this gap. We’ve come across this difficulty with several clients in niche areas so there’s no need to worry if you are struggling to find relevant keywords with search volume. Instead of taking keyword planners at their word, simply use them as a guide. Use the tools to discover new keywords but always remember to do further research to determine whether those keywords will help you reach your SEO goals.

Learn more about this in our blog, Is It Worth Targeting Keywords With Low Volume? 

Google Ads is always worth trying for every type of company. When you have the budget to move towards marketing, we’d recommend trying Google Ads for at least a couple of months. If similar companies to you and your competitors are advertising on Google, then it’s likely you should be too.

For eCommerce websites, your website is your brick and mortar. It’s the backbone of your businesses and you won’t make sales if you don’t get it right. PPC is beneficial for eCommerce sites and can drive results fairly quickly. However, performance can be limited by your budget and will stop performing once you stop investing in it. 

SEO is the foundation of good online visibility and performance. It can take a little time to start seeing results, but these are typically longer-term than with PPC.

It is essential for improving brand awareness, increasing traffic and driving sales. It can also go a long way in retaining customers past their first purchase.

Google Shopping works the same way as other auction bidding campaigns, except there’s a lot more available spots to appear in. Your ad will compete in an auction, and the top bids will get shown in order of most expensive to least. Don’t forget, you only pay this bid if someone clicks on your ad. Google uses machine learning, and the data from your product feed, to learn when to show ads to specific search queries. One of the main differences between Shopping & Search campaigns is that keywords are not used in Google Shopping.

The right budget for your paid search ads can depend on several factors which include your business goals, the competition in your industry and the average cost-per-click (CPC) for keywords relevant to your business. 

We’ve found a minimum of £1000 per month is a good framework for small businesses to get started with paid search advertising. 

For example, with a £1000 budget for the month: 

If your goal is to generate 20 new customers per month, and you know your website converts 2% of visitors into customers, you’ll need 1000 visitors. If the average CPC in your industry is £1, you would need a budget of £1000 per month to meet your goal.

Google Ads has no minimum or maximum daily spend, so you could theoretically spend as much or as little you would like. When deciding a monthly budget, we’d recommend you begin with a reasonable amount that can be increased or decreased as necessary. You shouldn’t be breaking the bank in case of a negative return, but you should be willing to invest in ads to see a result. Once you begin to see a return on ad spend (ROAS), you can begin to increase the monthly budget to further increase your profits.

There are a wide range of reasons why your ads might not be showing. Typically, it will depend on how you structured your campaign, your budget, or the scheduling that is causing the problem. But, there are a range of external factors beyond your control that may also have an impact.

Some of the key reasons why your ad isn’t appearing include:

• Your bid is too low – you are competing for ad space with a number of other companies for the same keywords. Your problem might be that you were outbid.
• Your targeting is off – have you correctly identified and set the right demographic/location parameters?

• You are you – when you operate an ads account, it should be set up to reach your customers. Depending on your campaign set up, it’s possible that you are not viewed as a high priority customer.