Digital PR Services

What is Digital PR?

Digital PR is a marketing tactic used to increase a brand’s online presence. It’s a widely used service that involves applying the principles of traditional PR to the modern digital landscape.

This includes promoting content, stories, brands and products in creative ways across online channels such as online newspapers and magazines, social media, blogs and websites. Such activities help to build awareness, increase industry authority and backlinks, as well as helping to drive traffic and encourage conversions.

The whole point of working with a digital PR agency is to stay ahead of the curve and make your brand unmissable – to punch above your weight online.

Why Do You Need Digital PR Services?

One of the main goals of digital PR is brand awareness and media coverage. This, of course, gets the word out about your brand but it also does wonders in helping to build authority. This coverage helps to paint your brand as an expert in the field, building trust with potential customers.

But, digital PR has a whole host of other benefits in addition to boosting brand awareness:

Driving traffic to your website

Creating leads and generating conversions

Creating organic backlinks

Boosting SEO growth

Positioning you as an industry leader, improving your E-E-A-T

Digital PR FAQs

Is Digital PR Important for SEO?

Digital PR isn’t always a part of an SEO strategy but it can have a huge impact on the success of an SEO campaign. Digital PR naturally drives traffic to your website, but it also creates authority and builds backlinks – both of which are important for a successful SEO campaign.

What’s the Difference Between PR and Digital PR?

PR and digital PR have similar goals and motivations but differ in the channels they use. One of the main aims of both is to raise brand awareness and drive sales. However, traditional PR does this via print publications like newspapers and magazines, TV, radio, and other offline channels. Digital PR uses online channels such as online publications, websites, blogs and social media.

Is Digital PR and SEO the Same Thing?

SEO and PR may have similar goals in driving traffic and brand awareness. But, they have have very different strategies. SEO focuses on getting web pages to rank highly on search engines. Meanwhile, PR focuses on increasing brand awareness and perception.

Learn more about the relationship between SEO and PR in our dedicated blog.

What are Some Digital PR Examples?

Digital PR encompasses a range of strategies, including:

Reactive PR – reacting to breaking news stories as a way of establishing yourself as an industry leader.
Newsjacking – reacting to or commenting on current events in order to gain high-value coverage.
Planned campaigns – these campaigns can take time as they will often involve a lot of planning, a variety of tasks and may involve other parties. Examples here could include conducting a survey and using the results to craft a campaign, reimagining products in a creative way that captures the attention of the media or creating content with the intention of securing high-value backlinks.
Journalist outreach – asking to be featured in online publications
Providing expert quote or testimony
Creating guest post articles in exchange for a backlink

What are the Benefits of Digital PR?

Digital PR comes with a range of benefits. These include:

Building brand awareness
Building backlinks and therefore website domain authority
Positioning your brand and employees as an industry authority.
Increased leads and sales.

Can You Increase Keyword Rankings Without Link Building?

A good link profile holds a lot of SEO value, but there’s more than one way to improve keyword rankings. These include:

Accurate keyword planning and strategy
Producing high-quality and engaging content
Checking your website’s core vitals to see where page speed can be improved
Crawling and indexing optimisation
Evaluate on-page SEO factors (internal links, organic CTR, user experience)

Learn more about this in our detailed blog.

How Do I Find Guest Post Opportunities?

There are several ways to find guest blogging opportunities, including:

Searching for a business-related keyword + “guest post”, “looking for writers” or a similar phrase
Using social media platforms to connect with journalists
Tools such as HARO (Help A Reporter Out) or JustReachOut
Auditing your competitors’ backlinks

Learn more about how to find guest post opportunities by reading our detailed blog.

How Many Backlinks Do I Need to Rank

You should aim for quality backlinks rather than quantity. The industry you operate in will determine what backlinks are necessary for you to stand out against competitors. For example, healthcare or finance related content will need more backlinks to rank well than content about hair and beauty.

Learn more about this in our dedicated blog.

What Is Link Building?

Link building is the process of gaining backlinks to your website from high-authority websites in order to increase the authority of your own website. Backlinks tell Google that the content on your website is useful, relevant, trustworthy, and worth viewing. These links also help Google to find your website easier for crawling and indexing purposes.

Learn more about link building in our detailed blog.

Why is Link Building Important?

A link building strategy is important for SEO as it helps to build the domain authority of your website, which is a key ranking factor. A website with a high domain authority showcases expertise and authority on subject matter, and a good level of trustworthiness. This tells Google that your site is worth viewing, thus pushing it up the rankings.

In general, the higher your domain authority, the higher the chances of improving your rankings.

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