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Read the latest news, views, and updates from across the digital marketing industry with the Wildcat Digital team.

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What is Schema in SEO?

June 5, 2026

Schema markup is how you let the search engines know exactly what is on your site. Think of it as…

Lucy Young

Knowledge Hub
Technical SEO

SEO Reporting & Attribution

June 5, 2026

With over half of Google searches now ending without a click, measuring and reporting effectively on organic performance is more…

Kezia Humphries

Knowledge Hub
Technical SEO

Is Structured Data a Google Ranking Factor?

June 5, 2026

Structured data is an important aspect of SEO that can improve click-through rates, conversion rates, and bring in more traffic…

Eviee Taylor

Knowledge Hub
Technical SEO

Local SEO – How to Get Found by Customers in Your Area

June 4, 2026

Local SEO is one of the most commercially valuable forms of search optimisation. When someone searches for a service near…

Jamie Stowe

Knowledge Hub
Marketing

SEO Reporting: What To Track And How To Explain It

June 4, 2026

Many SEO reports contain detailed pages about rankings, traffic, and completed tasks, but still leave stakeholders wondering whether the results…

Amy Varley

Knowledge Hub
Technical SEO

Event Tracking in GA4 for SEO

June 4, 2026

GA4 event tracking involves monitoring key user interactions (e.g., file downloads, clicks, scrolls) to understand how organic users engage with…

Kezia Humphries

Knowledge Hub

How Does GA4 Attribute Traffic To Different Channels?

June 3, 2026

GA4 uses various attribution models to assign traffic and conversions to different channels. These can be confusing since they use…

Eviee Taylor

Knowledge Hub
Technical SEO

May 2026’s Digital Marketing News Roundup

June 1, 2026

May has probably been the biggest month for search we've seen in years. Google held its annual I/O developer conference,…

Olivia Hardwick

Marketing
News

April 2026’s Digital Marketing News Roundup

May 1, 2026

April has been a significant month across SEO, PPC and paid social. Google's first Core Update of the year completed,…

Paul Pennington

Marketing
News