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Read the latest news, views, and updates from across the digital marketing industry with the Wildcat Digital team.

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What is Evergreen Content?

January 27, 2025

If you’re involved in writing blog posts or creating content, you’ve likely heard of the term ‘evergreen content’. However, many…

Kezia Humphries

Content
Knowledge Hub
SEO

What is Newsjacking & How Can it Boost Backlinks?

January 27, 2025

Newsjacking, a term coined by David Meerman Scott in his book titled ‘Newsjacking’, refers to a marketing strategy that has…

Andy Blanchard

Content
Knowledge Hub
PR

Which Is Better – SEO Or Digital PR?

January 24, 2025

Are you trying to grow your business online, but are feeling overwhelmed by all the options available to you? SEO…

Amy Varley

Knowledge Hub
PR
SEO

January Digital Marketing News Roundup

January 24, 2025

January has been a busy month in the world of SEO. With the rollout of 2 Google Algorithm updates reported…

Jon Herdman

News

When to Bid on Branded Terms in PPC

January 22, 2025

Branded terms are keywords that directly reference your brand, such as "Adidas running shoes" or "Apple iPhone 15" These differ…

Tom Brookes

Knowledge Hub
PPC

Hreflang Tags 101: A Comprehensive Guide to Global SEO

January 16, 2025

If you’ve just started developing websites, or you work for a digital marketing company, you might have heard of ‘hrefang…

Jon Herdman

Knowledge Hub
SEO
Technical SEO

How Important are Images for SEO?

January 14, 2025

We all know the importance of images when it comes to surfing the web. You can quickly acquire information and…

Andy Blanchard

SEO

How Important Are Reviews For SEO?

January 14, 2025

Knowing your business is delivering the right services and support is key to a long-lasting relationship with your customers. Online…

Amy Varley

Knowledge Hub
SEO

Link Building: How To Find Unlinked Brand Mentions

January 14, 2025

Tracking down unlinked brand mentions is a quick and effective way to gain new backlinks, without the legwork of a…

Jasmine Savery

SEO