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Read the latest news, views, and updates from across the digital marketing industry with the Wildcat Digital team.

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What is Search Advertising? Everything You Need to Know

February 26, 2025

When someone searches for a product or service, your ad can appear right alongside their search results. This isn't just…

Alex Hickling

Search Ads

How To Build a Media Outreach List

February 26, 2025

Building a media outreach list is one of the most important aspects of a digital PR campaign. If done incorrectly,…

Jamie Stowe

PR

What Is Technical SEO?

February 20, 2025

Within the field of Search Engine Optimisation (SEO), multiple disciplines target different areas of a website’s performance. Content SEO is…

Andy Blanchard

Technical SEO

Do Blogs Increase SEO?

February 17, 2025

The world of digital marketing is always changing, with businesses constantly searching for ways to increase their online presence. Blogging…

Amy Varley

Content SEO
SEO
SEO Blogs

February Digital Marketing News Roundup

February 17, 2025

February has already proven to be a busy month in the world of Digital Marketing, with Google confirming a Google…

Chloe Robinson

News

How To Build An SEO Strategy

February 13, 2025

A well-structured SEO strategy is the backbone of any successful digital marketing campaign. Whether you're aiming to boost organic traffic,…

Jasmine Savery

SEO
Strategy

How to Perform a Competitor Keyword Gap Analysis in 5 Simple Steps

February 13, 2025

Competitor keywords are keywords that your competitors are targeting in an effort to improve rankings in the search engines, drive…

Molly Sturgeon

Competitor Analysis
Keywords
SEO

What are Retargeting Ads in PPC?

February 12, 2025

When users visit your website but leave without converting, how do you bring them back? That’s where retargeting ads come…

Masilda Hysi

PPC
Retargeting Ads

How to Create a Marketing Budget in 7 Simple Steps

February 10, 2025

Are you looking to expand your marketing efforts but aren’t sure where that leaves you financially? It sounds like you…

Chloe Robinson

Knowledge Hub
Marketing