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Read the latest news, views, and updates from across the digital marketing industry with the Wildcat Digital team.

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How Large Language Models (LLMs) are Changing SEO

December 17, 2025

As we enter into 2026 and reflect back on the year as business owners and digital marketers, we can’t help…

Jon Herdman

Content
Marketing

Identifying Thin, Duplicate, and Overlapping Content to Improve SEO

December 17, 2025

Could your website be too ‘thin’ to rank well? Are you even aware of the ways it could be lacking…

Jon Herdman

Content
Knowledge Hub

Modern Keyword Cannibalisation: How To Spot, Prevent, And Fix

December 17, 2025

Creating effective website content relies on choosing the right keywords and understanding how Google interprets them. Even with a strong…

Andy Blanchard

Knowledge Hub

GEO Vs SEO: The Differences

November 27, 2025

By now, you’ve probably heard of the term Search Engine Optimisation (SEO), and maybe even know what it entails. But…

Dariusz Baczyk

Content
Marketing

November 2025’s Digital Marketing News Roundup

November 21, 2025

We’re nearly at the end of the year, how time flies! Let's dive into the last-minute changes the SEO landscape…

Paul Pennington

News

Creating LLM-Friendly Content Formats

November 13, 2025

The way we create and optimise content has shifted dramatically in 2025. With AI-driven search engines becoming more and more…

Kezia Humphries

Content
Marketing

Reviews: The Missing SEO Ranking Factor

November 13, 2025

Knowing that your business is delivering the right services and support is key to a long-lasting relationship with your customers.…

Amy Varley

Knowledge Hub

What is YMYL & Why it Matters for SEO

November 11, 2025

As the internet evolves with new technologies and hallucination-prone AI overviews, users have had to understand that not all websites…

Paul Pennington

Content

October 2025’s Digital Marketing News Roundup

November 3, 2025

October has been a busy month in digital marketing, dominated by updates that could impact how brands manage their business…

Paul Pennington

News