January 25, 2024

Why is Setup So Important For an SEO Campaign?

SEO setup is a fundamental part of SEO campaign management. But, it isn’t something that all agencies will do, despite its importance. In this article, we’ll dive into what campaign setup looks like, and how it will make working with an agency a much smoother process. Let’s start by answering the most important question first, what is actually included in an SEO setup month?

An SEO setup month happens right at the beginning of a campaign and usually includes:

Read on to learn more about SEO setup, how long it takes, and the tasks included within a typical setup month at Wildcat Digital.

What is SEO Setup?

‘SEO setup’ is a month-long process that takes place before the start of a search engine optimisation campaign. It is most commonly used when you work with an SEO or digital agency and is less common with business owners or in-house marketers when dipping their toes into website optimisation.

Why is SEO Setup So Important?

That being said, SEO setup is the foundation for successful SEO campaign management and should be done by everyone before starting SEO. Not only does it ensure that metrics are tracked correctly, but each audit will act as a benchmark against future results.

SEO setup tasks usually include setting up the relevant accounts (such as GA4 or Google Search Console), conversion tracking, as well as content and technical audits, to name a few. Find out more below.

What is Included in SEO Setup?

SEO campaign setup covers a number of tasks, some of which differ between agencies. At a minimum, your SEO setup should include:

Accessing & Setting Up Accounts

Setting up different tools and gaining access to accounts is one of the most important steps during SEO setup. After all, if we don’t have access to anything, how can we make and track changes? Setting up GA4 (Google Analytics 4), GSC (Google Search Console), and GTM (Google Tag Manager) is important in SEO for various reasons. Each tool allows us to view different data sets, as well as add additional tracking. 

Of course, we’ll need access to your website’s backend as this allows for the upload of content and technical fixes. Accounts that your agency will need access to before your SEO campaign commences include but are not limited to;

Conversion Tracking

When conducting an SEO campaign, it is important to measure your results. Some marketers might stop at Google Analytics, however, this alone doesn’t allow you to track key events and interactions made on your website. Tracking conversion events helps to measure the effectiveness of optimisations, making it easier for you to calculate ROI. Using a combination of Google Analytics and Google Tag Manager, we’ll track conversion events like:

Find out more about conversion and event tracking in this helpful blog: GA4 Glossary of Terms: The Basic Terminology.

Kick-Off Meeting

By now, you would have already had your initial SEO consultation and proposal, and findings from these would have already been shared with your account manager. A kick-off meeting is then arranged. 

Your input is required during this meeting. You’ll be formally introduced to your account manager, as well as any other team members working on your campaign. Next, your account manager will ask various questions to gain a better understanding of how your business works, your goals for SEO, and any relevant targets/KPIs that we need to work towards. We’ll also outline what you can expect from us over the coming weeks.

Technical Site Audit

In order to plan how your SEO campaign strategy will look, we first need to assess where your website currently stands. This starts with a technical analysis. 

During a technical site audit, our team will look at 13 key areas of your website:

From here, we’ll draw up a list of high, medium, and low-priority tasks to complete to improve your website’s technical performance. This will be added to your strategy document. 

To learn more about how we audit a website for technical errors, and how this plays a part in your overall SEO strategy, read this helpful article from our team: What is a Technical SEO Audit and Why is it Important?

Content Audit

Next, we’ll take an in-depth look at your website’s content. A content audit should be completed at the start of the campaign as this not only provides you with high-priority changes to make but also acts as a benchmark that you can use to measure progress in the future. A content audit looks at: 

As with the technical audit, high-priority tasks that come from this audit will be added to your SEO campaign strategy document.

We look at several different elements when auditing a website’s content. Find out more in one of our recent blogs: What Should be Included in a Content Audit?

E-E-A-T Audit

Having good E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) is key if you want to rank highly on Google, but is of paramount importance if you want to rank within the YMYL niche. The YMYL (your money, your life) niche includes businesses like healthcare providers, financial services, and e-commerce sites.

To ensure that you’re demonstrating E-E-A-T on your website, we’ll review:

Any immediate tasks that need to be completed to help your website rank will be added to your strategy document alongside the findings from the technical and content audit.

If you’re keen to learn more about E-E-A-T and how Google uses these guidelines to rank content, read these blogs: What is E-A-T in SEO and Why is it Important? and How Do I Create E-E-A-T Content?

Keyword Research & Mapping

After discussing your key business goals and priorities, our team will conduct initial keyword research using tools like Semrush, Moz, and Google Search Console. We’ll then work with you to identify the best opportunities to target. In short, the keyword research and mapping process looks like this:

This will form the core of your SEO campaign plan. Find out how keyword research and mapping fits into your overall strategy by reading one of our helpful blogs: How Does the SEO Content Process Work?

Campaign Strategy Document & 3-Month Roadmap

Last but not least, your SEO campaign setup will include the creation of an in-depth strategy document, and from there, a 3-month plan for our team to implement. We’ll combine keyword data with findings from your three website audits to identify the quickest wins so that you can see the biggest impact on your investment within the shortest time frame possible. Our SEO strategies are:

Why is Setup So Important For an SEO Campaign?

Award-Winning SEO Campaign Management From Wildcat Digital

If you’re looking for an award-winning agency to handle all aspects of your SEO campaign, choose Wildcat Digital. You’ll get to work with a team of specialists who’ll guide you through SEO setup, technical and content implementation, monitoring results, and everything in between.

Get started by booking a free consultation with our SEO team via phone, email, or by completing our contact form. We’ll aim to get back to you straight away.

Post by

Jasmine Savery

More blogs.

View all