What is Evergreen Content?

If you’re involved in writing blog posts or creating content, you’ve likely heard of the term ‘evergreen content’. However, many marketers don’t really understand what evergreen content is and why it’s such an invaluable part of content marketing. So, what is the exact definition of evergreen content?

Evergreen content stays consistently relevant for a long time, much like how evergreen trees stay green all year round.  It’s different from seasonal or trending content which might only be relevant at specific times of the year or for a short period of time. For example, ‘How to Renovate Your Kitchen’ is evergreen, but ‘2025 Kitchen Trends’ isn’t. 

Keep reading for a more detailed explanation of what evergreen content is, the benefits of using it as part of your content strategy and some evergreen content ideas and real-life examples. 

What Does Evergreen Content Mean​?

Evergreen content is search-optimised content that is continually relevant and so stays ‘fresh’ for readers for a long time. The name ‘evergreen’ comes from trees which keep their green leaves all year round. Creating high-quality evergreen content is an essential tool to build a constant stream of traffic to your website and offer ongoing value to your target audience. 

What is NOT Evergreen Content?

Evergreen content should retain its value for a very long time and have no set expiration date. Here are some pieces of content that aren’t evergreen:

• News articles and current events 
• Statistics or reports that are likely to become irrelevant quickly 
• Pieces about a specific holiday or season
• Product reviews for the latest generation or model
• Articles focused on a current trend 
• Latest clothing and fashion trends

At Wildcat Digital, we regularly write monthly digital marketing news roundups. Although these are useful and provide lots of timely and relevant information to readers, they aren’t evergreen content and traffic will likely drop significantly as they become less relevant a few months after they are published. 

Seasonal vs. Trending vs. Evergreen Content

Seasonal content is only relevant at specific times of the year, for example, ‘10 Date Ideas for a Perfect Valentine’s Day.’ Trending content is only relevant for a limited period, for example, ‘Everything You Need to Know About the Google December 2024 Core Update’. Neither seasonal nor trending content is evergreen as it doesn’t stay relevant all year long or for a very long time. 

Evergreen Content Benefits

Creating evergreen content should be a key part of your wider content marketing strategy. Here’s an overview of some of the main benefits of creating evergreen content for your business:

Provides a Higher Return on Investment

Evergreen content can often provide you with a better return on investment compared to trending or seasonal content. This is because evergreen content stays relevant for a long time, providing you with a consistent stream of traffic and the potential for leads and conversions. 

Improve Your Topical Authority

Evergreen content often focuses on answering common questions (such as this blog, ‘What is Evergreen Content?’) that can demonstrate to Google and your target audience that you’re an expert in your field or industry. Learn more about what topical authority is and how to improve it in our blog, ‘What is Topical Authority in SEO? (And How to Build it)’.

Earn More Backlinks

Websites with lots of backlinks tend to rank higher in the search results and because evergreen content remains relevant for a long time, it has the potential to attract more backlinks. This can help improve your website’s overall rankings by improving the keyword performance of your product or service pages. 

Learn more about backlinks in our blog, ‘What Are Backlinks and Why Are They Important?’. 

Consistent Flow of Traffic

Creating optimised evergreen content is one of the most effective ways to drive a steady stream of traffic to your website. Unlike with seasonal or trending content, you won’t need to worry about drops in traffic and it should stay consistent. 

Below you can see the difference in search volume (using Google Trends) between a seasonal search term ‘Valentine’s Day Date’ and an evergreen one ‘Fun Date Ideas’. Writing a blog on ‘Fun Date Ideas’ is more likely to provide your website with a much steadier and more consistent stream of traffic. 

Evergreen Content Ideas​ and Examples

Many formats work with evergreen content. Here are some of the most commonly used formats to give you some inspiration with real-world examples:

• How-to-guide. This provides your target audience with step-by-step instructions on how to complete a specific task or learn a new skill. For example, our blog ‘How to Audit Your Site Speed & Performance’ provides readers with clear steps on how to audit site speed and the tools you need to use. 
• Guide. This gives readers all the possible information they need to know about a specific topic. These articles are often called ‘Everything You Need To Know About…’ or ‘The Ultimate Guide to …’.  We recently wrote a blog called ‘Hreflang Tags 101: A Comprehensive Guide to Global SEO’ which answers all the questions readers might have about hreflang tags.
• FAQ. This addresses a common question your target audience might have and provides an in-depth answer. Our blog ‘How Important are Images for SEO?’ gives readers all the information they need about images in relation to SEO and provides tips on optimising images.
• Listicle. This a curated list of tips, recommendations or resources that are relevant to your target audience or industry. For example, Wildcat put together ‘Top 10 Tips on How to Do SEO for Vets’ that covers the ten most important aspects of SEO that vets should focus on to get ahead of their competitors. 

It’s important to remember that writing in one of the above formats does not automatically make your content evergreen. You also need to ensure that the topic covered or question being answered will be consistently relevant to your audience for a long time. 

How to Create Evergreen Content That Ranks Well

One of the main challenges with creating effective evergreen content that ranks well in search engine results is that it can feel like most topics have already been covered. This can make it tricky especially if you’re a small business that is just starting out with your content marketing strategy. One of the best ways to create evergreen content that will rank highly is to focus on smaller niches and topics within your industry. 

We go over this in more detail below 

1. Choose an Evergreen Topic (and Narrow it Down)

Start by choosing a timeless evergreen topic you want to focus on and then narrow that down. For example, if you run a renovation company, you might choose to focus on kitchen renovations. Then you need to think of all the questions your target audience might have about this topic:

• Price
• Time
• Planning permission
• Kitchen styles
• Mistakes to avoid

Once you’ve come up with your questions, you can then choose one specific question to focus on. For example, you might write a blog called ‘How Much Does a Kitchen Renovation Cost?’. Generally, this will be a better way to rank than writing a more general blog on kitchen renovations. 

2. Select Evergreen Keywords

If you want your evergreen article to rank in the search results, you need to target the right evergreen keywords. For the topic of kitchen renovation, you could put this phrase into an SEO tool (we’ve used Semrush’s Magic Tool in the picture below). This will give you all the phrases people are searching for about kitchen renovation. You can also select ‘questions’ so that you’re only shown question-based keywords which is really useful when you’re writing evergreen content. 

Try to choose keyword phrases with a high search volume but a low keyword difficulty. 

On Semrush you can also easily check if a particular keyword is evergreen by clicking on ‘keyword overview’ and then ‘trend’. Let’s click on the top question keyword ‘how much does a kitchen renovation cost’. Under ‘trend’ you can see the search volume data for the last 12 months. Although there have been some dips, it has remained largely consistent indicating that it’s an evergreen keyword. 

3. Follow SEO Best Practices

Once you have chosen your topic (kitchen renovation cost) and keyword (how much does a kitchen renovation cost), you can choose your title – an obvious choice for this example would be ‘How Much Does a Kitchen Renovation Cost?’.

You’re then ready to create your evergreen content. Below we’ve put together our top tips for creating engaging and SEO-optimised evergreen content.

Our Top Tips on Writing Engaging and SEO-Optimised Evergreen Content 

Here are some tips to follow when creating evergreen content:

• Include your selected keyword in the title, title tag, URL and throughout the body copy. Make sure to avoid keyword stuffing!
• Link to similar blogs you’ve written or relevant products or services. You can also link to useful information on other websites (just make sure the website is authoritative and trustworthy). 
• Show off your expertise. Make your evergreen content as detailed and informative as possible. If you have an expert in your business, you can include expert quotes or unique insights to make the content more engaging. 
• Write for beginners. Although you want to show that you’re an expert, you don’t want to alienate your readers. Remember that most people who are searching for question-based keywords are doing so because they want to know more about a topic or know an answer to a specific question. Try to avoid jargon and explain any specific industry terms.
• Include visual elements where possible. Add pictures, diagrams, infographics and videos to make your content more engaging and help readers better understand the topic. 
• Regularly update and refresh your evergreen content. Even though evergreen topics have a very long lifespan, this doesn’t mean that evergreen content doesn’t need to be updated regularly. Ensuring that all your information is still relevant and correct, and making improvements to your content is the best way to ensure your evergreen content continues to perform well. 

How to Promote Evergreen Content

Once you’ve taken the time to craft a high-quality piece of evergreen content, don’t just upload it and forget about it. Instead, take the time to promote your valuable article so that it can be read by more of your target audience. 

Here are a few techniques you can use to promote your evergreen content:

• Share your evergreen article on your social media channels. You can even break up the blog post and share it across multiple posts. Include key points or create an engaging infographic based on the information in the article. 
• Highlight your evergreen posts on relevant pages. For example, if you have a kitchen renovation service page on your website, you could include all evergreen blogs about that topic at the bottom of the service page.
• Include your evergreen blogs in your email newsletters. You could even segment your email lists and send relevant blogs based on your subscribers’ interests. 
• Send high-quality evergreen articles to other websites. Contributing articles to relevant websites in your industry is a great way to get your content seen by a larger audience and receive a valuable backlink for your website. 

How to Create an Evergreen Content Strategy​

Although creating high-quality evergreen content should form a key part of your wider content marketing strategy, this does not mean that all your content needs to be evergreen. Seasonal and trending topics should also play an integral part in your content marketing strategy. 

How to Create an Effective Content Strategy Using Evergreen, Trending and Seasonal Content

When creating a content plan, you should use evergreen topics for the majority of your blog posts. This is especially important if you’re new to content marketing or you’re just starting writing blogs, as it will help you make the most progress. 

However, you should also think about any trending topics, news articles, seasonal events or holidays that are relevant to your business or industry. For example, if you’re a renovation business, you might want to think about whether there have been any changes to regulations or legislation that might affect your potential customers’ renovation projects. 

Although this content might not be as relevant over the long term, it can still be an incredibly useful way to demonstrate your expertise in the renovation industry and drive relevant traffic to your site.

Ultimately, the most effective content marketing strategies rely on both topical and seasonal articles and long-lasting evergreen content to continuously succeed. 

Perfect Your Evergreen Content With Wildcat Digital 

At Wildcat Digital, we offer comprehensive SEO services that include creating high-quality evergreen, seasonal and topical content to help drive relevant traffic to your site and help you punch above your weight online. Our expert team can create an effective content strategy that follows SEO best practices and fully harnesses the power of evergreen content. 

Contact us today to find out more.