You might think that Author and Meet the Team pages are just a nice addition to your website that showcases your team but won’t really impact how it performs, but is this actually the case? Do author pages actually help with SEO and website performance?
Yes, author pages are important for SEO as they align with key E-E-A-T factors (Experience, Expertise, Authoritativeness, and Trustworthiness) which help to promote your website as being authoritative and trustworthy – both of which are important to search engines like Google.
Read on to learn more about why author pages are important for SEO as well as other E-E-A-T factors that can make a big difference to your website’s performance.
Author pages, author bios and Meet the Team pages are important for SEO as they align with the E-E-A-T framework (Experience, Expertise, Authoritativeness, and Trustworthiness), highlighting the experience and expertise of your employees, therefore building your authoritativeness and trustworthiness.
This trustworthiness is important for both ranking purposes and for user experience. People like people, and knowing who you are dealing with, their background, experience and even just their picture can go a long way in converting them.
These E-E-A-T factors are also important for Google, which wants to rank the best possible content for a given search term. This content needs to be informative, relevant and valuable to the user. Showcasing your authoritativeness via an author page or Meet the Team page will go a long way in proving that your content is the best out there.
In turn, this should help to improve your search rankings, traffic and ultimately help to drive your bottom line.
Learn more about the E-E-A-T framework in our detailed blog, How Do You Write E-E-A-T Content?
Your author bio can include a number of things, but as a bare minimum, we recommend including the following:
If nothing else, your author bio should include the following, although many companies choose to switch things up a bit and make theirs less corporate and contain more fun facts about their employees as well important information about their role and background.
To be more effective, you should also implement PersonSchema markup to help search engines better understand your content. In SEO we use structured data, like schema markup, as it makes pages easier to crawl. It can also provide rich results in SERPs (search engine results pages) and improve click-through rate and conversion rates.
Learn more about structured data for SEO here.
There are a couple of simple options when it comes to where your author bios should sit on your website. However, bear in mind that it doesn’t have to be one or the other. In fact, it’s best to feature an author bio on both:
This is probably the most common way of showcasing your employees. A large number of websites have Meet the Team pages that include an image of the employee and a short bio about them underneath.
Some websites take it a step further by having dedicated pages or pop-up boxes that go into more detail about each employee (like us – take a look here!).
If you or your team write blogs or articles for your website, it’s also a good idea to have some kind of author bio attached to these blogs so that readers and search engines can see the experience and expertise of the author, therefore building authority and trust. Usually, these are boxes at the top or bottom of an article. Take a look at the bottom of this blog for an example.
Author bios aren’t the only E-E-A-T element you can implement on your website. There are a variety of things you can do to help showcase your experience, expertise, authority and trustworthiness. Here are some of the most common:
Publishing an About Us page helps users to understand more about who you are, why you exist and why they should choose you over competitors. It’s another opportunity to showcase your experience and expertise.
In fact, some smaller companies actually choose to house their Meet the Team section on their about page.
Legitimate reviews are a great way to build trust with your audience. Ideally, you would use some kind of plugin to draw the reviews indirectly from a third party like Google or Trustpilot – this shows that the reviews are real and not just made up to look good.
Further to this, replying to your reviews shows an additional level of trustworthiness, especially if they aren’t positive. Showing that you care and are willing to address feedback is a great way to build trust.
Don’t make your customers hunt for contact information! Having it in an easy-to-find place such as on a Contact Us page or in the footer makes it much easier for your customers to be able to get in touch with any questions or concerns. This adds another layer of trust.
Google also uses your contact information for a variety of purposes that can help with ranking. Making sure that it is easily found when Google crawls your site means that this information can be used to boost performance.
Making sure your website is secure is an easy way to show trustworthiness with your users and with Google. Ensure that your SSL certificate is valid and consider using HTTPS opposed to HTTP. Google encourages the use of HTTPS for security and privacy purposes and even made it a ranking factor.
If you’re looking for ways to boost your website’s performance, implementing E-E-A-T factors can make a big difference. At Wildcat Digital, we build E-E-A-T into everything we do, ensuring that your website is seen to be a beacon of authority and trustworthiness.
Get in touch with us today for a free consultation and to see what we can do for your website.
Content Strategist & Team Leader
Founder
Our founder, Will Hitchmough, worked at a number of high profile Sheffield Digital Agencies before founding Wildcat Digital in 2018. He brings an extensive knowledge of all things related to SEO, PPC and Paid Social, as well as an expert knowledge of digital strategy.
Digital Marketing can be a minefield for many businesses, with many agencies ready to take your money without knowing how to deliver results. I founded Wildcat Digital to deliver digital success to businesses with smaller budgets in a transparent way.
Content Strategist Team Lead
With a degree in Marketing and a background in more traditional, offline marketing, Chloe joined Wildcat in 2021 after deciding to move into the digital marketing industry. She joined us as a Content Specialist and quickly moved up the ranks, becoming a Content Strategist and later an SEO Team Leader.
Outside of work, Chloe is an avid creative. If she’s not knitting, you’ll likely find her behind a sewing machine or in the kitchen trying (and often failing!) to make sourdough.
SEO Account Director
Paul has a strong background in SEO, having previously founded and ran a successful eCommerce business, as well as running a personal blog that achieves an average of 17K users per month. Paul’s knowledge of SEO is extensive, with a strong emphasis on client handling and technical SEO.
Outside of work, Paul enjoys spending time with his family and staying active with weight lifting and combat sports.
Head of Operations
Nadea joined Wildcat in 2021 and has since overhauled the way we work. She has a background in various administrative, operations and HR roles, which gave her the experience and skills needed to lead and organise a growing business.
Outside of work, Nadea loves anything that keeps her active, but she especially enjoys hiking, camping and mountain biking.
Senior SEO Account Manager
With a background in sales, Molly is a natural Account Manager, brilliantly handling any issues that come her way. Having joined us as a Digital Marketing Executive, and working part-time through her final year of University, Molly is a shining example of how hard work pays off. She is now an SEO Account Manager with a particular interest in Content and Client Management.
In her spare time, Molly loves to get out in nature, hiking and exploring the Peak District. She also loves cooking and likes to unwind with a bit of yoga.
PPC Team Leader
Libby joined Wildcat in 2021 as our first PPC hire. With a degree in Digital Media Production, a Master’s in Digital Media Management and previous experience in Social Media Management, Libby hit the ground running and has since climbed the ranks to Senior PPC Account Manager and has a particular interest in the eCommerce sector.
Outside of work, Libby likes gaming, and cooking and likes to keep active by lifting weights.
SEO Account Manager
Jasmine joined Wildcat in 2022 with a strong background in SEO and Account Management. At the time, she was finishing up a Level 4 Apprenticeship in Digital Marketing from the Chartered Institute of Marketing, and has since worked her way up to SEO Account Manager. Jasmine excels at content writing and promotion, and particularly enjoys finding creative ways to join the dots on multi-channel campaigns.
In her spare time, Jasmine volunteers at a charity, helping combat loneliness & social isolation experienced by older neighbours. Outside of Wildcat, she owns a catering company, Savery Grazing, creating delicious grazing tables & platters for a range of events. She also loves skiing and exploring the Peak District.
Senior PPC Executive
Prior to joining Wildcat, Braden founded and ran his own Social Media Management agency where he gained valuable skills in growing brands’ online presence, which has since proven invaluable in his role at Wildcat.
Outside of work, Braden is a big football fan, regularly travelling to Pride Park to support Derby County. He also enjoys watching and playing snooker, hiking in the Peak District, and attending air and car shows.
Senior SEO Executive
After spending ten years managing businesses, restaurants, cafes and event spaces across Sheffield, Jon decided to change careers and joined Wildcat as an SEO Executive in 2022. He especially enjoys the client management side of the job, helping them to understand digital marketing and ways in which they can build their business’s presence online.
Outside of work, Jon likes to keep fit with running, badminton and football, and also loves music.
Senior SEO Executive
Rachel joined us as a graduate, having recently graduated from Sheffield University with a degree in English Literature. Since joining, Rachel has proven herself to be a Content Queen, and particularly enjoys getting stuck into projects that allow her to explore her creative side.
Outside of work, Rachel enjoys a wide range of hobbies, including rugby, singing, reading, and spending time with her family and three labradors.
Team Lead & Technical SEO Account Manager
With a degree in Computer Science and SEO experience dating back to 2017, Dariusz has a wide range of SEO skills and knowledge. His specialist knowledge of Technical SEO has firmly landed him the title of Wildcat’s Technical Wizard, and he has recently taken on the responsibility of Team Leader for the Panthers Team.
In his spare time, Dariusz loves hiking, experimenting and trying new coffees and loves learning new things. He is currently learning more about CRO and AI and how this could benefit our clients.
Senior SEO Account Manager
With a degree in Film and TV production, and a varied career history, Jamie made the move to marketing with a Masters degree in Digital Media Management. He has since worked in SEO at Agencies across Sheffield, before joining Wildcat and working his way up to SEO Account Manager. Jamie has a particular interest in backlinks and Digital PR and has recently gained a client a valuable backlink from Forbes!
In his spare time, Jamie is an avid foodie and loves trying new restaurants and cuisines. He also loves to travel and spent a year travelling to Australia after university.
Senior SEO Executive
Andy joined Wildcat in 2023 after starting his digital marketing career in-house for a local Sheffield company. Since joining, he has developed a strong interest in Technical SEO and has strong skills in Account Management.
Outside of work, Andy loves music and plays in a couple of bands. He also enjoys rock climbing, cycling, photography and good food.
Client Success Coordinator
Siena joined us in 2023 with a background in sales and digital marketing. She leads on client relationships across the company, ensuring that our customers are happy throughout their journey with us, from their initial consultation through to onboarding and beyond.
Outside of work, Siena enjoys travelling and getting stuck into the local culture. She likes to make the most of her experiences and particularly enjoys watching sunrises and sunsets from beautiful locations around the world.
SEO Account Manager
Thea has a wealth of experience in SEO, having previously worked for other Digital Marketing Agencies in Sheffield. She has a particular interest and skills in Technical SEO, but is more than willing to get stuck in and give anything a go.
Outside of work, Thea spends most of her time with her children, but also loves reading, photography and gardening.
PPC Executive
Before joining Wildcat, Tom worked across different industries, building skills in sales and customer service. He later developed a passion for digital marketing whilst working on personal marketing projects and freelance ventures, and gained numerous certifications in PPC and Social Media.
Outside of work, Tom enjoys staying active by going to the gym and hiking. He also loves travelling and motorbiking.
Head of Growth
Rich joined us in May 2024 to head up our growth team. With years of experience helping other agencies to grow, Rich joins us at an exciting time as Wildcat is working on a five-year plan to become one of the biggest agencies in the UK.
Outside of work, Rich is a father to three children, which keeps him very busy! He’s also recently started running again to keep fit and loves a bit of DIY.
SEO Executive
Kezia joined us in July 2024 after completing a CIM Certificate in Digital Marketing and gaining experience in Content SEO at another Sheffield agency.
In her spare time, Kezia loves to get outdoors, bouldering, hiking and travelling.
SEO Executive
Amy joined Wildcat in 2024 with a background in journalism, having worked as a News Editor and Editor-in-Chief at The Sheffield Tab. She is naturally interested in Content SEO and research, so will no doubt prove to be a content power-house.
In her spare time, Amy loves watching crime shows, listening to music and hanging out with her dog, Eddie!
PPC Account Manager
Masilda joined the Wildcat team in October 2024 with over seven years of experience in digital marketing. She specialises in Google Ads, but is also certified in Google Analytics, YouTube Ads, Google Ads for Ecommerce and Apple Search Ads. She has extensive expertise in performance marketing, display advertising, online lead generation and market planning.
In her free time, Masilda likes staying active, cooking, trying new restaurants and exploring new places.
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