Local SEO Services

Wildcat Digital is an award-winning local SEO agency that exists to put you on the map – quite literally. Our team works hard to make your website punch above its weight online, increasing leads and conversions in your local area.

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Why You Need Local SEO Services

Not all businesses need local SEO but if you want to put your business on the map and increase local custom, it could be a good way to go. It all depends on how much your business relies on local customers – do most of your customers/clients visit your store in person or do you operate mostly online? 

If the former, Local SEO can significantly boost your online presence in the right area and positively impact your bottom line. Think about it this way, if your salon is in Sheffield, an influx of traffic from London or even further afield may seem impressive, but it won’t do much to impact your bottom line. Local SEO works to gain this influx in traffic from the areas you actually operate in.

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Why Choose Us As Your Local SEO Agency?

If you want to improve your visibility in your local area, make more sales or get more leads, a local SEO agency can help you to punch above your weight online and get the message out to the right people. 

At Wildcat Digital, we’ve been around the block enough to know how to manage ever-changing search algorithm updates, and make sure that your website is visible in your local area – not miles away!

Our tried and tested agency methodology, alongside our team’s extensive experience and expertise, ensures that we work with you to create a solid, bespoke SEO strategy that improves search rankings, drives traffic to your website and, ultimately, encourages leads/sales where your customers are. 

Of course, lots of other SEO agencies will claim to offer the same thing. But, what makes us different is that we work as an extension of your team and want to ensure that we’re delivering true value – value that impacts your bottom line, not just vanity metrics. 

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Types of Local SEO

At Wildcat Digital, we can support clients with a range of Local SEO strategies, including:

Google Business Profile

Claiming your Google Business Profile (GBP) is essential for local SEO. This is a free online directory that highlights your business close to the top of a search results page for relevant searches. You may also appear on Google Maps.

Location Schema

Location schema helps search engines to better understand your website, what you do and where you are located in its own language. It is an incredibly helpful way of boosting Local SEO and is sometimes considered a major ranking factor.

Local Citation

Local citations are effectively online directories such as Yell.com. It’s a really great way of boosting your business’ brand awareness, and may also provide you with a few backlinks – another great ranking factor!

Location Pages

Creating specific location pages for each area in which you operate (or office/store locations) allows you to target location-based keywords and signals to search engines that your business operates within a certain area.

What Our Clients Think

This team is great. Really approachable and knowledgeable, and communication is great too.

Laura Johnson

Thanks to the excellent team at Wildcat Digital! After around a year of working together I can say that everyone has been most helpful, knowledgeable and great to work with!

Julie Fountain
Beach Art Glass

Excellent support and very attentive. Wildcat really take time to understand our business and its needs.

Paul Francis
Jarvale Construction

They level with you to make the process so much easier to digest. The results speak for themselves, thank you for all your hard work.

Valor Property Maintenance

I've worked with the Wildcat team on optimising our SEO performance for the last few months and have only great things to say about them!

Christopher Freeman

We’ve been working with Wildcat Digital for over 3 years and they continue to adapt and innovate on our campaign. We wouldn’t want to go anywhere else.

Paul Marks
Your Sexual Health

Very helpful, patient and informative. They are very proactive and diligent. Definitely recommend.

Gintaras Poskaitis
NetCov

Wildcat Digital are great at explaining all technical aspects of Google Paid ads and also comes across as genuine and truthful when talking about realistic expectations on campaigns.

Joe Walker
Sheffield Window Centre

Wildcat are a professional team who worked hard to understand our sector and goals.

Katie Bell
Katie Bell Physiotherapy

We've been working with Wildcat for less than a year, and the results have been fantastic! They've been proactive, helpful, and a pleasure to work with. Special shout-out to our account manager, Jasmine, who has been amazing—super responsive and always goes the extra mile for us. Highly recommend them for anyone looking to boost their online presence!

Daneka Taylor
The Polycarbonate Store

We have worked with Wildcat for a few years now and the service they provide is second to none. Wouldn't hesitate to recommend Wildcat Digital to anyone.

Garry Turley
Hi-Point Access

5* service from the team at Wildcat Digital. They have been very easy to work with and have delivered great results for us.

Shyam Rajani

We're still seeing excellent rankings which are delivering leads and opportunities. Jamie is competent, helpful and good to work alongside

Altitude PR

The whole of the Wildcat team also reflect the above. Each add their expertise in an easy to understand and very approachable way.

Majid Bani

Wildcat have offer a professional and comprehensive service. All the team communicate fantastically well and they explain things in a way that are easy to understand.

Andy Roberts
Changing Outcomes

Over the last year we’ve been working with Wildcat Digital on our SEO at Plumlife Homes, and the results have been fantastic. Our account manager, Paul, has been great - always proactive and clear in his communication. We’ve seen noticeable improvements in our search rankings and organic website traffic since partnering with Wildcat and would highly recommend them for anyone looking to strengthen their digital marketing.

Darcie Hall
Plumlife

Thanks so much to Will, Molly & Beth from Wildcat who provide such attention to detail on their work. It's a pleasure to work with you all!

Chantelle Whitham
NEBRC

Wildcat really makes life easy with their simple yet well structured way of working. They have been the only team so far to understand what we really wanted out of our digital efforts.

Yashi Paswan
DotFilms

We have worked with Wildcat since our day one. They have helped us so much with designing and sharping how our business looks through our website. Highly recommend!

Home Crowd Properties

We are very happy with our partnership with Wildcat. Our account manager is proactive in identifying areas that maybe beneficial to our business and providing ongoing support to help us achieve meaningful results.

Anu Oladokun
Crest Surveyors

Will and the team are incredible at what they do, trustworthy and diligent. SEO and Digital support done well is hard to find.

Tom Bell
DrinkWell

Website traffic and sales are great! The increase in website orders, phone calls and phone orders has been really significant so I'm already convinced that you're doing an excellent job!

Nova Lecterns

We've been really impressed by the proactive and friendly nature of the team and have seen really good results since working with Wildcat.

Annie Buckley
Fourth Wall

I have really enjoyed working with Wildcat Digital. We work with them for their SEO expertise and we have seen great results.

Michael Oszmann

We’ve had such a positive experience working with WildCat Digital at Men’s Minds Matter. From the very beginning, they took the time to really understand who we are, what we stand for, and the challenges we face as a rapidly growing non-profit organisation. Their SEO work has been outstanding — helping us enhance our online presence and raise awareness of our cause in a meaningful way. What has impressed us just as much, though, is how much they’ve gone above and beyond SEO. The team have supported us with PR opportunities and even contributed to fundraising efforts, showing genuine care and commitment to the work we do. It’s rare to find an agency that brings not only expertise and professionalism but also heart and empathy. I work closely with Jamie, who has been brilliant throughout. He’s approachable, proactive, and always willing to share ideas or put in the extra effort to get things done. It feels like having an extension of our own team, rather than just an external agency. We’re really grateful for everything WildCat Digital have done and continue to do for us. If you’re looking for a digital partner who delivers excellent results and truly invests in your success, we couldn’t recommend them more highly.

Nigel Sanderson
Mens Minds Matter

We at Ayce Solutions have been working with Wildcat digital for over a year now and we have nothing but good words to say about them, from the initial meeting all the way upto present day they have been great, always keeping us updated as to what is happening, Andy who has been our point of contact has been brilliant, nothing is too much trouble and we have a zoom meeting every month to catch up on the months events and discuss what's next. All in all I would highly recommend Wildcat digital.......a great company to work with. Thank you everyone

Phil Hudson
Ayce Solutions

Wildcat Digital staff are all very friendly and professional, they work quickly to answer questions and have carried out great research into our market area.

Cherie Mobberley
The Early Teacher

I could not recommend them highly enough. The whole team go above and beyond and have helped deliver significant value to our brand.

Paul Adams
Knutsford Vets

I highly recommend wildcat digital. They help me tremendously in the growth of my SEO.

Roan Heming
Human Hub

Wildcat recently completed the GA4 switchover process. I found them to be really knowledgeable, extremely helpful and they provided an excellent service.

Steph Masters
Wall Nuts

Wildcat have been working on my website for a couple of months now. Already seeing good results in my website ranking after such a short time. Definitely recommend them

Joanne Taylor

Very reactive in their response times, great communication in all aspects, friendly and welcoming team.

Masie Kearns
iClean

Wildcat are the only team of profession SEOers I know that viewed and recommend changes for every element of HSEDocs' digital presence. Can't recommend enough.

Simon Bennet
HSEDocs

Who We Can Help

At Wildcat Digital, we can support clients from any industry with market leading Local SEO strategies.

Construction

eCommerce

Vets

Physiotherapists

Healthcare Providers

Surveyors

HR Companies

Educational Institutions

Small Businesses

Our Work

h

Securing Google Map Pack Rankings for Tracked Keywords

Broadleaf Tree Surgery
h

Establishing an Online Presence for a New Business

North London Earwax Clinic
View all case studies

Our Other SEO Services

Technical SEO

Content SEO

Digital PR

eCommerce SEO

Mobile SEO

FAQs

How is Local SEO Different from SEO?

Nationally focussed SEO campaigns don’t typically include locations or other geographical factors in keywords unlike Local SEO campaigns. For example:

  • National keyword: SEO Agency
  • Local keyword: SEO Agency Sheffield

National campaigns may include elements of Local SEO, such as Google Business Profile, Map Packs, and website location pages but the key difference is that they aren’t specifically targeting a given location.

Do Small Businesses Need SEO?

Local SEO is incredibly beneficial for small businesses, helping to boost your online profile in the areas that you operate. Crucially, it can also increase leads and conversions.

Is Local SEO Worth It?

Local SEO is beneficial for most businesses, but particularly for those that rely on physical, in-store customers. This type of SEO boosts your visibility within the area you operate – where your customers actually are. This results in more leads and sales from people in your area.

What Impacts Local SEO?

There are a number of things you can do to improve your local SEO. Some of these include:

  • Claiming/optimising your Google Business Profile
  • Gaining online reviews from people in your area
  • Using schema
  • Creating location landing pages on your website
  • Including your business address on your website
  • Using locational keywords on your web pages
  • Online citations like Yell.com and other local directories

What is a Local SEO Agency?

A Local SEO agency is a digital marketing agency that specialises in Search Engine Optimisation (SEO) targeting a specific area. Local SEO agencies utilise a number of strategies to boost a company’s website visibility within their local area or areas in which they operate.

Do Small Businesses Need SEO?

Local SEO is incredibly beneficial for small businesses, helping to boost your online profile in the areas that you operate. Crucially, it can also increase leads and conversions.

How Can I Rank Better in My Local Area?

To rank better in your local area you will need to pay special attention to your SEO basics: Google Business Profile, structured data annotations, local citations and backlink profile.

Learn more about this in our dedicated blog.

How Can SEO Help Your Business?

SEO has a number of fantastic benefits for your business and, over time, can help you to achieve significant growth. These benefits include:

  • SEO improves your authority, trustworthiness and credibility. High ranking websites tend to be trusted over those that rank lower down, and usually offer more relevant content to the search query
  • SEO gives you a competitive advantage; being on the first page of search results means that your customers are more like to use your website over a lower ranking competitor
  • Local SEO tactics can help to give your business a boost in your region, especially if your mobile site is optimised – almost 80% of searches on mobile lead to conversions!
  • Good SEO has a positive impact on user experience, which can have a knock on effect on impacting conversions and repeat custom

How Do You Target Multiple Cities Without Hurting Your SEO?

The key to not harming your SEO when targeting multiple cities is to only target areas in which you legitimately operate. You need to:

  • Prove that you operate in the area.
  • Create location pages.
  • Claim your Google Business Profile.
  • Use location schema.
  • Geotag relevant images.

Learn more by reading our detailed blog.

What is the Difference Between SEO and Local SEO?

SEO in general aims to improve search rankings on a national scale, whereas local SEO focuses on improving rankings within a specific region, E.g. Sheffield, South Yorkshire, Yorkshire, or the North of England. SEO and Local SEO use many of the same strategies, however Local SEO employs additional strategies such as:

  • Utilising and optimising Google My Business
  • Targeting local keywords 
  • Creating location-specific content
  • Earning backlinks from local, reputable businesses
  • Utilising  local review sites and directories

What is a Local Pack in SEO?

The Local Pack is a SERP feature that appears at the top of search results pages when a user makes a search with a local intent. This usually contains a map and three relevant local business listings. It may also be referred to as “Map Pack”, “Snack Pack” or “Google 3-Pack”.

What is Local SEO?

Local SEO is an SEO strategy that helps your business to be more visible online within a certain area. For example, if you are a hairdresser in Sheffield, Local SEO would help your business to show up in search results around the Sheffield area. 

Any business that has a physical location or serves a specific area can benefit from Local SEO. However, it’s particularly useful for smaller, independent businesses that have to compete against their industry’s big players and ever-growing chain businesses. 

Local SEO agencies like Wildcat Digital do this in a number of ways, including:

  • Proving that you operate in the area with content that proves this
  • Creating location pages
  • Claiming and building out your Google Business Profile
  • Using schema markup and geo-coordinates

Learn more about Local SEO in our detailed blog, How Can I Rank Better in My Local Area?

What is the Best Strategy for Local SEO?

Some of the best techniques you can use to boost local SEO include:

  • Using location keywords
  • Claim and optimise your Google Business Profile
  • Add location pages to your website (but only if you actually have a physical location there!)
  • Ensure your address is on your website
  • Try to get listed in local directories. Ensure that your name, address, phone number and website (NAPW) details are correct and consistent across every citation. 
  • Gain backlinks from local businesses
  • Encourage customer reviews