Local SEO Services

Wildcat Digital is an award-winning local SEO agency that exists to put you on the map – quite literally. Our team works hard to make your website punch above its weight online, increasing leads and conversions in your local area.

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Why You Need Local SEO Services

Not all businesses need local SEO but if you want to put your business on the map and increase local custom, it could be a good way to go. It all depends on how much your business relies on local customers – do most of your customers/clients visit your store in person or do you operate mostly online? 

If the former, Local SEO can significantly boost your online presence in the right area and positively impact your bottom line. Think about it this way, if your salon is in Sheffield, an influx of traffic from London or even further afield may seem impressive, but it won’t do much to impact your bottom line. Local SEO works to gain this influx in traffic from the areas you actually operate in.

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Why Choose Us As Your Local SEO Agency?

If you want to improve your visibility in your local area, make more sales or get more leads, a local SEO agency can help you to punch above your weight online and get the message out to the right people. 

At Wildcat Digital, we’ve been around the block enough to know how to manage ever-changing search algorithm updates, and make sure that your website is visible in your local area – not miles away!

Our tried and tested agency methodology, alongside our team’s extensive experience and expertise, ensures that we work with you to create a solid, bespoke SEO strategy that improves search rankings, drives traffic to your website and, ultimately, encourages leads/sales where your customers are. 

Of course, lots of other SEO agencies will claim to offer the same thing. But, what makes us different is that we work as an extension of your team and want to ensure that we’re delivering true value – value that impacts your bottom line, not just vanity metrics. 

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Types of Local SEO

At Wildcat Digital, we can support clients with a range of Local SEO strategies, including:

Google Business Profile

Claiming your Google Business Profile (GBP) is essential for local SEO. This is a free online directory that highlights your business close to the top of a search results page for relevant searches. You may also appear on Google Maps.

Location Schema

Location schema helps search engines to better understand your website, what you do and where you are located in its own language. It is an incredibly helpful way of boosting Local SEO and is sometimes considered a major ranking factor.

Local Citation

Local citations are effectively online directories such as Yell.com. It’s a really great way of boosting your business’ brand awareness, and may also provide you with a few backlinks – another great ranking factor!

Location Pages

Creating specific location pages for each area in which you operate (or office/store locations) allows you to target location-based keywords and signals to search engines that your business operates within a certain area.

What Our Clients Think

Wildcat are the only team of profession SEOers I know that viewed and recommend changes for every element of HSEDocs' digital presence. Can't recommend enough.

Simon Bennet
HSEDocs

Wildcat have offer a professional and comprehensive service. All the team communicate fantastically well and they explain things in a way that are easy to understand. Would highly recommend.

Andy Roberts
Changing Outcomes

Wildcat really makes life easy with their simple yet well structured way of working. They have been the only team so far to understand what we really wanted out of our digital efforts and have upped ways to strategise around certain challenges that comes with our industry and geography.

Yashi Paswan
DotFilms

I have really enjoyed working with Wildcat Digital. We work with them for their SEO expertise and we have seen great results.

Michael Oszmann

We've been really impressed by the proactive and friendly nature of the team and have seen really good results since working with Wildcat.

Fourth Wall
Annie Buckley - Director, Fourth Wall

Thanks so much to Will, Molly & Beth from Wildcat who provide such attention to detail on their work. It's a pleasure to work with you all!

Chantelle Whitham
NEBRC

We have worked with Wildcat for a few years now and the service they provide is second to none. Wouldn't hesitate to recommend Wildcat Digital to anyone.

Garry Turley
Hi-Point Access

Wildcat are a professional team who worked hard to understand our sector and goals.

Katie Bell
Katie Bell Physiotherapy

Very reactive in their response times, great communication in all aspects, friendly and welcoming team.

Masie Kearns
iClean

I could not recommend them highly enough. The whole team go above and beyond and have helped deliver significant value to our brand.

Paul Adams
Knutsford Vets

Over the past 12 months Libby has massively helped imagine our paid ads account and given us a great understanding of how Google Ads actually work, and understanding how to analyse the change in metrics. Libby is great at explaining all technical aspects of Google Paid ads and also comes across as genuine and truthful when talking about realistic expectations on campaigns.

Joe Walker
Retail Sales & Administration Manager, Sheffield Window Centre

Thanks to the excellent team at Wildcat Digital! After around a year of working together I can say that everyone has been most helpful, knowledgeable and great to work with!

Julie Fountain
Beach Art Glass

Wildcat recently completed the GA4 switchover process. I found them to be really knowledgeable, extremely helpful and they provided an excellent service.

Steph Masters
Wall Nuts

We have worked with Wildcat since our day one. They have helped us so much with designing and sharping how our business looks through our website. Highly recommend!

Home Crowd Properties

This team is great. Really approachable and knowledgeable, and communication is great too.

Laura Johnson

Will and the team are incredible at what they do, trustworthy and diligent. SEO and Digital support done well is hard to find.

Tom Bell
DrinkWell

I highly recommend wildcat digital. They help me tremendously in the growth of my SEO.

Roan Heming
Human Hub

Wildcat Digital staff are all very friendly and professional, they work quickly to answer questions and have carried out great research into our market area.

Cherie Mobberley
The Early Teacher

I've worked with the Wildcat team on optimising our SEO performance for the last few months and have only great things to say about them!

Christopher Freeman

They level with you to make the process so much easier to digest. The results speak for themselves, thank you for all your hard work.

Valor Property Maintenance

Website traffic and sales are great! The increase in website orders, phone calls and phone orders has been really significant so I'm already convinced that you're doing an excellent job! I'm regularly hearing the term "I'm just looking on your website and…”

Nova Lecterns

Wildcat have been working on my website for a couple of months now. Already seeing good results in my website ranking after such a short time. Definitely recommend them

Joanne Taylor

Very helpful, patient and informative. They are very proactive and diligent. Definitely recommend.

Gintaras Poskaitis
NetCov

We're still seeing excellent rankings which are delivering leads and opportunities. Jamie is competent, helpful and good to work alongside

Altitude PR

The whole of the Wildcat team also reflect the above. Each add their expertise in an easy to understand and very approachable way.

Majid Bani

5* service from the team at Wildcat Digital. They have been very easy to work with and have delivered great results for us.

Shyam Rajani

We’ve been working with Wildcat Digital for over 3 years and they continue to adapt and innovate on our campaign. When we thought performance might be about to peak they found another gear and we continue to hit record returns. We wouldn’t want to go anywhere else.

Paul Marks
Your Sexual Health

Who We Can Help

At Wildcat Digital, we can support clients from any industry with market leading Local SEO strategies.

Construction Compa

eCommerce

Vets

Physiotherapists

Healthcare Providers

Surveyors

HR Companies

Educational Institutions

Small Businesses

Our Work

h

Securing Google Map Pack Rankings for Tracked Keywords

Broadleaf Tree Surgery
h

Establishing an Online Presence for a New Business

North London Earwax Clinic
View all case studies

Our Other SEO Services

Technical SEO

Content SEO

Digital PR

eCommerce SEO

Mobile SEO

FAQs

How is Local SEO Different from SEO?

Nationally focussed SEO campaigns don’t typically include locations or other geographical factors in keywords unlike Local SEO campaigns. For example:

  • National keyword: SEO Agency
  • Local keyword: SEO Agency Sheffield

National campaigns may include elements of Local SEO, such as Google Business Profile, Map Packs, and website location pages but the key difference is that they aren’t specifically targeting a given location.

Do Small Businesses Need SEO?

Local SEO is incredibly beneficial for small businesses, helping to boost your online profile in the areas that you operate. Crucially, it can also increase leads and conversions.

Is Local SEO Worth It?

Local SEO is beneficial for most businesses, but particularly for those that rely on physical, in-store customers. This type of SEO boosts your visibility within the area you operate – where your customers actually are. This results in more leads and sales from people in your area.

What Impacts Local SEO?

There are a number of things you can do to improve your local SEO. Some of these include:

  • Claiming/optimising your Google Business Profile
  • Gaining online reviews from people in your area
  • Using schema
  • Creating location landing pages on your website
  • Including your business address on your website
  • Using locational keywords on your web pages
  • Online citations like Yell.com and other local directories

What is a Local SEO Agency?

A Local SEO agency is a digital marketing agency that specialises in Search Engine Optimisation (SEO) targeting a specific area. Local SEO agencies utilise a number of strategies to boost a company’s website visibility within their local area or areas in which they operate.

Do Small Businesses Need SEO?

Local SEO is incredibly beneficial for small businesses, helping to boost your online profile in the areas that you operate. Crucially, it can also increase leads and conversions.

How Can I Rank Better in My Local Area?

To rank better in your local area you will need to pay special attention to your SEO basics: Google Business Profile, structured data annotations, local citations and backlink profile.

Learn more about this in our dedicated blog.

How Can SEO Help Your Business?

SEO has a number of fantastic benefits for your business and, over time, can help you to achieve significant growth. These benefits include:

  • SEO improves your authority, trustworthiness and credibility. High ranking websites tend to be trusted over those that rank lower down, and usually offer more relevant content to the search query
  • SEO gives you a competitive advantage; being on the first page of search results means that your customers are more like to use your website over a lower ranking competitor
  • Local SEO tactics can help to give your business a boost in your region, especially if your mobile site is optimised – almost 80% of searches on mobile lead to conversions!
  • Good SEO has a positive impact on user experience, which can have a knock on effect on impacting conversions and repeat custom

How Do You Target Multiple Cities Without Hurting Your SEO?

The key to not harming your SEO when targeting multiple cities is to only target areas in which you legitimately operate. You need to:

  • Prove that you operate in the area.
  • Create location pages.
  • Claim your Google Business Profile.
  • Use location schema.
  • Geotag relevant images.

Learn more by reading our detailed blog.

What is the Difference Between SEO and Local SEO?

SEO in general aims to improve search rankings on a national scale, whereas local SEO focuses on improving rankings within a specific region, E.g. Sheffield, South Yorkshire, Yorkshire, or the North of England. SEO and Local SEO use many of the same strategies, however Local SEO employs additional strategies such as:

  • Utilising and optimising Google My Business
  • Targeting local keywords 
  • Creating location-specific content
  • Earning backlinks from local, reputable businesses
  • Utilising  local review sites and directories

What is a Local Pack in SEO?

The Local Pack is a SERP feature that appears at the top of search results pages when a user makes a search with a local intent. This usually contains a map and three relevant local business listings. It may also be referred to as “Map Pack”, “Snack Pack” or “Google 3-Pack”.

What is Local SEO?

Local SEO is an SEO strategy that helps your business to be more visible online within a certain area. For example, if you are a hairdresser in Sheffield, Local SEO would help your business to show up in search results around the Sheffield area. 

Any business that has a physical location or serves a specific area can benefit from Local SEO. However, it’s particularly useful for smaller, independent businesses that have to compete against their industry’s big players and ever-growing chain businesses. 

Local SEO agencies like Wildcat Digital do this in a number of ways, including:

  • Proving that you operate in the area with content that proves this
  • Creating location pages
  • Claiming and building out your Google Business Profile
  • Using schema markup and geo-coordinates

Learn more about Local SEO in our detailed blog, How Can I Rank Better in My Local Area?

What is the Best Strategy for Local SEO?

Some of the best techniques you can use to boost local SEO include:

  • Using location keywords
  • Claim and optimise your Google Business Profile
  • Add location pages to your website (but only if you actually have a physical location there!)
  • Ensure your address is on your website
  • Try to get listed in local directories. Ensure that your name, address, phone number and website (NAPW) details are correct and consistent across every citation. 
  • Gain backlinks from local businesses
  • Encourage customer reviews