Mobile SEO Services

Wildcat Digital is an award-winning mobile SEO agency that works hard to make your business punch above its weight online. Our experienced SEO team helps businesses to increase leads and conversions through improved search rankings whilst also ensuring that pages are fully optimised for mobile devices.

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What is Mobile SEO?

Put simply, Mobile SEO is the process of optimising your website for mobile devices such as smartphones and tablets. It works in many of the same ways as SEO for desktops, however, there are a few specific things that really help improve the usability of your site on mobile devices:

  • Page design and layout – does the layout of your website react and change to suit the size of the screen?
  • Navigation – is your website as easy to navigate as on desktop?
  • Site structure – can users easily find what they’re looking for on mobile devices?
  • Page speed – does your website load quickly on mobile devices?

Why is Mobile SEO Important?

Over 60% of organic searches come from mobile devices. And, as this figure continues to increase, desktop searches continue to fall. In fact, Google reported that 56% of in-store shoppers used mobile devices to research products whilst in-store. So, even if you get a lot of foot traffic, you may be missing out if your website isn’t optimised for mobile SEO.

Additionally, Google uses mobile-first indexing. This means that it prioritises the mobile version of the content for indexing and ranking. Google will continue to rank the most appropriate pages for a given search term – whether that’s desktop or mobile – but the best course of action to help boost your rankings is to optimise for mobile SEO.

Our Mobile SEO Services

As a mobile SEO agency, we can support clients with a range of services. Our mobile SEO services include:

Mobile SEO Configuration

We can help you to determine the right configuration for your needs. This includes navigation, layout, creating responsive design, fixing intrusive elements and more.

On-page Optimisation

If everything is configured correctly, our SEO team can then begin optimising your web pages for mobile devices. This includes design, structure, and more.

Technical SEO

There are a number of technical SEO factors that need to be addressed when optimising for mobile SEO. This may include site navigation, page speed and more.

Local SEO

As mobile devices are used on the move, local SEO plays a part in what search results are served. Our team optimises web pages for local SEO as part of your campaign.

What Our Clients Think

I could not recommend them highly enough. The whole team go above and beyond and have helped deliver significant value to our brand.

Paul Adams
Knutsford Vets

Website traffic and sales are great! The increase in website orders, phone calls and phone orders has been really significant so I'm already convinced that you're doing an excellent job! I'm regularly hearing the term "I'm just looking on your website and…”

Nova Lecterns

Over the past 12 months Libby has massively helped imagine our paid ads account and given us a great understanding of how Google Ads actually work, and understanding how to analyse the change in metrics. Libby is great at explaining all technical aspects of Google Paid ads and also comes across as genuine and truthful when talking about realistic expectations on campaigns.

Joe Walker
Retail Sales & Administration Manager, Sheffield Window Centre

This team is great. Really approachable and knowledgeable, and communication is great too.

Laura Johnson

Thanks so much to Will, Molly & Beth from Wildcat who provide such attention to detail on their work. It's a pleasure to work with you all!

Chantelle Whitham
NEBRC

We have worked with Wildcat for a few years now and the service they provide is second to none. Wouldn't hesitate to recommend Wildcat Digital to anyone.

Garry Turley
Hi-Point Access

Wildcat recently completed the GA4 switchover process. I found them to be really knowledgeable, extremely helpful and they provided an excellent service.

Steph Masters
Wall Nuts

Wildcat are the only team of profession SEOers I know that viewed and recommend changes for every element of HSEDocs' digital presence. Can't recommend enough.

Simon Bennet
HSEDocs

We’ve been working with Wildcat Digital for over 3 years and they continue to adapt and innovate on our campaign. When we thought performance might be about to peak they found another gear and we continue to hit record returns. We wouldn’t want to go anywhere else.

Paul Marks
Your Sexual Health

I highly recommend wildcat digital. They help me tremendously in the growth of my SEO.

Roan Heming
Human Hub

Thanks to the excellent team at Wildcat Digital! After around a year of working together I can say that everyone has been most helpful, knowledgeable and great to work with!

Julie Fountain
Beach Art Glass

We're still seeing excellent rankings which are delivering leads and opportunities. Jamie is competent, helpful and good to work alongside

Altitude PR

I have really enjoyed working with Wildcat Digital. We work with them for their SEO expertise and we have seen great results.

Michael Oszmann

Very reactive in their response times, great communication in all aspects, friendly and welcoming team.

Masie Kearns
iClean

The whole of the Wildcat team also reflect the above. Each add their expertise in an easy to understand and very approachable way.

Majid Bani

Wildcat have offer a professional and comprehensive service. All the team communicate fantastically well and they explain things in a way that are easy to understand. Would highly recommend.

Andy Roberts
Changing Outcomes

We have worked with Wildcat since our day one. They have helped us so much with designing and sharping how our business looks through our website. Highly recommend!

Home Crowd Properties

Very helpful, patient and informative. They are very proactive and diligent. Definitely recommend.

Gintaras Poskaitis
NetCov

5* service from the team at Wildcat Digital. They have been very easy to work with and have delivered great results for us.

Shyam Rajani

Wildcat are a professional team who worked hard to understand our sector and goals.

Katie Bell
Katie Bell Physiotherapy

Wildcat Digital staff are all very friendly and professional, they work quickly to answer questions and have carried out great research into our market area.

Cherie Mobberley
The Early Teacher

Wildcat have been working on my website for a couple of months now. Already seeing good results in my website ranking after such a short time. Definitely recommend them

Joanne Taylor

I've worked with the Wildcat team on optimising our SEO performance for the last few months and have only great things to say about them!

Christopher Freeman

They level with you to make the process so much easier to digest. The results speak for themselves, thank you for all your hard work.

Valor Property Maintenance

Will and the team are incredible at what they do, trustworthy and diligent. SEO and Digital support done well is hard to find.

Tom Bell
DrinkWell

Wildcat really makes life easy with their simple yet well structured way of working. They have been the only team so far to understand what we really wanted out of our digital efforts and have upped ways to strategise around certain challenges that comes with our industry and geography.

Yashi Paswan
DotFilms

We've been really impressed by the proactive and friendly nature of the team and have seen really good results since working with Wildcat.

Fourth Wall
Annie Buckley - Director, Fourth Wall

Who We Can Help

Construction Companies

eCommerce

Vets

Physiotherapists

Healthcare Providers

Surveyors

HR Companies

Educational Institutions

Small Businesses

Our Work

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Positioning BioUKFuels as a National Industry Leader

BioUKFuels
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Securing Google Map Pack Rankings for Tracked Keywords

Broadleaf Tree Surgery
View all case studies

Our Other SEO Services

Technical SEO

Content SEO

Digital PR

eCommerce SEO

Local SEO

Mobile SEO FAQs

How Do You Tell if a Website is Mobile Optimised?

If you use a mobile SEO agency, they will be able to tell you whether or not your website has been optimised for mobile devices. If not,  there are a few other ways to help you determine if your website is mobile-friendly:

  • Use a desktop browser. Minimise the screen so that it isn’t full-screen. Drag the left side and shrink the window towards the right. If your website is mobile-friendly, the content will respond to the changing screen size. 
  • Use a mobile browser. Open your website on your mobile device. Check whether or not any content is cut off or if the navigation menu loads correctly.
  • Use Page Speed Insights.  Enter your URL and click Analyse. Click on the Mobile tab. This tool provides you with information on how quickly pages load on mobile devices.

Is Mobile SEO Different from Desktop SEO?

Mobile SEO uses many of the same best practices as desktop SEO, however, there are an additional set of factors that are only relevant on mobile devices. Here are some of the main SEO elements that differ:

  • Search engine results pages (SERPs) – the layout of SERPs will differ by screen size. This means that a number of Google’s features (particularly those on the right) have to slot into the left column on mobile. This may push down organic results and mean that first-page rankings on desktop could equate to second-page rankings on mobile.
  • Location – location plays a huge role in what search results are served to a user. This is less relevant on desktop as such devices aren’t regularly moving from place to place.
  • Technical configurations – there are three options when optimising for mobile SEO. This needs to be configured for optimal results;
    • Responsive design – your site retains the same HTML code and content but displays settings automatically adjust to fit each individual screen size. 
    • Dynamic serving – the server will respond with different HTML and CSS code on the same URL.
  • Separate URLs – different URLs are used to display your website on different mobile devices.

How Do You Make Your Site Mobile-Friendly for SEO?

These days, Google is mobile-first, meaning that it uses the mobile version of a site for indexing and ranking purposes. As such, you need to ensure that your website is mobile-friendly. Do this by:

  • Ensuring that your layout is responsive and works for smaller mobile screens.
  • Ensuring that your website is easy to navigate on mobile devices.
  • Ensuring that your site structure is simple. Can users find what they’re looking for easily and without too many clicks?
  • Ensuring good page speed – do your pages load quickly on mobile devices?
  • Ensuring that the content is the same on mobile devices as on desktop.

At Wildcat Digital, we can help to ensure that your website is mobile-friendly. Get in touch with us today to see how we can help.

When Did Google Switch to Mobile First Indexing?

Google began rolling out its mobile-first approach back in 2016, however it has taken until July 2024 to fully transition. Google now views, indexes and ranks all sites first through its mobile site.

Does Google Prioritise Mobile-Friendly Sites?

Yes, Google does prioritise mobile-friendly sites as most of us browse via mobile these days. In fact, Google actually crawls, indexes and ranks websites in a mobile-first approach, meaning that it uses the mobile version of a website for ranking purposes.