Mobile SEO Services

Wildcat Digital is an award-winning mobile SEO agency that works hard to make your business punch above its weight online. Our experienced SEO team helps businesses to increase leads and conversions through improved search rankings whilst also ensuring that pages are fully optimised for mobile devices.

Arrange a Free Consultation

What is Mobile SEO?

Put simply, Mobile SEO is the process of optimising your website for mobile devices such as smartphones and tablets. It works in many of the same ways as SEO for desktops, however, there are a few specific things that really help improve the usability of your site on mobile devices:

  • Page design and layout – does the layout of your website react and change to suit the size of the screen?
  • Navigation – is your website as easy to navigate as on desktop?
  • Site structure – can users easily find what they’re looking for on mobile devices?
  • Page speed – does your website load quickly on mobile devices?

Why is Mobile SEO Important?

Over 60% of organic searches come from mobile devices. And, as this figure continues to increase, desktop searches continue to fall. In fact, Google reported that 56% of in-store shoppers used mobile devices to research products whilst in-store. So, even if you get a lot of foot traffic, you may be missing out if your website isn’t optimised for mobile SEO.

Additionally, Google uses mobile-first indexing. This means that it prioritises the mobile version of the content for indexing and ranking. Google will continue to rank the most appropriate pages for a given search term – whether that’s desktop or mobile – but the best course of action to help boost your rankings is to optimise for mobile SEO.

Our Mobile SEO Services

As a mobile SEO agency, we can support clients with a range of services. Our mobile SEO services include:

Mobile SEO Configuration

We can help you to determine the right configuration for your needs. This includes navigation, layout, creating responsive design, fixing intrusive elements and more.

On-page Optimisation

If everything is configured correctly, our SEO team can then begin optimising your web pages for mobile devices. This includes design, structure, and more.

Technical SEO

There are a number of technical SEO factors that need to be addressed when optimising for mobile SEO. This may include site navigation, page speed and more.

Local SEO

As mobile devices are used on the move, local SEO plays a part in what search results are served. Our team optimises web pages for local SEO as part of your campaign.

What Our Clients Think

Very reactive in their response times, great communication in all aspects, friendly and welcoming team.

Masie Kearns
iClean

5* service from the team at Wildcat Digital. They have been very easy to work with and have delivered great results for us.

Shyam Rajani

We at Ayce Solutions have been working with Wildcat digital for over a year now and we have nothing but good words to say about them, from the initial meeting all the way upto present day they have been great, always keeping us updated as to what is happening, Andy who has been our point of contact has been brilliant, nothing is too much trouble and we have a zoom meeting every month to catch up on the months events and discuss what's next. All in all I would highly recommend Wildcat digital.......a great company to work with. Thank you everyone

Phil Hudson
Ayce Solutions

Wildcat Digital staff are all very friendly and professional, they work quickly to answer questions and have carried out great research into our market area.

Cherie Mobberley
The Early Teacher

Excellent support and very attentive. Wildcat really take time to understand our business and its needs.

Paul Francis
Jarvale Construction

The whole of the Wildcat team also reflect the above. Each add their expertise in an easy to understand and very approachable way.

Majid Bani

They level with you to make the process so much easier to digest. The results speak for themselves, thank you for all your hard work.

Valor Property Maintenance

Website traffic and sales are great! The increase in website orders, phone calls and phone orders has been really significant so I'm already convinced that you're doing an excellent job!

Nova Lecterns

We are very happy with our partnership with Wildcat. Our account manager is proactive in identifying areas that maybe beneficial to our business and providing ongoing support to help us achieve meaningful results.

Anu Oladokun
Crest Surveyors

Thanks to the excellent team at Wildcat Digital! After around a year of working together I can say that everyone has been most helpful, knowledgeable and great to work with!

Julie Fountain
Beach Art Glass

Wildcat have offer a professional and comprehensive service. All the team communicate fantastically well and they explain things in a way that are easy to understand.

Andy Roberts
Changing Outcomes

We have worked with Wildcat for a few years now and the service they provide is second to none. Wouldn't hesitate to recommend Wildcat Digital to anyone.

Garry Turley
Hi-Point Access

We've been really impressed by the proactive and friendly nature of the team and have seen really good results since working with Wildcat.

Annie Buckley
Fourth Wall

Wildcat have been working on my website for a couple of months now. Already seeing good results in my website ranking after such a short time. Definitely recommend them

Joanne Taylor

We’ve been working with Wildcat Digital for over 3 years and they continue to adapt and innovate on our campaign. We wouldn’t want to go anywhere else.

Paul Marks
Your Sexual Health

Very helpful, patient and informative. They are very proactive and diligent. Definitely recommend.

Gintaras Poskaitis
NetCov

Over the last year we’ve been working with Wildcat Digital on our SEO at Plumlife Homes, and the results have been fantastic. Our account manager, Paul, has been great - always proactive and clear in his communication. We’ve seen noticeable improvements in our search rankings and organic website traffic since partnering with Wildcat and would highly recommend them for anyone looking to strengthen their digital marketing.

Darcie Hall
Plumlife

I've worked with the Wildcat team on optimising our SEO performance for the last few months and have only great things to say about them!

Christopher Freeman

Wildcat are the only team of profession SEOers I know that viewed and recommend changes for every element of HSEDocs' digital presence. Can't recommend enough.

Simon Bennet
HSEDocs

Will and the team are incredible at what they do, trustworthy and diligent. SEO and Digital support done well is hard to find.

Tom Bell
DrinkWell

We have worked with Wildcat since our day one. They have helped us so much with designing and sharping how our business looks through our website. Highly recommend!

Home Crowd Properties

Thanks so much to Will, Molly & Beth from Wildcat who provide such attention to detail on their work. It's a pleasure to work with you all!

Chantelle Whitham
NEBRC

Wildcat are a professional team who worked hard to understand our sector and goals.

Katie Bell
Katie Bell Physiotherapy

Wildcat really makes life easy with their simple yet well structured way of working. They have been the only team so far to understand what we really wanted out of our digital efforts.

Yashi Paswan
DotFilms

I could not recommend them highly enough. The whole team go above and beyond and have helped deliver significant value to our brand.

Paul Adams
Knutsford Vets

We’ve had such a positive experience working with WildCat Digital at Men’s Minds Matter. From the very beginning, they took the time to really understand who we are, what we stand for, and the challenges we face as a rapidly growing non-profit organisation. Their SEO work has been outstanding — helping us enhance our online presence and raise awareness of our cause in a meaningful way. What has impressed us just as much, though, is how much they’ve gone above and beyond SEO. The team have supported us with PR opportunities and even contributed to fundraising efforts, showing genuine care and commitment to the work we do. It’s rare to find an agency that brings not only expertise and professionalism but also heart and empathy. I work closely with Jamie, who has been brilliant throughout. He’s approachable, proactive, and always willing to share ideas or put in the extra effort to get things done. It feels like having an extension of our own team, rather than just an external agency. We’re really grateful for everything WildCat Digital have done and continue to do for us. If you’re looking for a digital partner who delivers excellent results and truly invests in your success, we couldn’t recommend them more highly.

Nigel Sanderson
Mens Minds Matter

Wildcat Digital are great at explaining all technical aspects of Google Paid ads and also comes across as genuine and truthful when talking about realistic expectations on campaigns.

Joe Walker
Sheffield Window Centre

Wildcat recently completed the GA4 switchover process. I found them to be really knowledgeable, extremely helpful and they provided an excellent service.

Steph Masters
Wall Nuts

I highly recommend wildcat digital. They help me tremendously in the growth of my SEO.

Roan Heming
Human Hub

I have really enjoyed working with Wildcat Digital. We work with them for their SEO expertise and we have seen great results.

Michael Oszmann

This team is great. Really approachable and knowledgeable, and communication is great too.

Laura Johnson

We've been working with Wildcat for less than a year, and the results have been fantastic! They've been proactive, helpful, and a pleasure to work with. Special shout-out to our account manager, Jasmine, who has been amazing—super responsive and always goes the extra mile for us. Highly recommend them for anyone looking to boost their online presence!

Daneka Taylor
The Polycarbonate Store

We're still seeing excellent rankings which are delivering leads and opportunities. Jamie is competent, helpful and good to work alongside

Altitude PR

Who We Can Help

Construction Companies

eCommerce

Vets

Physiotherapists

Healthcare Providers

Surveyors

HR Companies

Educational Institutions

Small Businesses

Our Work

h

Positioning BioUKFuels as a National Industry Leader

BioUKFuels
h

Securing Google Map Pack Rankings for Tracked Keywords

Broadleaf Tree Surgery
View all case studies

Our Other SEO Services

Technical SEO

Content SEO

Digital PR

eCommerce SEO

Local SEO

Mobile SEO FAQs

How Do You Tell if a Website is Mobile Optimised?

If you use a mobile SEO agency, they will be able to tell you whether or not your website has been optimised for mobile devices. If not,  there are a few other ways to help you determine if your website is mobile-friendly:

  • Use a desktop browser. Minimise the screen so that it isn’t full-screen. Drag the left side and shrink the window towards the right. If your website is mobile-friendly, the content will respond to the changing screen size. 
  • Use a mobile browser. Open your website on your mobile device. Check whether or not any content is cut off or if the navigation menu loads correctly.
  • Use Page Speed Insights.  Enter your URL and click Analyse. Click on the Mobile tab. This tool provides you with information on how quickly pages load on mobile devices.

Is Mobile SEO Different from Desktop SEO?

Mobile SEO uses many of the same best practices as desktop SEO, however, there are an additional set of factors that are only relevant on mobile devices. Here are some of the main SEO elements that differ:

  • Search engine results pages (SERPs) – the layout of SERPs will differ by screen size. This means that a number of Google’s features (particularly those on the right) have to slot into the left column on mobile. This may push down organic results and mean that first-page rankings on desktop could equate to second-page rankings on mobile.
  • Location – location plays a huge role in what search results are served to a user. This is less relevant on desktop as such devices aren’t regularly moving from place to place.
  • Technical configurations – there are three options when optimising for mobile SEO. This needs to be configured for optimal results;
    • Responsive design – your site retains the same HTML code and content but displays settings automatically adjust to fit each individual screen size. 
    • Dynamic serving – the server will respond with different HTML and CSS code on the same URL.
  • Separate URLs – different URLs are used to display your website on different mobile devices.

How Do You Make Your Site Mobile-Friendly for SEO?

These days, Google is mobile-first, meaning that it uses the mobile version of a site for indexing and ranking purposes. As such, you need to ensure that your website is mobile-friendly. Do this by:

  • Ensuring that your layout is responsive and works for smaller mobile screens.
  • Ensuring that your website is easy to navigate on mobile devices.
  • Ensuring that your site structure is simple. Can users find what they’re looking for easily and without too many clicks?
  • Ensuring good page speed – do your pages load quickly on mobile devices?
  • Ensuring that the content is the same on mobile devices as on desktop.

At Wildcat Digital, we can help to ensure that your website is mobile-friendly. Get in touch with us today to see how we can help.

When Did Google Switch to Mobile First Indexing?

Google began rolling out its mobile-first approach back in 2016, however it has taken until July 2024 to fully transition. Google now views, indexes and ranks all sites first through its mobile site.

Does Google Prioritise Mobile-Friendly Sites?

Yes, Google does prioritise mobile-friendly sites as most of us browse via mobile these days. In fact, Google actually crawls, indexes and ranks websites in a mobile-first approach, meaning that it uses the mobile version of a website for ranking purposes.