Your web pages need to be indexable by search engines to be able to rank. If search engine crawlers can’t find your pages, this is a huge problem that needs to be fixed immediately. Our team can audit your indexing and caching, whilst helping you properly implement content delivery networks, or maximising your crawl budget.
Once Google’s crawl bot finds your website, it then needs to be able to crawl through your site from page to page. This requires good internal linking, a sensible site structure and a correctly formatted sitemap. Our SEO team will review your site’s crawlability early in the campaign to get things moving in the right direction.
This involves a number of factors that determine how your site appears on search engines. Our SEO experts review title tags and meta descriptions, as well as any directives, like “no snippet” tags, to ensure your pages appear optimally. We can also help to maximise the space you take up on search engines.
Your URLs are important as they can influence how users and search engines perceive and navigate through your site. We check for URLs which are unsecure, too long, contain unnecessary parameters, and those that don’t reflect the page content and site structure.
Structured data is information that helps search engines to understand what a page or website is about, or to classify information on a page. This may help search engines index pages more accurately and encourage “rich results”. We add structured data for local businesses, products, reviews, recipes, and videos, to name a few.
Duplicate content is harmful to a site’s ranking ability as search engines may interpret it as regurgitated, stolen or low value. They may also not know which version of the content to rank higher. We’ll work closely with our content experts to change duplicate content, or to implement canonicals to prevent a Google penalty.
We’ve already highlighted the importance of strong internal linking for crawlability purposes, but it’s also important for user experience. This is an important part of the online customer journey and can directly impact conversions. Customers need to be able to find what they’re looking for quickly and easily.
Site speed is a huge factor for user experience. Having slow-loading pages can have a negative impact on ranking performance as users will often click away from the site and look elsewhere for their needs. Our experts can help to compress your images, implement lazy-loading, as well as minifying excess code, to name a few.
