SEO Copywriting Services

Theoretically, yes, you can do SEO without content but a well-rounded campaign relies on content for strong results. If you really don’t want to do Content SEO, Technical SEO typically does not rely on content for success. You can also work on areas such as Mobile SEO and Local SEO to some extent without creating or optimising content.

The main difference between Content SEO and regular content writing is that when writing for SEO, you have to consider search engine ranking factors when creating your content. You’re of course still writing for human readers, but the content also has to contain a number of SEO elements that search engines use to find and rank content.

SEO helps to improve your online visibility on search engines. This involves the use of relevant keywords, using an appropriate page structure and strong copywriting skills. There are a number of other factors that impact SEO also – see them here.

Without SEO, your content might never be seen. It’s the SEO elements within your content that helps you to rank well on search engines, make sales or gain leads online.

E-E-A-T content is content that leans on your personal expertise. Content should be 100% factual, whilst also containing ‘golden nuggets’ of information that come directly from your qualifications and experience in the industry. E-E-A-T content should also be backed up with an author profile which lists any formal qualifications and accreditations. All in all, E-E-A-T content should promote trustworthiness.

Learn more about writing E-E-A-T content in our recent blog.

To optimise a blog for SEO, begin with keyword research. Then:

• Implement keyword research, prioritising the title and subheadings
• Ensure the structure makes sense, is easy to read and isn’t just a wall of text
• Be sure to highlight experience, expertise, authority and trustworthiness (E-E-A-T)
• Optimise metadata

Learn more about optimising blogs for SEO by reading our detailed blog.

The SEO content process starts with keyword research, mapping and strategy before a clear roadmap is created. From here, individual pieces of work are created using this information alongside thorough research. The work is then internally proofread and quality checked twice before being sent to the client for approval. Finally, once any amendments have been made, the content is uploaded and regularly reviewed.

Learn more in our detailed blog

SEO is not a quick-fix;  it can take anywhere from 6-12 months for SEO to begin yielding results. It takes time to build up the authority of your website, and optimise your pages for SEO. However, this timeframe can depend on the niche of your business, your competitive landscape, and a number of other external factors that influence rankings.

Aim to initially create around 20-30 blogs. This will help to improve your website’s domain authority and get your SEO moving in the right direction. From here, it’s a good idea to continue posting blogs regularly (once or twice a month) to keep your site up to date. To be effective, these blogs should be structured for SEO, target relevant keywords and queries and include internal links, especially where your competition has high domain authorities.

Learn more about this in our in-depth blog.

No. Google states that it does not care how content is generated, but rather on the quality of the content, and how it measures up against their E-E-A-T guidelines. Of course, if you’re churning out one AI article after another, without fact-checking or proofreading first, then it is likely that you’ll get penalised. However, if you do review and add your own touch to AI-generated content, then it is likely that your content will be beneficial to users and therefore benefit your website rankings.

Learn more in our dedicated blog, Is AI content bad for SEO? 

Repurposing content means taking existing content, such as an article, and altering it to serve a different purpose. For example, turning blog content into an infographic, social media post, e-book, or gated content. You can also repurpose video content by turning it into a TikTok, or Instagram Reel, or by adding it to your website.

Learn more about content recycling from our detailed blog.

Thin content is website content that either lacks in quantity and/or quality. This can have a negative impact on SEO with Google devaluing an offender’s website resulting in losses to rankings, traffic and sales.

Learn more by reading our detailed blog.

YMYL stands for Your Money or Your Life and, in Google’s words, refers to “pages or topics that could potentially impact a person’s future happiness, health, financial stability, or safety”. It’s important for sites within YMYL niches to show expertise, experience, trust, and authoritativeness, otherwise it’s less likely users will trust the website.

Learn more by reading our detailed blog.

Content audits need to take various on-page content factors into account in order to gain useful insight. Key categories include Thin/No Content, Page Structure, Keywords, Duplicate Content and Blog Content.

Learn more by reading our detailed blog.