SEO Copywriting Services

Wildcat Digital is an award-winning digital marketing agency that works hard to make your business punch above its weight online. Our SEO content writing services help websites to increase leads and conversions through improved search rankings, organic traffic and a better user experience.

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Why You Need an SEO Copywriting Agency

If it’s not optimised for SEO, the content on your website isn’t doing much to help you be found online. It’s all well and good crafting amazing copy that perfectly defines your business, values, USPs and more, but it’s SEO that makes the difference between good content and content that impacts your bottom line. 

What’s your goal? Do you want to make sales? Generate leads? Increase brand awareness? Content SEO is at the heart of all of these goals. But, it’s not as simple as just sitting down and deciding to optimise your content. There’s a fine line between optimised content and content that breaks Google’s “rules”. 

That’s where an SEO copywriting agency like Wildcat Digital comes in.

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Why Choose Us for SEO Content Writing

If you don’t have the time, skills or knowledge to take your content to the next level and actually be found online, our Content Specialists will overhaul your existing content, making it suitable for SEO, whilst creating new content to target relevant keywords and phrases that your customers are searching for. 

We’ve been around the block enough to know what search engines require from content and how to navigate constant algorithm updates that can make you feel like the goalpost is constantly being moved. 

Our tried and tested agency methodology, alongside our team’s extensive experience and expertise, ensures that we work with you to create a solid, bespoke SEO content strategy that helps you to punch above your weight online.

What makes us different from lots of other SEO copywriting agencies is that we work as an extension of your team. Your success is our success. We aim to provide true value to your business  – value that impacts your bottom line, not just vanity metrics.

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Our SEO Copywriting Services

Content Strategy & Consultation

Blogs & Articles

Webpage Optimisations

PR Campaigns

Resources & Downloads

Guides

What Our Clients Think

We're still seeing excellent rankings which are delivering leads and opportunities. Jamie is competent, helpful and good to work alongside

Altitude PR

Very helpful, patient and informative. They are very proactive and diligent. Definitely recommend.

Gintaras Poskaitis
NetCov

Over the past 12 months Libby has massively helped imagine our paid ads account and given us a great understanding of how Google Ads actually work, and understanding how to analyse the change in metrics. Libby is great at explaining all technical aspects of Google Paid ads and also comes across as genuine and truthful when talking about realistic expectations on campaigns.

Joe Walker
Retail Sales & Administration Manager, Sheffield Window Centre

I highly recommend wildcat digital. They help me tremendously in the growth of my SEO.

Roan Heming
Human Hub

This team is great. Really approachable and knowledgeable, and communication is great too.

Laura Johnson

We've been really impressed by the proactive and friendly nature of the team and have seen really good results since working with Wildcat.

Fourth Wall
Annie Buckley - Director, Fourth Wall

Wildcat recently completed the GA4 switchover process. I found them to be really knowledgeable, extremely helpful and they provided an excellent service.

Steph Masters
Wall Nuts

Will and the team are incredible at what they do, trustworthy and diligent. SEO and Digital support done well is hard to find.

Tom Bell
DrinkWell

Website traffic and sales are great! The increase in website orders, phone calls and phone orders has been really significant so I'm already convinced that you're doing an excellent job! I'm regularly hearing the term "I'm just looking on your website and…”

Nova Lecterns

Wildcat have offer a professional and comprehensive service. All the team communicate fantastically well and they explain things in a way that are easy to understand. Would highly recommend.

Andy Roberts
Changing Outcomes

Wildcat have been working on my website for a couple of months now. Already seeing good results in my website ranking after such a short time. Definitely recommend them

Joanne Taylor

I could not recommend them highly enough. The whole team go above and beyond and have helped deliver significant value to our brand.

Paul Adams
Knutsford Vets

Wildcat are a professional team who worked hard to understand our sector and goals.

Katie Bell
Katie Bell Physiotherapy

Wildcat Digital staff are all very friendly and professional, they work quickly to answer questions and have carried out great research into our market area.

Cherie Mobberley
The Early Teacher

We’ve been working with Wildcat Digital for over 3 years and they continue to adapt and innovate on our campaign. When we thought performance might be about to peak they found another gear and we continue to hit record returns. We wouldn’t want to go anywhere else.

Paul Marks
Your Sexual Health

I have really enjoyed working with Wildcat Digital. We work with them for their SEO expertise and we have seen great results.

Michael Oszmann

We have worked with Wildcat since our day one. They have helped us so much with designing and sharping how our business looks through our website. Highly recommend!

Home Crowd Properties

Thanks so much to Will, Molly & Beth from Wildcat who provide such attention to detail on their work. It's a pleasure to work with you all!

Chantelle Whitham
NEBRC

We have worked with Wildcat for a few years now and the service they provide is second to none. Wouldn't hesitate to recommend Wildcat Digital to anyone.

Garry Turley
Hi-Point Access

Very reactive in their response times, great communication in all aspects, friendly and welcoming team.

Masie Kearns
iClean

The whole of the Wildcat team also reflect the above. Each add their expertise in an easy to understand and very approachable way.

Majid Bani

5* service from the team at Wildcat Digital. They have been very easy to work with and have delivered great results for us.

Shyam Rajani

Wildcat really makes life easy with their simple yet well structured way of working. They have been the only team so far to understand what we really wanted out of our digital efforts and have upped ways to strategise around certain challenges that comes with our industry and geography.

Yashi Paswan
DotFilms

I've worked with the Wildcat team on optimising our SEO performance for the last few months and have only great things to say about them!

Christopher Freeman

Wildcat are the only team of profession SEOers I know that viewed and recommend changes for every element of HSEDocs' digital presence. Can't recommend enough.

Simon Bennet
HSEDocs

They level with you to make the process so much easier to digest. The results speak for themselves, thank you for all your hard work.

Valor Property Maintenance

Thanks to the excellent team at Wildcat Digital! After around a year of working together I can say that everyone has been most helpful, knowledgeable and great to work with!

Julie Fountain
Beach Art Glass

Who We Can Help

At Wildcat Digital, we can support clients from any industry with market leading Content SEO strategies.

Construction Companies

eCommerce

Vets

Physiotherapists

Healthcare Providers

Surveyors

HR Companies

Educational Institutions

Small Businesses

Our Work

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Securing Google Map Pack Rankings for Tracked Keywords

Broadleaf Tree Surgery
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Waving the Flag for Superior Search

Flagmakers
View all case studies

Our Other SEO Services

Technical SEO

Digital PR

Local SEO

eCommerce SEO

Mobile SEO

FAQs

Can You Do SEO Without Content?

Theoretically, yes, you can do SEO without content but a well-rounded campaign relies on content for strong results. If you really don’t want to do Content SEO, Technical SEO typically does not rely on content for success. You can also work on areas such as Mobile SEO and Local SEO to some extent without creating or optimising content.

What’s the Difference Between Content SEO and Regular Content Writing?

The main difference between Content SEO and regular content writing is that when writing for SEO, you have to consider search engine ranking factors when creating your content. You’re of course still writing for human readers, but the content also has to contain a number of SEO elements that search engines use to find and rank content.

Why Use SEO in Content?

SEO helps to improve your online visibility on search engines. This involves the use of relevant keywords, using an appropriate page structure and strong copywriting skills. There are a number of other factors that impact SEO also – see them here.

Is SEO Necessary for Content Writing?

Without SEO, your content might never be seen. It’s the SEO elements within your content that helps you to rank well on search engines, make sales or gain leads online.

How Do I Create E-E-A-T Content?

E-E-A-T content is content that leans on your personal expertise. Content should be 100% factual, whilst also containing ‘golden nuggets’ of information that come directly from your qualifications and experience in the industry. E-E-A-T content should also be backed up with an author profile which lists any formal qualifications and accreditations. All in all, E-E-A-T content should promote trustworthiness.

Learn more about writing E-E-A-T content in our recent blog.

How Do You Optimise A Blog For SEO?

To optimise a blog for SEO, begin with keyword research. Then:

  • Implement keyword research, prioritising the title and subheadings
  • Ensure the structure makes sense, is easy to read and isn’t just a wall of text
  • Be sure to highlight experience, expertise, authority and trustworthiness (E-E-A-T)
  • Optimise metadata

Learn more about optimising blogs for SEO by reading our detailed blog.

How Does the SEO Content Process Work?

The SEO content process starts with keyword research, mapping and strategy before a clear roadmap is created. From here, individual pieces of work are created using this information alongside thorough research. The work is then internally proofread and quality checked twice before being sent to the client for approval. Finally, once any amendments have been made, the content is uploaded and regularly reviewed.

Learn more in our detailed blog

How Long Does it Take For SEO to Work?

SEO is not a quick-fix;  it can take anywhere from 6-12 months for SEO to begin yielding results. It takes time to build up the authority of your website, and optimise your pages for SEO. However, this timeframe can depend on the niche of your business, your competitive landscape, and a number of other external factors that influence rankings.

How Many Blogs Do You Need to Write for Your Website?

Aim to initially create around 20-30 blogs. This will help to improve your website’s domain authority and get your SEO moving in the right direction. From here, it’s a good idea to continue posting blogs regularly (once or twice a month) to keep your site up to date. To be effective, these blogs should be structured for SEO, target relevant keywords and queries and include internal links, especially where your competition has high domain authorities.

Learn more about this in our in-depth blog.

Is AI content bad for SEO?

No. Google states that it does not care how content is generated, but rather on the quality of the content, and how it measures up against their E-E-A-T guidelines. Of course, if you’re churning out one AI article after another, without fact-checking or proofreading first, then it is likely that you’ll get penalised. However, if you do review and add your own touch to AI-generated content, then it is likely that your content will be beneficial to users and therefore benefit your website rankings.

Learn more in our dedicated blog, Is AI content bad for SEO? 

What is Repurposing Content and How Do You Do it?

Repurposing content means taking existing content, such as an article, and altering it to serve a different purpose. For example, turning blog content into an infographic, social media post, e-book, or gated content. You can also repurpose video content by turning it into a TikTok, or Instagram Reel, or by adding it to your website.

Learn more about content recycling from our detailed blog.

What is Thin Content and can it Harm SEO?

Thin content is website content that either lacks in quantity and/or quality. This can have a negative impact on SEO with Google devaluing an offender’s website resulting in losses to rankings, traffic and sales.

Learn more by reading our detailed blog.

What is YMYL and Why is it Important for SEO?

YMYL stands for Your Money or Your Life and, in Google’s words, refers to “pages or topics that could potentially impact a person’s future happiness, health, financial stability, or safety”. It’s important for sites within YMYL niches to show expertise, experience, trust, and authoritativeness, otherwise it’s less likely users will trust the website.

Learn more by reading our detailed blog.

What Should be Included in a Content Audit in 2024?

Content audits need to take various on-page content factors into account in order to gain useful insight. Key categories include Thin/No Content, Page Structure, Keywords, Duplicate Content and Blog Content.

Learn more by reading our detailed blog.