SEO for Small Businesses

SEO has a number of fantastic benefits for your business and, over time, can help you to achieve significant growth. These benefits include:

• SEO improves your authority, trustworthiness and credibility. High ranking websites tend to be trusted over those that rank lower down, and usually offer more relevant content to the search query
• SEO gives you a competitive advantage; being on the first page of search results means that your customers are more like to use your website over a lower ranking competitor
• Local SEO tactics can help to give your business a boost in your region, especially if your mobile site is optimised – almost 80% of searches on mobile lead to conversions!
• Good SEO has a positive impact on user experience, which can have a knock on effect on impacting conversions and repeat custom

SEO is the process of strategically optimising web pages and metadata with the aim of improving search engine rankings which, in turn, typically improves traffic to your website and has the potential to impact conversions. SEO experts use a number of key ranking factors, alongside best practices and innovative tricks to try to influence your website’s rankings. 

Search engine ranking factors include:

• Does your website contain high-quality content?
• Are pages optimised for SEO?
• Is your website optimised for mobile devices?
• What is the general user experience (UX) and page experience like?
• How quickly do pages load?
• Does your website have internal linking?
• Does your website have external linking to reputable, informative sources?

SEO is not a quick-fix;  it can take anywhere from 6-12 months for SEO to begin yielding results. It takes time to build up the authority of your website, and optimise your pages for SEO. However, this timeframe can depend on the niche of your business, your competitive landscape, and a number of other external factors that influence rankings.

SEO agencies typically work on retainer, with an initial one-off set-up fee. How much this retainer is will vary from business to business, but many, including Wildcat Digital, offer a tiered system to help suit a range of budgets. 

The retainer usually determines the number of hours per month that the agency will work on your account, and may also influence other SEO factors, such as how many keywords can be chosen for tracking.

If you’re interested in SEO services at Wildcat Digital, get in touch with us today, and we’ll arrange a call to discuss your business, your website, and your goals. If you’re still interested, we’ll then put together a tailored proposal for you to consider, including our prices. 

SEO is absolutely worth it if your goal is to improve your brand’s visibility, drive traffic towards your website, and increase your conversions. However, SEO does not offer instant results and, as such, it can sometimes feel as if the process and the price is not worth it. But, with the right team behind you and a bit of time, SEO can have a huge impact on your businesses, and can even prove to be more successful than some traditional marketing efforts. 

SEO is for any business with a website. Whether you’re a young startup, or an experienced MNE, SEO can help your business to climb the ranks of search engines, stand out from the competition, and be noticed by your target audience. Some may see it as an unnecessary expense, but if you want to help your business punch above its weight online, and start gaining more traffic to your website, strong SEO is needed. 

At Wildcat Digital, our team of SEO experts can help whip your site into shape with Technical SEO, Content SEO, Link Building and more, helping to gain more visitors and conversions, whatever your goals are. 

Local SEO is incredibly beneficial for small businesses, helping to boost your online profile in the areas that you operate. Crucially, it can also increase leads and conversions.

To rank better in your local area you will need to pay special attention to your SEO basics: Google Business Profile, structured data annotations, local citations and backlink profile.

Learn more about this in our dedicated blog.

There are a number of strategies you can take when marketing your dental practice. But, one of the most important things you can do is to literally put yourself on the map with Local SEO. PPC ads, referral schemes and customer experience are other great marketing techniques for dentists.

Learn more about how you can market a dental practice by reading our detailed blog.

Marketing is an important part of business for accountants in the modern world as it is becoming increasingly simple for clients to switch companies. Clients have more choice and power now, therefore you need to ensure that your business can:

• Be found
• Retain existing clients
• Succeed in a highly competitive industry

Learn more about how marketing can help you business by reading our detailed blog.

A successful SEO campaign is tailored to the individual business, its industry, and the region in which it operates. For vet SEO, it’s important that you:

• Ensure key technical SEO tasks are completed before anything else
• Build a strong keyword strategy
• Share your knowledge through helpful content
• Own the local area with local SEO
• Give the option of online booking to improve conversion rates
• Make your voice heard through PR and local outreach

Learn more about how to do SEO for vets by reading our detailed blog.

Personal trainers get clients through marketing by ensuring their content is tailored to relevant keywords, creating optimised email campaigns, and building their social media brand. All of these factors help to put the brand in front of the right audience and convince them to convert into a lead.

Learn more about how personal trainers get clients by reading our detailed blog.

There are a number of reasons why your website isn’t ranking on Google, but one of the most important factors to consider is whether or not Google even knows that your website exists (is it indexed?), and if it can be crawled. 

But, if your website is properly indexed and can be crawled then another factor may be responsible;

• Technical issues with your website
• Internal and external linking issues
• Content and keyword issues

At Wildcat Digital, one of the first things we do for a new SEO account is to conduct specialist SEO audits that give us an overview of the health of your website. If your website isn’t currently ranking very well, these audits tell us why and help us to build a roadmap to success. 

Google suggests that if your website is under 500 pages, you don’t necessarily need a sitemap. However, considering that creating a sitemap and submitting it can take less than 30 minutes, it can be beneficial to have it from the get-go.

Learn more about sitemaps in our dedicated blog, What is a Sitemap?

SEO cannot guarantee rankings for your website. However, a solid strategy along with help from an expert SEO specialist can place your website in the best possible chance to rank on SERPs. This plan should include keyword research and mapping, quality content and technical tasks.

Learn more about this in our detailed blog, Can you Guarantee Rankings with SEO?