Opening Doors to Better Search
Paid Search campaigns enable you to target customers using Google’s search engine results. It enables you to piggyback on the exact queries that people are organically searching for relevant to your campaign, and bumping up your website to the top of search results pages.
Google Shopping campaigns are those products that show in a horizontal bar at the top of search results pages – in fact, they make up 65% of all ad clicks! Google pitches your products to suitable customers, enabling you to punch above your weight against the big guys from day one. It’s the ideal solution for eCommerce businesses.
Google Display campaigns help you to retarget users who have visited your website as they browse the internet, using cookies and other collected data. This powerful marketing tool also enables you to raise awareness across the internet, using websites and brands that resonate with your audience.
Paid social refers to any kind of advertising or sponsored posts via social media platforms such as Facebook, Instagram, Twitter, TikTok and LinkedIn, and usually works on a cost-per-mille (also known as cost per thousand impressions) basis. Our expert team will be able to recommend the best platforms to target based on your audience.
Video ads are sponsored videos that play before or between content on video platforms such as YouTube. They can also include display ads on or around the media player, social media video ads, video ads on apps and more. Our team takes your exciting videos to new heights with strategic ads.
June 5, 2026
Schema markup is how you let the search engines know exactly what is on your site. Think of it as…
Lucy Young
June 5, 2026
With over half of Google searches now ending without a click, measuring and reporting effectively on organic performance is more…
Kezia Humphries
June 5, 2026
Structured data is an important aspect of SEO that can improve click-through rates, conversion rates, and bring in more traffic…
Eviee Taylor
June 4, 2026
Local SEO is one of the most commercially valuable forms of search optimisation. When someone searches for a service near…
Jamie Stowe
June 4, 2026
Many SEO reports contain detailed pages about rankings, traffic, and completed tasks, but still leave stakeholders wondering whether the results…
Amy Varley
June 4, 2026
GA4 event tracking involves monitoring key user interactions (e.g., file downloads, clicks, scrolls) to understand how organic users engage with…
Kezia Humphries
June 3, 2026
GA4 uses various attribution models to assign traffic and conversions to different channels. These can be confusing since they use…
Eviee Taylor
June 1, 2026
May has probably been the biggest month for search we've seen in years. Google held its annual I/O developer conference,…
Olivia Hardwick
May 1, 2026
April has been a significant month across SEO, PPC and paid social. Google's first Core Update of the year completed,…
Paul Pennington
