SEO for Small Businesses

As a small business owner, it can be disheartening to see your competitors offering the same services as you, but pulling in more leads. You may feel as though you’re doing everything right; your rankings are improving, but your enquiries aren’t. This can be a sign that the page showing in the SERPs isn’t explaining your services clearly. That’s where SEO comes in.

Wildcat Digital are an award-winning SEO agency that helps small businesses like yours to increase their online visibility through SEO. Whether you’re a freelance plumber or a coffee shop owner, see how we can help you punch above your weight online.

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salon equipment

Why SEO is Important for Small Businesses

SEO is an incredibly useful tool for any business with a website. Whether you’re a small local business, an SME, or even a global giant, SEO helps your website to climb the ranks of search engines and allows you to stand out against your competitors online.

We understand that one of the hardest parts of operating online as a small business is competing against the big players in the industry. But with SEO, you can:

  • Be seen on search engines amidst a sea of high-profile competitors.
  • Boost leads and conversions once searches land on your website.
  • Drive more of the right people to your website.

Most of the time, when it comes to small businesses, we find that tweaking their existing service and landing pages is a huge step towards positive improvements, rather than creating brand new content.

coffee shop chalkboard menu

Tailored SEO For Small Businesses

What might work for one SME might not work for another when it comes to SEO. For example, an e-commerce start-up might want to focus on creating and optimising product pages so their customers and the search engines know exactly what they offer. However, a local trades business might want to place their efforts ranking for local terms, so they show up for searches such as “boiler repairs in Sheffield”. That’s why a tailored SEO strategy is so important.

“Wildcat Digital make it our priority to tailor every SEO campaign to the specific needs and goals of your business. This is a vital step for gaining the right, meaningful results.”

We will also perform a full site and industry audit before we put together the campaign strategy. This ensures we know your business and your specific goals inside and out.

SEO Services for Small Businesses

The tools and techniques that we use, as well as the types of SEO we employ, will depend on your website, your goals, and the industry that you operate in. SEO for a tradesperson will be completely different to SEO for a baker. However, if you’re a small business on a budget, we would usually suggest starting with technical local SEO to ensure key services are visible online, before moving on to other avenues.

Technical SEO

Technical SEO is how you improve the overall health of your website. Things like sitemaps, schema, and URLs that are easy to crawl and index are all things that help the search engines to understand your site and rank it accordingly. The easier it is for the SERPs to discover what you do, the more likely they are to show you in search results.

Content SEO/On-Page SEO

When people visit your site, they want to know exactly who you are and what you offer. This is where content/on-page SEO comes in. Our expert team at Wildcat Digital will create optimised, keyword-rich content that is specific to you and your business, so you’ll start ranking for relevant searches and drive the right people to your website.

Local SEO

Local SEO can work extremely well for small businesses, especially if you have a physical place of business or want to target a specific area that you service. Things like your Google Business Profile, location-specific keywords and landing pages, and ensuring your address is easy to find and implemented in the schema, are all location trust signals that search engines prioritise.

Mobile SEO

Most users now make searches and even purchases on their phones, so it’s vital to ensure your site is optimised for mobile and smaller screens, too. Slow loading times, sites that don’t work or fit on a mobile screen, and buttons that aren’t clickable view touch screen, can all harm your user retention rate. The easier your site is to use across all devices, the more likely it is to result in leads.

Digital PR

Digital PR is all about getting seen at the right time by the right people. With digital PR, you can build trust in your business and services while ensuring you’re reaching people who are actively interested in and searching for your services. Plus, if they come across an article about your business in a news piece that they trust, they’re more likely to trust you, too.

Nova Lecterns

Achieving a 100% Increase in Keyword Rankings Through Content SEO

Nova Lecterns came to Wildcat in August 2023 after a previous agency poorly handled their website migration, resulting in errors, 404 messages, a decrease in rankings and more. They effectively had to start from scratch with SEO.

Their goal with Wildcat was to regain their rankings as well as increase conversions and direct revenue through the website. In less than 12 months, we turned things around, helping them to achieve a 39% increase in revenue and increases in every tracked keyword, many of which are now ranking in the top five.

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Small Business Industries We Can Help

Construction Companies

eCommerce

Vets

Physiotherapists

Healthcare Providers

Surveyors

HR Companies

Education

What Our Clients Think

Wildcat really makes life easy with their simple yet well structured way of working. They have been the only team so far to understand what we really wanted out of our digital efforts.

Yashi Paswan
DotFilms

The whole of the Wildcat team also reflect the above. Each add their expertise in an easy to understand and very approachable way.

Majid Bani

I highly recommend wildcat digital. They help me tremendously in the growth of my SEO.

Roan Heming
Human Hub

We've been working with Wildcat for less than a year, and the results have been fantastic! They've been proactive, helpful, and a pleasure to work with. Special shout-out to our account manager, Jasmine, who has been amazing—super responsive and always goes the extra mile for us. Highly recommend them for anyone looking to boost their online presence!

Daneka Taylor
The Polycarbonate Store

We have worked with Wildcat since our day one. They have helped us so much with designing and sharping how our business looks through our website. Highly recommend!

Home Crowd Properties

Thanks so much to Will, Molly & Beth from Wildcat who provide such attention to detail on their work. It's a pleasure to work with you all!

Chantelle Whitham
NEBRC

Wildcat Digital staff are all very friendly and professional, they work quickly to answer questions and have carried out great research into our market area.

Cherie Mobberley
The Early Teacher

We're still seeing excellent rankings which are delivering leads and opportunities. Jamie is competent, helpful and good to work alongside

Altitude PR

This team is great. Really approachable and knowledgeable, and communication is great too.

Laura Johnson

Very helpful, patient and informative. They are very proactive and diligent. Definitely recommend.

Gintaras Poskaitis
NetCov

We’ve been working with Wildcat Digital for over 3 years and they continue to adapt and innovate on our campaign. We wouldn’t want to go anywhere else.

Paul Marks
Your Sexual Health

We at Ayce Solutions have been working with Wildcat digital for over a year now and we have nothing but good words to say about them, from the initial meeting all the way upto present day they have been great, always keeping us updated as to what is happening, Andy who has been our point of contact has been brilliant, nothing is too much trouble and we have a zoom meeting every month to catch up on the months events and discuss what's next. All in all I would highly recommend Wildcat digital.......a great company to work with. Thank you everyone

Phil Hudson
Ayce Solutions

Very reactive in their response times, great communication in all aspects, friendly and welcoming team.

Masie Kearns
iClean

I have really enjoyed working with Wildcat Digital. We work with them for their SEO expertise and we have seen great results.

Michael Oszmann

We are very happy with our partnership with Wildcat. Our account manager is proactive in identifying areas that maybe beneficial to our business and providing ongoing support to help us achieve meaningful results.

Anu Oladokun
Crest Surveyors

Wildcat Digital are great at explaining all technical aspects of Google Paid ads and also comes across as genuine and truthful when talking about realistic expectations on campaigns.

Joe Walker
Sheffield Window Centre

I've worked with the Wildcat team on optimising our SEO performance for the last few months and have only great things to say about them!

Christopher Freeman

Will and the team are incredible at what they do, trustworthy and diligent. SEO and Digital support done well is hard to find.

Tom Bell
DrinkWell

We have worked with Wildcat for a few years now and the service they provide is second to none. Wouldn't hesitate to recommend Wildcat Digital to anyone.

Garry Turley
Hi-Point Access

Wildcat are the only team of profession SEOers I know that viewed and recommend changes for every element of HSEDocs' digital presence. Can't recommend enough.

Simon Bennet
HSEDocs

We’ve had such a positive experience working with WildCat Digital at Men’s Minds Matter. From the very beginning, they took the time to really understand who we are, what we stand for, and the challenges we face as a rapidly growing non-profit organisation. Their SEO work has been outstanding — helping us enhance our online presence and raise awareness of our cause in a meaningful way.

Nigel Sanderson
Mens Minds Matter

I cannot even begin to share our success with wildcat, we were with a company charging DOUBLE and our enquiries where so poor, now we are inundated with quality work and quite frankly it’s changed our lives! If you’re looking to change DONT HESITATE this is your sign to move companies!

Amelia Russell
LD Roofing

We've been really impressed by the proactive and friendly nature of the team and have seen really good results since working with Wildcat.

Annie Buckley
Fourth Wall

Thanks to the excellent team at Wildcat Digital! After around a year of working together I can say that everyone has been most helpful, knowledgeable and great to work with!

Julie Fountain
Beach Art Glass

What a find!!!.. After having a year with another agency and not going anywhere our business was going backwards..it was getting close to the last role of he dice.. By the grace of God we found these amazing people who have helped turn my business around and are starting to move forward. The team are very knowledgeable and on hand to discuss how we can develop each month. I feel very lucky to be working with a great team and can't thank them enough for what they do for us. It's safe to say these are the real deal!!! No contest!!! And it's great to be finally making profit again!

Nik Byrne
Impact Plasterers

Wildcat recently completed the GA4 switchover process. I found them to be really knowledgeable, extremely helpful and they provided an excellent service.

Steph Masters
Wall Nuts

Wildcat have been working on my website for a couple of months now. Already seeing good results in my website ranking after such a short time. Definitely recommend them

Joanne Taylor

Over the last year we’ve been working with Wildcat Digital on our SEO at Plumlife Homes, and the results have been fantastic. Our account manager, Paul, has been great - always proactive and clear in his communication. We’ve seen noticeable improvements in our search rankings and organic website traffic since partnering with Wildcat and would highly recommend them for anyone looking to strengthen their digital marketing.

Darcie Hall
Plumlife

They level with you to make the process so much easier to digest. The results speak for themselves, thank you for all your hard work.

Valor Property Maintenance

5* service from the team at Wildcat Digital. They have been very easy to work with and have delivered great results for us.

Shyam Rajani

Website traffic and sales are great! The increase in website orders, phone calls and phone orders has been really significant so I'm already convinced that you're doing an excellent job!

Nova Lecterns

Wildcat are a professional team who worked hard to understand our sector and goals.

Katie Bell
Katie Bell Physiotherapy

Wildcat have offer a professional and comprehensive service. All the team communicate fantastically well and they explain things in a way that are easy to understand.

Andy Roberts
Changing Outcomes

I could not recommend them highly enough. The whole team go above and beyond and have helped deliver significant value to our brand.

Paul Adams
Knutsford Vets

Excellent support and very attentive. Wildcat really take time to understand our business and its needs.

Paul Francis
Jarvale Construction

Small Business SEO Services at Wildcat Digital

If you’re interested in boosting your small business with SEO, Wildcat Digital’s team of SEO experts is here to fight in your corner and help you to punch above your weight online. No matter your industry, we will learn your business inside and out to provide you with an SEO strategy that’s tailored specifically to you and your goals.

We understand that, as a small business or SME, you might not have the budget of some of your larger competitors. Our SEO packages for small businesses might be just what you’re looking for!

Learn more about our SEO services online today, or get in touch with us to arrange a free consultation.

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SEO For Small Businesses FAQs

How Can SEO Help Your Business?

SEO has a number of fantastic benefits for your business and, over time, can help you to achieve significant growth. These benefits include:

  • SEO improves your authority, trustworthiness and credibility. High ranking websites tend to be trusted over those that rank lower down, and usually offer more relevant content to the search query
  • SEO gives you a competitive advantage; being on the first page of search results means that your customers are more like to use your website over a lower ranking competitor
  • Local SEO tactics can help to give your business a boost in your region, especially if your mobile site is optimised – almost 80% of searches on mobile lead to conversions!
  • Good SEO has a positive impact on user experience, which can have a knock on effect on impacting conversions and repeat custom

How Does SEO Work?

SEO is the process of strategically optimising web pages and metadata with the aim of improving search engine rankings which, in turn, typically improves traffic to your website and has the potential to impact conversions. SEO experts use a number of key ranking factors, alongside best practices and innovative tricks to try to influence your website’s rankings. 

Search engine ranking factors include:

  • Does your website contain high-quality content?
  • Are pages optimised for SEO?
  • Is your website optimised for mobile devices?
  • What is the general user experience (UX) and page experience like?
  • How quickly do pages load?
  • Does your website have internal linking?
  • Does your website have external linking to reputable, informative sources?

How Long Does it Take For SEO to Work?

SEO is not a quick-fix;  it can take anywhere from 6-12 months for SEO to begin yielding results. It takes time to build up the authority of your website, and optimise your pages for SEO. However, this timeframe can depend on the niche of your business, your competitive landscape, and a number of other external factors that influence rankings.

How Much Does SEO Cost?

SEO agencies typically work on retainer, with an initial one-off set-up fee. How much this retainer is will vary from business to business, but many, including Wildcat Digital, offer a tiered system to help suit a range of budgets. 

The retainer usually determines the number of hours per month that the agency will work on your account, and may also influence other SEO factors, such as how many keywords can be chosen for tracking.

If you’re interested in SEO services at Wildcat Digital, get in touch with us today, and we’ll arrange a call to discuss your business, your website, and your goals. If you’re still interested, we’ll then put together a tailored proposal for you to consider, including our prices. 

Is SEO Worth It?

SEO is absolutely worth it if your goal is to improve your brand’s visibility, drive traffic towards your website, and increase your conversions. However, SEO does not offer instant results and, as such, it can sometimes feel as if the process and the price is not worth it. But, with the right team behind you and a bit of time, SEO can have a huge impact on your businesses, and can even prove to be more successful than some traditional marketing efforts. 

Who Needs SEO?

SEO is for any business with a website. Whether you’re a young startup, or an experienced MNE, SEO can help your business to climb the ranks of search engines, stand out from the competition, and be noticed by your target audience. Some may see it as an unnecessary expense, but if you want to help your business punch above its weight online, and start gaining more traffic to your website, strong SEO is needed. 

At Wildcat Digital, our team of SEO experts can help whip your site into shape with Technical SEO, Content SEO, Link Building and more, helping to gain more visitors and conversions, whatever your goals are. 

 

Do Small Businesses Need SEO?

Local SEO is incredibly beneficial for small businesses, helping to boost your online profile in the areas that you operate. Crucially, it can also increase leads and conversions.

How Can I Rank Better in My Local Area?

To rank better in your local area you will need to pay special attention to your SEO basics: Google Business Profile, structured data annotations, local citations and backlink profile.

Learn more about this in our dedicated blog.

How Do You Market a Dental Practice?

There are a number of strategies you can take when marketing your dental practice. But, one of the most important things you can do is to literally put yourself on the map with Local SEO. PPC ads, referral schemes and customer experience are other great marketing techniques for dentists.

Learn more about how you can market a dental practice by reading our detailed blog.

Do Accountants Need Marketing?

Marketing is an important part of business for accountants in the modern world as it is becoming increasingly simple for clients to switch companies. Clients have more choice and power now, therefore you need to ensure that your business can:

  • Be found
  • Retain existing clients
  • Succeed in a highly competitive industry

Learn more about how marketing can help you business by reading our detailed blog.

How Can You Do SEO For Vets?

A successful SEO campaign is tailored to the individual business, its industry, and the region in which it operates. For vet SEO, it’s important that you:

  • Ensure key technical SEO tasks are completed before anything else
  • Build a strong keyword strategy
  • Share your knowledge through helpful content
  • Own the local area with local SEO
  • Give the option of online booking to improve conversion rates
  • Make your voice heard through PR and local outreach

Learn more about how to do SEO for vets by reading our detailed blog.

How Do Personal Trainers Get Clients?

Personal trainers get clients through marketing by ensuring their content is tailored to relevant keywords, creating optimised email campaigns, and building their social media brand. All of these factors help to put the brand in front of the right audience and convince them to convert into a lead.

Learn more about how personal trainers get clients by reading our detailed blog.

Why Isn’t My Website Ranking on Google?

There are a number of reasons why your website isn’t ranking on Google, but one of the most important factors to consider is whether or not Google even knows that your website exists (is it indexed?), and if it can be crawled. 

But, if your website is properly indexed and can be crawled then another factor may be responsible;

  • Technical issues with your website
  • Internal and external linking issues
  • Content and keyword issues

At Wildcat Digital, one of the first things we do for a new SEO account is to conduct specialist SEO audits that give us an overview of the health of your website. If your website isn’t currently ranking very well, these audits tell us why and help us to build a roadmap to success. 

Do Small Websites Need a Sitemap?

Google suggests that if your website is under 500 pages, you don’t necessarily need a sitemap. However, considering that creating a sitemap and submitting it can take less than 30 minutes, it can be beneficial to have it from the get-go.

Learn more about sitemaps in our dedicated blog, What is a Sitemap?

Does SEO Guarantee Rankings?

SEO cannot guarantee rankings for your website. However, a solid strategy along with help from an expert SEO specialist can place your website in the best possible chance to rank on SERPs. This plan should include keyword research and mapping, quality content and technical tasks.

 

Learn more about this in our detailed blog, Can you Guarantee Rankings with SEO?

Can SEO Help Small Businesses?

Absolutely! SEO can help any size business. Search engine optimisation is all about improving your website’s online visibility. This is done through many strategies and techniques that will allow the search engines and potential customers understand exactly what you offer, who you are, and build trust in your brand. Whether you’re a hairdresser or an electrician, SEO can boost your presence online.

Is Local SEO Good For Small Businesses?

Local SEO can be one of the most beneficial SEO strategies for small businesses. This is especially true if you have a physical place of business you want to drive foot traffic to, or you want to focus on gaining leads in a specific area that you provide your services to. With local SEO, you can target the area you desire and start to show up for searches such as “Vets near me”.