The world of digital marketing is always changing, with businesses constantly searching for ways to increase their online presence. Blogging is a popular method, but you may want to know how effective it is before investing time and effort. In this article, we’ll take a look at whether blogs actually make a difference for SEO and what factors determine possible success.
Blogs have the potential to increase SEO by:
Getting the most out of these blogs is crucial, so focus on new topic ideas, consistency, and optimised content, to put your best foot forward.
Yes! Long-form content, like blogs, gives you a number of opportunities to increase the SEO of your website. Below, we’ve summarised some of the main benefits of using blogs as part of your marketing strategy:
The Google algorithm sees quality content as one of the most important SEO factors. If your blog is informative, relevant to the search intent, and of a high-quality, it’s much more likely to rank higher in search engine results pages (SERPs).
You’ll want to make sure that your content is up to date with the most recent available information, especially if the topic is constantly evolving. Blogs are also a great way to keep your website active. The more active your site is, the more likely it is to be crawled and indexed by search engines more frequently, thus increasing your chances of ranking.
You can find out more about these processes by reading our helpful blog: “What Is Crawling And Indexing In SEO?”
Every new blog that you create is an additional page that has the opportunity to rank for a targeted keyword or query. This is particularly important when it comes to long-tail keywords, as they may not fit naturally into the shorter content of your main website pages.
The content found elsewhere on your website, like a service or product page, may be static and remain the same for quite some time. Blogs allow you to continuously expand the information you offer to your users while giving you the ability to optimise easily if the relevant keywords change.
Our expert team has put together some of our top tips for adding keywords to your website, which you can take a look at here.
We mentioned earlier that relevant and quality content is held in high regard by search engines, but it can also help with another important ranking factor. Backlinks are also one of the strongest ranking factors in SEO, and blogs are extremely effective at attracting them naturally.
By showing expertise in a particular topic, your website is more likely to become a go-to source of information and be cited by other sites in your industry. Blogs also often fall under the category of ‘evergreen content’, meaning they’ll remain relevant for longer, continuing to attract backlinks in a way time-sensitive content won’t.
Why not read more about this idea in one of our recent blogs – “What Is Evergreen Content?”
Domain authority (DA) is a ranking score developed by SEO tool Moz. There are a number of factors that influence your website’s DA score, including sector relevant content, high quality information, and natural use of keywords. An increased DA is a good indicator that you’re taking the right steps to improve SEO, despite it not being a ranking factor in itself.
DA is also helpful in comparing the performance of your website to that of your competitors. You’ll get a quick overview of which sites are performing better, and then you can take a closer look at how those sites are implementing the tactics we’ve mentioned.
Check out our blog “What Is Domain Authority And How Can I Increase It?” to find out more.
There are a number of ways that blogs can increase your SEO. However, these will only be effective if you implement them correctly and strategically. Here are a few of our favourite ways to get the most SEO value out of your blogs:
You need to align your content with the topics users are currently searching for. Whether this be currently trending topics, or frequently asked questions in your field, keeping your content relevant is super helpful in boosting SEO.
By coming up with new topic ideas regularly, you’ll also start to cover a number of subtopics in your field. This strengthens your ‘topical authority’, which Google favours and leads to better rankings.
Keeping your website active and content fresh is key to increasing how often your site is crawled. Regular crawling of your website is important because it ensures search engines are updated with the latest content on your site. This means that indexing is more accurate and your chance of ranking for a wider range of keywords increases.
Take a look at our blog “How Many Blogs Do You Need To Write For Your Website?” for more information about posting regularly.
The information on some blog topics is constantly changing. In order to stay relevant and match what users are searching for, you’ll need to update your blogs to keep them current. This doesn’t mean you have to rewrite the blog in its entirety, however. Keep an eye on the performance of your pages and optimise the content within blogs when they start to lose relevance.
Our blog “How Often Should You Refresh Content For SEO?” can give you a better insight into optimising your content.
The information your blogs offer is likely to have appeared somewhere else on the internet, but, if you don’t add your own insights and opinions, you’re unlikely to rank above existing blogs.. Adding your own expertise and valuable advice – also called ‘Golden Nuggets’ of information – to content will put you above your competitors.
In recent years, it’s believed that Google has implemented a metric called ‘information gain scores’ to inform rankings on SERPs. This would mean that Google now has a way to calculate how unique your content is compared to other pages in that topic area, and uses that metric to rank your content based on this score.
Your content is likely to rank lower if the information within it isn’t unique, so this is where writing E-E-A-T content comes in. Use business specific information, like customer reviews, feedback from employees, or product data, to write content informed about actual customers and their experiences. Your competitors won’t have the same information, so you have an opportunity to provide fresh content.
Another great way to encourage traffic to both your blogs and your website as a whole is to share existing content on social media. By using different channels to advertise the content on your website, you can reach a larger audience that may not have found it otherwise.
Social media links to your content, whether they’re from your accounts or others, don’t count as backlinks. This is because most social media sites mark links as ‘nofollow’, meaning link authority is not passed on to your website. Sharing content on social media does benefit your SEO, however, by driving traffic to your site and increasing content visibility.
It’s clear that blogs play a huge part in increasing your SEO, but they’re much more effective when used alongside a number of other measures. Among other things, you’ll also want to take a look at your website’s technical SEO to help your blogs rank better, which includes aspects like:
Blogs are a good starting point, and you may feel confident enough to write them yourself. However, these additional steps can get confusing; you may want to think about hiring an SEO agency.
Take a look at this blog to find out more about how an agency can streamline the process.
Blogging is just one of the many ways to increase SEO, and coming up with an effective strategy can be intimidating. If you’re struggling to know where to start, why not let the experts at Wildcat Digital lead you in the right direction?
Our talented SEO team will put together a comprehensive strategy to help you punch above your weight online, so get in touch for a free consultation today!
SEO Executive
Founder
Our founder, Will Hitchmough, worked at a number of high profile Sheffield Digital Agencies before founding Wildcat Digital in 2018. He brings an extensive knowledge of all things related to SEO, PPC and Paid Social, as well as an expert knowledge of digital strategy.
Digital Marketing can be a minefield for many businesses, with many agencies ready to take your money without knowing how to deliver results. I founded Wildcat Digital to deliver digital success to businesses with smaller budgets in a transparent way.
Head of Growth
Rich joined us in May 2024 to head up our growth team. With years of experience helping other agencies to grow, Rich joins us at an exciting time as Wildcat is working on a five-year plan to become one of the biggest agencies in the UK.
Outside of work, Rich is a father to three children, which keeps him very busy! He’s also recently started running again to keep fit and loves a bit of DIY.
Head of Digital
Sarah joined Wildcat in January 2025, bringing over seven years of SEO expertise to the team. With a background in Fashion Communication and Promotion, she has worked both in-house and at agencies, covering a range of digital marketing specialisms before focusing on SEO.
Passionate about all things search, Sarah thrives on helping brands grow their online presence.
Outside of work, she enjoys walking her dog, running, and shopping for vintage clothing.
Office Manager
Amelia joined Wildcat Digital in January 2025, bringing extensive experience in HR, Health & Safety, Facilities Management and IT Support. Previously an Operations Manager at The University of Sheffield, she has a strong background in creating efficient and well-organized work environments.
Specialising in HR, Health & Safety, and Facilities Management, Amelia ensures the Wildcat Digital team has the resources and support needed to thrive. Whether managing office operations, maintaining compliance, or fostering a positive workplace culture, she keeps everything running smoothly.
Outside of work, Amelia loves trying new things, traveling, camping, and walking. She also enjoys socialising and exploring new places with friends and family. Her adventurous spirit and proactive approach make her a valued member of the team.
Client Success Coordinator
Siena joined us in 2023 with a background in sales and digital marketing. She leads on client relationships across the company, ensuring that our customers are happy throughout their journey with us, from their initial consultation through to onboarding and beyond.
Outside of work, Siena enjoys travelling and getting stuck into the local culture. She likes to make the most of her experiences and particularly enjoys watching sunrises and sunsets from beautiful locations around the world.
SEO Account Director
Paul has a strong background in SEO, having previously founded and ran a successful eCommerce business, as well as running a personal blog that achieves an average of 17K users per month. Paul’s knowledge of SEO is extensive, with a strong emphasis on client handling and technical SEO.
Outside of work, Paul enjoys spending time with his family and staying active with weight lifting and combat sports.
Team Lead & Technical SEO Account Manager
With a degree in Computer Science and SEO experience dating back to 2017, Dariusz has a wide range of SEO skills and knowledge. His specialist knowledge of Technical SEO has firmly landed him the title of Wildcat’s Technical Wizard, and he has recently taken on the responsibility of Team Leader for the Panthers Team.
In his spare time, Dariusz loves hiking, experimenting and trying new coffees and loves learning new things. He is currently learning more about CRO and AI and how this could benefit our clients.
Content Strategist Team Lead
With a degree in Marketing and a background in more traditional, offline marketing, Chloe joined Wildcat in 2021 after deciding to move into the digital marketing industry. She joined us as a Content Specialist and quickly moved up the ranks, becoming a Content Strategist and later an SEO Team Leader.
Outside of work, Chloe is an avid creative. If she’s not knitting, you’ll likely find her behind a sewing machine or in the kitchen trying (and often failing!) to make sourdough.
Team Lead & Senior SEO Account Manager
With a background in sales, Molly is a natural Account Manager, brilliantly handling any issues that come her way. Having joined us as a Digital Marketing Executive, and working part-time through her final year of University, Molly is a shining example of how hard work pays off. She is now an SEO Account Manager with a particular interest in Content and Client Management.
In her spare time, Molly loves to get out in nature, hiking and exploring the Peak District. She also loves cooking and likes to unwind with a bit of yoga.
PPC Team Leader
Libby joined Wildcat in 2021 as our first PPC hire. With a degree in Digital Media Production, a Master’s in Digital Media Management and previous experience in Social Media Management, Libby hit the ground running and has since climbed the ranks to Senior PPC Account Manager and has a particular interest in the eCommerce sector.
Outside of work, Libby likes gaming, and cooking and likes to keep active by lifting weights.
Senior SEO Account Manager
With a degree in Film and TV production, and a varied career history, Jamie made the move to marketing with a Masters degree in Digital Media Management. He has since worked in SEO at Agencies across Sheffield, before joining Wildcat and working his way up to SEO Account Manager. Jamie has a particular interest in backlinks and Digital PR and has recently gained a client a valuable backlink from Forbes!
In his spare time, Jamie is an avid foodie and loves trying new restaurants and cuisines. He also loves to travel and spent a year travelling to Australia after university.
SEO Account Manager
Jasmine joined Wildcat in 2022 with a strong background in SEO and Account Management. At the time, she was finishing up a Level 4 Apprenticeship in Digital Marketing from the Chartered Institute of Marketing, and has since worked her way up to SEO Account Manager. Jasmine excels at content writing and promotion, and particularly enjoys finding creative ways to join the dots on multi-channel campaigns.
In her spare time, Jasmine volunteers at a charity, helping combat loneliness & social isolation experienced by older neighbours. Outside of Wildcat, she owns a catering company, Savery Grazing, creating delicious grazing tables & platters for a range of events. She also loves skiing and exploring the Peak District.
SEO Account Manager
Thea has a wealth of experience in SEO, having previously worked for other Digital Marketing Agencies in Sheffield. She has a particular interest and skills in Technical SEO, but is more than willing to get stuck in and give anything a go.
Outside of work, Thea spends most of her time with her children, but also loves reading, photography and gardening.
PPC Account Manager
Masilda joined the Wildcat team in October 2024 with over seven years of experience in digital marketing. She specialises in Google Ads, but is also certified in Google Analytics, YouTube Ads, Google Ads for Ecommerce and Apple Search Ads. She has extensive expertise in performance marketing, display advertising, online lead generation and market planning.
In her free time, Masilda likes staying active, cooking, trying new restaurants and exploring new places.
Senior PPC Executive
Prior to joining Wildcat, Braden founded and ran his own Social Media Management agency where he gained valuable skills in growing brands’ online presence, which has since proven invaluable in his role at Wildcat.
Outside of work, Braden is a big football fan, regularly travelling to Pride Park to support Derby County. He also enjoys watching and playing snooker, hiking in the Peak District, and attending air and car shows.
Senior SEO Executive
After spending ten years managing businesses, restaurants, cafes and event spaces across Sheffield, Jon decided to change careers and joined Wildcat as an SEO Executive in 2022. He especially enjoys the client management side of the job, helping them to understand digital marketing and ways in which they can build their business’s presence online.
Outside of work, Jon likes to keep fit with running, badminton and football, and also loves music.
Senior SEO Executive
Rachel joined us as a graduate, having recently graduated from Sheffield University with a degree in English Literature. Since joining, Rachel has proven herself to be a Content Queen, and particularly enjoys getting stuck into projects that allow her to explore her creative side.
Outside of work, Rachel enjoys a wide range of hobbies, including rugby, singing, reading, and spending time with her family and three labradors.
Senior SEO Executive
Andy joined Wildcat in 2023 after starting his digital marketing career in-house for a local Sheffield company. Since joining, he has developed a strong interest in Technical SEO and has strong skills in Account Management.
Outside of work, Andy loves music and plays in a couple of bands. He also enjoys rock climbing, cycling, photography and good food.
Senior SEO Executive
Kezia joined us in July 2024 after completing a CIM Certificate in Digital Marketing and gaining experience in Content SEO at another Sheffield agency.
In her spare time, Kezia loves to get outdoors, bouldering, hiking and travelling.
Senior PPC Executive
Alex joined Wildcat Digital in December 2024 as a Senior PPC Executive, bringing a strong background in Paid Media, Paid Social, and Programmatic advertising. With a degree in Business & Marketing and Google Ads certifications, she has the expertise to craft high-performing campaigns that drive results.
Before joining Wildcat Digital, Alex worked at two leading agencies in Leeds, honing her skills across various digital advertising platforms. Her analytical mindset and strategic approach help businesses maximize their online presence and advertising budgets.
Outside of work, Alex enjoys spending time with her dog, Lola, and going on walks with her dog walking group. She’s also a keen footballer and loves playing five-a-side whenever she gets the chance. Her enthusiasm and team spirit make him a great addition to the Wildcat Digital team.
SEO Executive
Amy joined Wildcat in 2024 with a background in journalism, having worked as a News Editor and Editor-in-Chief at The Sheffield Tab. She is naturally interested in Content SEO and research, so will no doubt prove to be a content power-house.
In her spare time, Amy loves watching crime shows, listening to music and hanging out with her dog, Eddie!
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